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domains ElevenJames (.com) startup that shut down after burning through $40m

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Many of you have probably never heard of Subscription watch club Eleven James. The New York City-based startup started back in 2013 as a lifestyle brand to pioneer the luxury experience for the digital age. Eleven James supposedly had thousands of members at its peak. Before the shutdown, Eleven James raised a total of $40M in funding over 5 rounds. Their latest funding was raised on Nov 29, 2017. Now its virtual address, ElevenJames.com is put up for sale.

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The views expressed on this page by users and staff are their own, not those of NamePros.
Who actually thought that was a good business model and invested $40m into it?
 
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Who actually thought that was a good business model and invested $40m into it?

Boxgroup investment co. + private investment . (The pitch wasn’t bad. The targeting of mid-mid high class wasn’t a great idea.)
 
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Some people aren't very bright IMO
 
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IMO, Lo-End $0 Worth Name To Begin With...

Should Have Taken Name With "Men/Male" + "Luxury" + "Experience" + "Watch"+ "Now" ... Combinitation...

For Example:

maleluxuryapp
maleluxuryexperience

And Then MARKET To Sports And Finance EYE BALL WEB SITES...Or YouTubers/IGerzzz

Sad...
 
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