What should GoDaddy change its name to!

oldtimer · Feb 14, 2020

We are taking Confederate statues out of public areas in most places and we have made some Nazis materials illegal because they are offensive to some people and belong to an era that is best to be left behind, but amazingly some people still want to keep the Daddy name even though it might be politically incorrect and offensive to a lot of people.

Before the over 700 GoDaddy employees who are active members here go on the offensive I would like to ask them how long they think they can keep up with this double standard and what better time to think of a new name for one of the leading companies in the domain Industry to change its name to than right now that we are at the start of a whole new era of empowering people as domain and website owners.

So as a community of domaining and branding experts what do you all think is the best name for Godaddy to switch to.

Thread Rules: Keep all comments and suggestions professional, respectful, constructive, and on the politically correct side. This thread is not meant for the purpose of making fun of, attacking, or demeaning any person or company and as such there is zero tolerance for any rude, insulting, and unprofessional language and behavior or underhanded tactics to undermine the integrity of this thread and its value to the NamePros community and the domain Industry at large.

IMO

frank-germany · Feb 14, 2020

oldtimer said:
it's a symbol for the wrong mindsets of the past when used in the context of GoDaddy (GoPerson is more politically correct although not very brandable).

IMO

yes GoPerson is much better as it reminds us of Parson killing elephants

7363824 · Feb 14, 2020

oldtimer said:
When it comes to empowerment you can't leave half the population out.

The only one who gets what I am saying here is @Bob Hawkes

No one is being left out. If you want to get technical about it, everyone does have a father or a daddy so no one is left out by your logic either. It's not like the name is GoMan.

And good thing there is not an off topic forum, I feel a Why does everyone feel the need to be offended by everything rant coming on. Which you'll all be spared.

Bernard Wright · Feb 14, 2020

We get it. It's just absurd, is all.

frank-germany · Feb 14, 2020

oldtimer said:
When it comes to empowerment you can't leave half the population out.

The only one who gets what I am saying here is @Bob Hawkes

my vote goes to GoGuy
shorter=better
I have to check if it available
before I post this .....

s*t is is registered

oldtimer · Feb 14, 2020

Bob Hawkes said:
I doubt that anything we say will have any impact, but my personal preference would be for them try to secure from Disney the simple word Go which would be an awesome brand, incredibly powerful, and would tie into their long tradition of GD.

A less good option would be to take some word that implied their emphasis on small business digital empowerment, like empower, liftoff, rocket, story etc.

Another option, that seems increasingly popular, is to take a first name, but that would be problematic. What gender? What culture?

If their heart in the logo is intended, they might consider building on that in some way, but I don't think they should go for a two word, and without that it is hard.

A brandable word that is made up but suggestive might be the best. They have many great minds so I will not come up with one for them. Like incorporate go but in a made up word.

If they thought outside the .com box, they could purchase Go in many nice across the dot options like .world, .company, .ltd etc. for 5 figures.

Bob

Bob as usual your wisdom and experience is appreciated as another Oldtimer here.

DomainBarracksRob · Feb 14, 2020

Ryan217 said:
I would argue it doesn't empower anyone, but that has nothing to do with the name. Sometimes though a name is just a name. Gender is a thing so I really don;t get this everything must be gender neutral sensitivity that is around. It would make no difference to me as a man if it were named GoMamma.

Exactly difference that’s “some” just let every little darn thing bother them. Like the BoggieMan

Deference is I Would Not am not against or offended by anything labeled
Pro-mommy Go mommy ShePerect LadiesFirst GoMiss - ( Kudos to them and more power to them)

Life has other more exciting stuff to spend energy on

Difference in the mindset of those like oldtimer, make problems where there are not, trying to create negativity angels for sake of doing so.

If you “ choose “ to view as only empowering half of the population that’s on you! But just a quick question based off your stance doesn’t that mean you’re leaving out the other 65–g321-h-8656gd6-
-Trex-cxx- “genders “(that you believe exist ) and their empowerment ? I mean you pretty much left it at Man and Woman

Samer · Feb 14, 2020

frank-germany said:
my vote goes to GoGuy
shorter=better
I have to check if it available
before I post this .....

s*t is is registered

GG

bmugford · Feb 14, 2020

oldtimer said:
When it comes to empowerment you can't leave half the population out.

It is just a brand. Oddly, GoDaddy has many female customers.
In fact I have sold domains to many.

I don't think this brand is as toxic as you seem to think it is.

Brad

Sutruk · Feb 14, 2020

oldtimer said:
Go + Daddy only empowers half the population, so the problem is the combination of the two words together being used as a brand by a global company.

The name is just a name, and I don't see any intention of empowering nobody.
It's just a catchy and friendly name.
But, if we reduce it just to see who it empowers, I think it would empower the Daddies, and those are not the half of the population.
Then you have the Mommies, and the Babies, the Uncles, the Elderlies... and so on.

... the Singles!!...

JB Lions · Feb 14, 2020

oldtimer said:
GoMamma would be equally wrong.

IMO

Don't ask of others or companies what you're not willing to do yourself.

"Ageism, also spelled agism, is stereotyping and/or discrimination against individuals or groups on the basis of their age. ... Older people themselves can be deeply ageist, having internalized a lifetime of negative stereotypes about aging."

Who You Calling ‘Young Lady’?
And other ageist language that needs to change — now

https://www.aarp.org/disrupt-aging/stories/ideas/info-2018/ageist-language-glossary.html

Be the change @oldtimer It starts with you.

---------
I personally find this thread completely ridiculous. I found the one where Gilsan posted some meme showing women's swimsuits changing over time and you seriously wanted him to change the word woman to everyone, ridiculous as well. Choose your battles.

It's over the top. GoDaddy is fine. They've spent millions branding it, easy to spell, remember, unique, funny etc.

Start a new thread where we can help you pick a new name. I think oldtimer is fine as well, but if you truly want to take it to this level, then you should as well. Live what you preach.

johnn · Feb 14, 2020

Buy them and you can change to whatever you want to.
Otherwise this is one of the crappy thread that makes no sense and wasting time.

Bernard Wright · Feb 14, 2020

People vote with their dollars. GoDaddy continues to receive the most votes in the industry. This thread is unnecessary.

By the way, why no consideration for the would-be fathers whose partners have had a miscarriage? Can you imagine the torment of having to log in to GoDaddy every time one wants to renew a domain? Think about all those poor men.

Some people are have had too much Kool-Aid.

Windoms · Feb 14, 2020

@oldtimer is in trouble

oldtimer · Feb 14, 2020

It's disappointing that the Mods whom I am very sure are monitoring this thread every second are allowing personal attacks and off topic posts and references to continue.

I guess we can never have a professional discussion on NsmePros.

PS: Oldtimer is a personal name that I have the right to choose as my username and it refers to wisdom and experience.

IMO

Bob Hawkes · Feb 14, 2020

oldtimer said:
Bob as usual your wisdom and experience is appreciated as another Oldtimer here.

I just checked, and they do realize that the name GoOldtimer.com is available to hand register!

And if you say it right, it almost sounds like gold or goal. It would be great for us in the senior crowd.

I left it for them, cause that is what I do.

I am joking of course. I don't think it is essential for them to rebrand, but I wonder, now with new directions, new CEO, etc., maybe the right time. As I said earlier, in my opinion, the best is a simple word like Go to build a brand around that is as major as they are. Their financial report just released shows they are doing very well, they had the cash to buy Uniregistry, maybe Go is not available at any price from Disney, but they should try that or a similar powerful short generic word.

Bob

DomainBarracksRob · Feb 14, 2020

oldtimer said:
It's disappointing that the Mods whom I am very sure are monitoring this thread every second are allowing personal attacks and off topic posts and references to continue.

I guess we can never have a professional discussion on NsmePros.

IMO

Where are the personal attacks?

You brought ALL the topics ( Pandora’s box)

I see questions to those topics

Your opinions

Others stating they don’t agree with YOUR opinion

And now doing what someone with your “offended by all” mindset does ...whiny and complaining because you didn’t here back exactly what you wanted to here back.

BUT you wanted everyone else to listen to your opinions smh!

Your very first post you speak of “double standards” yet here you are doing exactly what you were speaking against.

Embarrassing!

Windoms · Feb 14, 2020

oldtimer said:
It's disappointing that the Mods whom I am very sure are monitoring this thread every second

I guess they're having popcorn and koolaid lol.

oldtimer said:
I guess we can never have a professional discussion on NsmePros.

You started it being gloomy about nazis and godaddy lol

oldtimer · Feb 14, 2020

Attacking me is not going to change the fact that Go + Daddy is not politically correct specially for a company that wants to empower All People through owning their own domains and websites.

IMO

7363824 · Feb 14, 2020

oldtimer said:
Attacking me is not going to change the fact that Go + Daddy is not politically correct specially for a company that wants to empower All People through owning their own domains and websites.

IMO

Disagreeing with your option =/= a personal attack on you. I'm sorry if you can't see that.

Sutruk · Feb 14, 2020

oldtimer said:
it's a symbol for the wrong mindsets of the past when used in the context of GoDaddy (GoPerson is more politically correct although not very brandable).

oldtimer said:
Go + Daddy only empowers half the population, so the problem is the combination of the two words together being used as a brand by a global company.

Really... those comments sounds to me like if you are a fan of the Radical Feminist Party... offended by every masculine word or term they see.
A very powerful lobby in these days by the way.

Internet.Domains · Feb 14, 2020

Have fun being offended yall. Meanwhile, my kids called me "Daddy" just now and I have a more appreciative understanding on how beautiful the word is. Thought the same when they addressed my wife by calling her "Mommy".....In this house we celebrate both our commonalities and our differences. It's how God made us. Let's celebrate that physically, emotionally and mentally we are not equal.

Happy Valentine's day! Accept and love things for what they are, not what you wish them to be. A wilted rose can be beautiful.

Peace!

Abdullah Abdullah · Feb 14, 2020

I like the name. My first ever name I got it there. I am yet to see an end user who doesnt know them. The only time I had a name at Godaddy and end user transferred was to Amazon or Google. No other company comes close.

oldtimer · Feb 14, 2020

Internet.Domains said:
Have fun being offended yall. Meanwhile, my kids called me "Daddy" just now and I have a more appreciative understanding on how beautiful the word is. Thought the same when they addressed my wife by calling her "Mommy".....In this house we celebrate both our commonalities and our differences. It's how God made us. Let's celebrate that physically, emotionally and mentally we are not equal.

Happy Valentine's day! Accept and love things for what they are, not what you wish them to be. A wilted rose can be beautiful.

Peace!

With all due respect you are making a mistake by comparing your own personal environment which you have every right of being called Daddy or Mommy with the politically incorrect name of Go + Daddy which discriminates against a big portion of the population specially when it comes to empowering All People through domain names and websites.

Go + Daddy = Discrimination

And that just gives the wrong message.

IMO

7363824 · Feb 14, 2020

oldtimer said:
Go + Daddy = Discrimination

And that just gives the wrong message.

IMO

I'm sorry you see the world that way. It's just a name. If you can't see that nobody says you have to use them.

oldtimer · Feb 14, 2020

Ryan217 said:
I'm sorry you see the world that way. It's just a name. If you can't see that nobody says you have to use them.

I like Godaddy as a registrar and have used them for many years now, it's the name that I find that has come to the end of its use as we are entering a new era of tolerance and understanding in the World.

I recommend switching to a name that shows enlightenment and that emphasis on equal opportunity and respect for all.

IMO

What should GoDaddy change its name to!

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