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discuss How do you decide to renew a domain?

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Arpit131

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Renewal is a big expense for any domainer and hence, should be done strategically. For people managing domain portfolio running in thousands, this could be a several thousand dollar investment and hence, draws the thin line between their success and failure in domaining altogether.

I was trying to understand what criteria to look into, to decide whether to renew a domain name or not, and here are some of them I could think off the top of my head:

1) If the domain has received an inquiry earlier, it is a must-renew domain.
2) If there are multiple companies who may use the name, another criteria to renew.


But what else do you look for, when you go for renewing a domain name. Or is it just the sound and number of characters or brandable bit of it that you consider.

What factors do you look at when deciding to renew a domain name vs dropping it?
Which are the most important criteria among them?
 
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I look at my crystal ball, it tells me.
You should get one too.
 
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If the name is good ( check with others how it sounds), then a potential future buyer exists, who may not exist now. This is apart from current users.

I regd woodblend.com this week from expired domain list.

EDIT: I don't own in thousands.
 
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If I like the name and believe in it, I renew it. When I stop believing, I drop it.
 
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If I like the name and believe in it, I renew it. When I stop believing, I drop it.

Keep the faith!
 
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I look at my crystal ball, it tells me.
You should get one too.

haha! Does it work? Or has the ball been misleading you!?

If the name is good ( check with others how it sounds), then a potential future buyer exists, who may not exist now. This is apart from current users.

I regd woodblend.com this week from expired domain list.

EDIT: I don't own in thousands.
Yes. But doesn't that also mean that it may take years, unless it is backed by Google Results that companies with such names exist?
 
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1. If companies with such product name ( not company name) also exist, that is an opportunity.

2. Brandables are evergreen, as they can be an option for any company with some marketing budget.

Yes, it may take years. But I do only limited quantity and makes sure that I can afford the renewal fees. Slowly but surely, GOOD domain names will have increasing demand.
 
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Yes. But doesn't that also mean that it may take years, unless it is backed by Google Results that companies with such names exist?

Just recently I sold a name for 4k that I regged 11 days [edit: years] ago because I liked the sound of it. The buyer is looking to start a company and they liked the name. It happens pretty often with domains that look and sound good. [edit] Well not, always the sales, but queries/offers at least.
 
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Just recently I sold a name for 4k that I regged 11 days go because I liked the sound of it. The buyer is looking to start a company and they liked the name. It happens pretty often with domains that look and sound good. [edit] Well not, always the sales, but queries/offers at least.

I meant the same in my above reply. Good sounding names with some meaning can always have a buyer.

Congrats.

Was it .com?
 
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Was it .com?

No, it was .pl, which is my main field of interest. I regged/snapped/bought some .coms 10+ years ago, then had a long break (but I had some .com sales for low-mid xxxx) and now I'm looking to get back into gtlds. We'll see how it goes. ;)
 
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"Hold Time"

I most usually renew every name once, each year after that depends on how many inquires i receive, is the name a up and coming niche, how much do i like it.
 
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For most of my domains I type in the first few letters in google and see if it auto-completes with the full domain name, it is a keeper if it does so. I also look to see if it auto-completes with a competing name before it does so with my domain name which would be a case for dropping the name. I then use google trends to see if there is a good trend worldwide and compare that to the trend for a 'reference' domain name that I sold some time ago. If it trends above the reference domain then it is a keeper.
 
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for me its a bit like a little voice in my head. telling me what to do and renew...
but it only started to live there after i gained a few years of domaining experience.
countless hours of namepros reading and writing and expired domain lists browsing...
and aftr i lost a bunch of money in the beginning..

now the voice gets better each year... to some this voice goes by name of "Experience".. and basically applies to every job or task we undertake in life. not just domaining. :)
 
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When I kills me to part with it them. If I look at why I bought names and if circumstances have changed or predictions gone wrong I will let drop.
 
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Within my limited budget, renew the better domains and drop the worse domains. Better domains are those that have better trends or more views/inquiries.
 
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Flip a coin:
- Head - Renew
- Tail - Let it expire
 
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Its all depends on current transfer deals :D
 
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Trust your gut. Let it guide your purchases, and you will hardly drop domains. Every single domain I have dropped has been picked up almost immediately by another domainer and priced or sold much higher than I originally priced it at. There was a domain I was seriously considering dropping, but I forgot I had it on auto-renew. When I realized it had renewed, I priced it higher and it sold on Godaddy within that week.

I have one domain I am concerned about. I bought it without realizing it was a typo. But I am going to hold onto it as a reminder to be more attentive. :xf.grin:
 
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This is something where data can help make things easier. I'll look at how many people visit my lander for a name, no traffic means its almost certainly garbage.i will also look at how many whois queries it gets (only two registrars I know that show this are Epik and GD both companies seem to elicit strong reactions from people here so I'll just leave it at that) and if you use a marketplace that shows how many views your name has gotten there that can help (strangely none of the big ones AN/Sedo provide that) but one like DAN or Epik will. Then of course the biggest data point is injuries. If someone else like the domain enough to make you an offer that always a good sign, even if you cant agree on price.
 
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There are many things to consider at renewal time starting with how well portfolio performed that year and finances. I believe a certain part of it is instinct and as mentioned above- believing in the name.

The things I check after my own gut are whois lookups,Google, all similar sounding names for development and NameBio. With two words I check the words in reverse order for development and weigh the likelihood of the name selling and how strong the name is.

When making sound choices when you purchase or register you hopefully won’t have tons of drops.
 
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If it's not .com I drop it :) If it's com and over 12chars I drop it :) If it's .com and makes no sense, I drop it :) If I don't see any commercial potential, I drop it :) If it meets all these criteria, I renew :) I've just gone thru my first month of this new strategy. Saved me a ton of money. Seriously. By the end of this year, my target is to have only .com and some ngtld's (that's a target not cast in stone). We always have some favorites, we just can't let go... until next year :)
 
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Perhaps not the best way to decide on renewals (dot-com's) is that I rely a lot on other extensions being taken on the theory if it's a good .com why is only my name registered? For other tlds such as .org and in particular less popular extensions such as dot-best (where 97% are on non-renew) I rely heavily on traffic stats.

Visits to my .com or .org landers are also important of course. With at least some traffic but no other extensions reg'd I may still renew. Little to no lander traffic and no other tld's reg'd is real negative and easily qualifies to be set on non-renew.
 
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If some of my domains are up for renewal soon, then just because a buyer of these domains hasn't shown any interests to purchase domains that doesn't mean in the next 3-4 years a buyer wont show an interest.

Sometimes a buyer inquiry takes time for them to inquire, offer and buy your domain, within an agreed price of course :xf.wink:

Matt Morgan
 
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