advice Domain Description

• Own this Great premium domain, which has just been put up for sale,
• xzy Searches per month
• Estibot value $xxxx
• Registered in xx other extensions
• This name will establish your brand online,
• The value of this domain can appreciate over time,
• Give your company a kickstart with the fresh domain name.
• The .com of this sold for $xxxxx
• etc etc

Matt Morgan said:

PROS of using a description

By adding a description in your domain sale, you would be you would open up more awareness to potential buyers, especially if they are unexperienced or new to domaining, or beginning to learn about valuing domains.

For example:

DOMAIN NAME

MyDomain.com

DESCRIPTION

• Own this Great premium domain, which has just been put up for sale,
• xzy Searches per month
• Estibot value $xxxx
• Registered in 64 other extensions
• This name will establish your brand online,
• The value of this domain can appreciate over time,
• Give your company a kickstart with the fresh domain name.
• The .com of this sold for $xxxxx
• etc etc

Sometimes using your description to 'sell' your domains, with monthly search figures for example (and other wording) can show the buyer potential areas which he was not aware of. This will open their eyes for the potential value of the domain. (even stating that the .com of the word sold for $xxxxx), will show the buyers that the domain has potential

CONS of using a description
From reading my above PROS of adding a description, you can now decide if there are any cons which you can find.

(besides the cons of a few minutes of your precious time being used)

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1. You have obviously thought and researched the domain name, and it is good to share some of this background to help inform and persuade the prospective buyer.
2. You may provide ideas regarding use of the domain name that the potential purchaser would not have considered. This may help turn those browsers into purchasers.
3. As a convenience to the potential buyer you provide key information (such as registration period and renewal cost) in one place.
4. It may be an opportunity to counter potential negatives with respect to your domain name (e.g. it is a plural, but in this case the plural is the more frequently used form).
5. An attractive presentation may engage and encourage people to spend more time browsing your domain names, and some will become purchasers.
6. It shows that you see value in the domain name, since it is worth the time to provide a detailed presentation.

1. A good domain name speaks for itself. If you explain the virtues of the name, it is saying you don't really have confidence that it is truly a great name.
2. Any serious potential buyer will do her/his own background on the domain name, so there is no need for you to provide the information.
3. If you outline how the name might be used, and that is not consistent with the ideas that the prospective buyer has, that may limit how they view the name.
4. If you include a balanced view of the domain, it might bring up negative aspects that the purchaser had not considered, and their view of the domain name will go down.
5. By including some items (like automated appraisal values or advertiser data) it may turn off some potential purchasers that place no importance on such measures.
6. I have a huge portfolio. I don't have the time to put into a detailed description for each domain name.
7. I prefer the standard description provided, for example by Efty, since that has been researched and is better than anything I would write.

Bob Hawkes said:

It is an important topic and thank you for starting the thread, @kalkar. I tend to use them personally, both on my lander and at my website, but I do see pros and cons. I wrote on the topic on my personal domain blog back in 2018 and plan on an updated article somewhere on it in 2020. Here is what I wrote in 2018.

@Matt Morgan points out correctly that the time involved is one other consideration. If you have even several hundred domain names it takes awhile, although you will come to know your own domain names even better in crafting the descriptions.

Bob

Credit: Following directly quoted from this post on my personal blog, which also includes one additional advantage with respect to search.

Pro Arguments

First, let's make an argument in favour of including descriptive information.

1. You have obviously thought and researched the domain name, and it is good to share some of this background to help inform and persuade the prospective buyer.
2. You may provide ideas regarding use of the domain name that the potential purchaser would not have considered. This may help turn those browsers into purchasers.
3. As a convenience to the potential buyer you provide key information (such as registration period and renewal cost) in one place.
4. It may be an opportunity to counter potential negatives with respect to your domain name (e.g. it is a plural, but in this case the plural is the more frequently used form).
5. An attractive presentation may engage and encourage people to spend more time browsing your domain names, and some will become purchasers.
6. It shows that you see value in the domain name, since it is worth the time to provide a detailed presentation.

Con Arguments

I believe the majority of domain investors generally are not in favour of including descriptive material. The thinking might be summarized as follow.

1. A good domain name speaks for itself. If you explain the virtues of the name, it is saying you don't really have confidence that it is truly a great name.
2. Any serious potential buyer will do her/his own background on the domain name, so there is no need for you to provide the information.
3. If you outline how the name might be used, and that is not consistent with the ideas that the prospective buyer has, that may limit how they view the name.
4. If you include a balanced view of the domain, it might bring up negative aspects that the purchaser had not considered, and their view of the domain name will go down.
5. By including some items (like automated appraisal values or advertiser data) it may turn off some potential purchasers that place no importance on such measures.
6. I have a huge portfolio. I don't have the time to put into a detailed description for each domain name.
7. I prefer the standard description provided, for example by Efty, since that has been researched and is better than anything I would write.

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Matt Morgan said:

PROS of using a description

By adding a description in your domain sale, you would be you would open up more awareness to potential buyers, especially if they are unexperienced or new to domaining, or beginning to learn about valuing domains.

For example:

DOMAIN NAME

MyDomain.com

DESCRIPTION

• Own this Great premium domain, which has just been put up for sale,
• xzy Searches per month
• Estibot value $xxxx
• Registered in xx other extensions
• This name will establish your brand online,
• The value of this domain can appreciate over time,
• Give your company a kickstart with the fresh domain name.
• The .com of this sold for $xxxxx
• etc etc

Sometimes using your description to 'sell' your domains, with monthly search figures for example (and other wording) can show the buyer potential areas which he was not aware of. This will open their eyes for the potential value of the domain. (even stating that the .com of the word sold for $xxxxx), will show the buyers that the domain has potential

CONS of using a description
From reading my above PROS of adding a description, you can now decide if there are any cons which you can find.

(besides the cons of a few minutes of your precious time being used)

Click to expand...

kalkar said:

different numbers regarding broad/exact searches and CPCs. Which website do you take the information from? Any advice? Thank

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kalkar said:

Hi everyone, what are the pros and cons when you do a specific description of a domain name?
Thank u!

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Bob Hawkes said:

A good domain name speaks for itself.

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kalkar said:

For my domains normally I check 3 different websites for these information, i.e. Estibot, Ubersuggest,and Keywordtool.io (and I add Godaddy to get one more appraisal).

The problem is that I find different numbers regarding broad/exact searches and CPCs. Which website do you take the information from? Any advice? Thanks!

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