strategy Share your creative outbound emails

Joe N · Jan 23, 2020

I was inspired by this post made by @Arpit131, and tonight I decided to craft a truly personalized email with attitude for an outbound sales attempt (will share in my next post).

I would love to make this thread a central resource for inspired ideas of how to grab the attention of a potential buyer with a well-written opening email. Members like @Ali have shared personalized intros in the past, and I know many found it incredibly helpful.

So post your original email creations, and let's give constructive feedback to one another on how to improve our email writing skills.

BrandEntrance.com · Jan 24, 2020

Grego85 said:
Here is what I'm using at the moment. Please feel free to give any feedback..

Dear Mr. / Ms. [Last Name],

I wanted to reach out to let you know the domain name: "Domain.Name" has become available. I wanted to see if you would be interested?

Best regards,
Me

That is what I use for a CEO or Owner

if it is to a VP or Marketing director I change it a bit to this:

I wanted to reach out to let you know the domain name: "Domain.Name" has become available. I believe this name could be a great digital asset for [Their Company], and I wanted to see if you would be interested?

Best regards,
Me

I use different subject lines, but usually its something like: Reaching out about "Domain.Name" name

I agree with this wording. Suggesting that your name would be a great fit is like telling them (the egos behind the company) that they aren't smart enough to know what fits and that you do, who doesn't really know anything about their company.

These people have spoken to many bullshitters in their lives. Keep it real. Work with their proven success and not against it.

And... they don't care about you slimming down your portfolio etc. That just sounds ridiculous.

ThatNameGuy · Jan 25, 2020

Joe Nichols said:
I was inspired by this post made by @Arpit131, and tonight I decided to craft a truly personalized email with attitude for an outbound sales attempt (will share in my next post).

I would love to make this thread a central resource for inspired ideas of how to grab the attention of a potential buyer with a well-written opening email. Members like @Ali have shared personalized intros in the past, and I know many found it incredibly helpful.

So post your original email creations, and let's give constructive feedback to one another on how to improve our email writing skills.

Now you're talking my kind of marketing Joe...I'm guessing I inspired this thread as much as Arpit

In the credit and debt recovery business I was in for years, we needed to customize and draft letters that motivated "end users" ie. customers to ACTION! I'm sure you remember me quoting one of my best friends and business competitors saying, "if you want a new good idea read an old book"

Whether I was writing a marketing letter to solicit new business for my company, or a letter that might motivate a debtor to pay his/her bill, the same principles apply. What I want to share with everyone is, whatever works today may not necessarily work tomorrow. Also, while "snail mail" is more expensive than email, strategic and targeted snail mail can produce a much better result. I'm sitting here looking at one of the most unique mail marketing pieces I've ever seen that was mailed to a small specialty tax business I've owned since 1987, and I think it will be PERFECT for selling my domains.

Thanks for pointing out Joe that CHANGE is inevitable in this industry, and it's things like this that will motivate domainers to participate

frank-germany · Jan 25, 2020

oldtimer said:
... but our collective knowledge and experience might produce some good results that can be beneficial to everyone,

agreed:
knowledge
and experience

ThatNameGuy · Jan 25, 2020

oldtimer said:
I haven’t done any outbound for a long time ever since I became more passive with my domaining and I became more of a hobbyist due to having a heart attack and becoming disabled a few years back, but here are a few things you all might want to consider about your outbound emails:

The most important task is to find the right email for the decision maker in the company, for smaller companies it might be the CEO, but for larger companies its obvious that the CEO can not be bothered with purchasing domain names specially if it’s an already established company that has an existing website. You might have to do some research to find the person who might be in charge of purchasing domain names and related stuff, for larger companies that task might be assigned to the director of marketing or business development or the CFO. Most of the times you might be able to find the email for the right person in the about page of the company’s website. If you can’t find the right email you might have to guess by using one of the more popular formats that most companies use like:

JohnDough@ CompanyName.com
Or
John.Dough@ CompanyName.com
Or
John_Dough@ CompanyName.com

Most top level people usually use both their first and last name for their email although they might use their middle initial in some cases too.

The second most important thing is the subject line, there are certain words that might trigger an alarm and send your email to the spam folder, best to do a google search to see what these words might be, but I assume that something like “domain for sale” might be one of them. The subject line is a little tricky because on one hand you want (or actually need) to attract the attention of the recipient enough so that they will open your email, but at same time if you use the wrong words in the subject line they might not even get to see your email as it is filtered out. Remember that once your email becomes associated with spam in one case it might be flagged in other cases too and you may never be able to reach out to other potential prospects. It might be okay to put the domain name itself in the subject line, but don’t put for sale right after it. You might just say “DomainName .com needs your attention” or something like that.

So now you get to the actual content, You have to get their attention and get to the point in the first sentence and then give additional info in two or three paragraphs in a way that they can read as much as they are interested to or have the time to. The additional paragraphs have to be educational and convince the decision maker that it really is in their interest to buy your domain. Since most companies already have an established website you have to convey to them how important it is for their company to own additional domains in the field and category of their business since each domain can be used as a separate channel or portal to attract more customers and clients. You can also emphasize on the fact that many companies use different domain names to test or sell different products perhaps in different geo locations and demographics. You might use some of the larger companies that have hundreds of domain names as an example to convey this message. In the following paragraphs you can educate them about the power and prestige of a good domain name if you believe that you have a domain that they can upgrade to for their main website. Finally you have to put a sense of urgency and arouse their competitive behavior by indicating that you are giving them the first option for a few days to buy this domain and that they have to act fast otherwise it might fall in the hands of one of their competitors as it is going to be advertised to others next. If you have your domain in different market places it might be best to use the make offer option only while your are waiting for a response for your email so that the domain will still be available if they are interested to buy it. If this company is not interested then you can try a few other ones one at a time and give them each a few days to respond. Remember that this method is only for high quality domains and so the potential prospects need to be individually targeted instead of blanketing them with tens or hundreds of emails which will certainly be considered to be spam.

Finally you have to close by giving them a couple of complements about their company and tell them that you are very impressed by their products and services and that you would like to see them become even more successful by securing additional domain names and remind them that even if they don’t use them right away, but that it’s better to have them and not use them than not have the right domains when they need them for some of their future projects and plans.

Keep in mind that you should only offer high quality domains that are a perfect fit for the company and don’t waste their time by sending them mediocre domains, those you don’t need to do outbound for, just put them on a few marketplaces and if they don’t sell just drop them. Also remember that if you are talking to the top executives of the company you need to be very respectful, and professional and keep things at a formal level even if things don’t work out the way that you want it to.

Just to be sure that your emails are going to get through and that they are impactful perhaps you can experiment by sending each other some sample outbound emails (only send your sample outbound emails to those who have agreed here to participate in this experiment).

This might be one of my longest posts yet, but just trying to help.

Disclaimer: I can’t guarantee the effectiveness of such email or method, as I have said already I haven’t done any outbound for a long time now and I don’t remember if and when I got any responses as I haven’t sold that many domains overall and the ones that I did sell a long time ago weren’t for much to begin with , but everything I have suggested above just sounds logical to me and I hope that it sounds logical to you all too. The only way to know if it works is to try it.

IMO

oldtimer...one other thing I'll share with regards to soliciting a response via email or other forms of messaging is to try and be as personal as possible when reaching out to a prospect. For example, I first made a connection with Rob Monster of Epik via Linkedin messaging, but before I did I learned from his Linkedin bio that Rob graduated from Cornell University and was on the Crew team at Cornell thus I spent a whopping $8.50 and purchased the domain CrewHappens.com just to give to him. Also, I happen to have two friends from Virginia Beach, Bob Scott (graduate of Cornell) and Myles Pocta who authored "Honor on the Line" https://www.amazon.com/Honor-Line-Spectacular-College-Football/dp/1475932081 a book about Cornell's football team in 1940 and "honesty and honor on the line" Again, my point here being I was able to show Rob that I cared enough about his life that just maybe a friendship and business relationship might evolve.

I could share other examples of responses I got from the CEO of GoDaddy, and most recently from one of the top female golf professionals in the world aboout 9Time™, but since the author of this thread doesn't trust or believe anything I say, I'll leave it at that

However, I am glad he started this thread so I can share with you some of my "personal" experience.

Joe N · Jan 25, 2020

ThatNameGuy said:
Now you're talking my kind of marketing Joe...I'm guessing I inspired this thread as much as Arpit
In the credit and debt recovery business I was in for years, we needed to customize and draft letters that motivated "end users" ie. customers to ACTION! I'm sure you remember me quoting one of my best friends and business competitors saying, "if you want a new good idea read an old book"

Whether I was writing a marketing letter to solicit new business for my company, or a letter that might motivate a debtor to pay his/her bill, the same principles apply. What I want to share with everyone is, whatever works today may not necessarily work tomorrow. Also, while "snail mail" is more expensive than email, strategic and targeted snail mail can produce a much better result. I'm sitting here looking at one of the most unique mail marketing pieces I've ever seen that was mailed to a small specialty tax business I've owned since 1987, and I think it will be PERFECT for selling my domains.

Thanks for pointing out Joe that CHANGE is inevitable in this industry, and it's things like this that will motivate domainers to participate

Thanks for sharing, Rich. Great point about snail mail. I think it's an avenue that's often overlooked by domainers. I've read some past posts from one or two other members who say they've had some success with it for selling higher value names.

Would you be willing to share the content of the well-written one you received? Or a picture of it?

ThatNameGuy · Jan 25, 2020

Joe Nichols said:
Thanks for sharing, Rich. Great point about snail mail. I think it's an avenue that's often overlooked by domainers. I've read some past posts from one or two other members who say they've had some success with it for selling higher value names.

Would you be willing to share the content of the well-written one you received? Or a picture of it?

I'm not exactly sure how to show it here, but the mail piece is on card stock about 4 x 6 inches and the design on the front is some sort of holagraphic? look that when you move it or go to turn it over, an attractive young lady on the cover is "smiling and thrusting her arm/fist in the air" where the tag line reads; "Say Yes To Online and On Time!" I have no doubt that i't an expensive mail piece, but it sure catches your attenion...at least it did mine. The company that sent it to my specialty tax business is called eFile4Biz.com and I intend to reach out to them to see where the mail piece came from, and when I find that out I'll share the information where I'm sure you should be able to see samples on their website? Stay tuned!

frank-germany · Jan 25, 2020

oldtimer said:
Now Frank, as I said earlier if you have anything positive to contribute try doing it without putting others down. I was just trying to be helpful, not wanting to do silly back and forth arguments with anyone that is going to waste everyone's time here.

the worst thing that can happen to you as a domainer
-or generally in life-
is following bad advice

running around in circles
not knowing which way to go

testing ideas of others
only to find out
that they either had no clue
or at least it doesn't fit your way of doing it

changing strategies based on information of somebody
of whom you think he knows what he is talking about

but actually that's not true
or he didn't test it enough

after a while
while you have spend useless money
while you have wasted countless hours
while you wasted success as you did it the wrong way
you finally recognize somebody just repeated stuff he didn't test himself.

posting ideas of others
neatly summarised in long, winding post,
is not discussing knowledge and experience.

But just wasting time
and money of fellow domainers.

Yes you will hate it
so what.
Doesn't make much difference to me.

I had registered domains
( aka : wasted money )
based on information of others
( Adam Dicker and others)

I have switched parking based on ideas of others
( aka : wasted money )
( redirect.com )

I have switch registrars based on recommendations here
( aka : wasted time)
( epik.com )

I have modified Landing Pages
( aka : wasted time)
( aka : wasted money )
( multiple )

I have modified asking price
( aka : wasted time)
( aka : wasted money )

I have done outbound
( aka : wasted time)
( aka : wasted money )

and so on and so on

taking advice from others is only great
when both have the same approach
and the same strategy
and both of you are brutally honest with each other
in terms of what worked and why
and what not and why

taking advice from people who earn money when you follow them
is highly dangerous
( Adam Dicker, Rob Monster, Scott Richter and many, many more )

And it's even more dangerous to take advice from people
who just repeat those recommendations
they acting as journalists.

Honest advice is only possible from a person who has spent his own money
tested stuff and lost
tested again and lost
over and over
and finally found something that works

and then is generous enough to share that here
there are a few
but rarely

you are not one of those, @oldtimer

Joe N · Jan 25, 2020

Okay, let's keep criticism respectful and focused on the content of the post/advice itself.

@oldtimer made a lot of great points. Agree or disagree with them as you will. I appreciate that he took the time to share, and also made sure to add the disclaimer that he has not done any outbound marketing in quite a while.

@frank-germany, I also like your point about how it's up to every domainer to test a variety of techniques and methods for themselves to see what works for them. That's the only way to truly find success, as none of us can ever completely replicate the success of others.

So let's keep sharing outbound content and tactics that we have tried, and let us know if they have been successful for you or not.

oldtimer · Jan 25, 2020

frank-germany said:
Honest advice is only possible from a person who has spent his own money
tested stuff and lost
tested again and lost
over and over
and finally found something that works

and then is generous enough to share that here
there are a few
but rarely

you are not one of those, @oldtimer

In all the posts and threads that I have made on NamePros I have always made sure that everyone knows that we are all learning together here by exchanging new ideas and never presented myself as an expert or know it all person to anyone, so there is no need for you to try to attack me because I never claimed that I was an expert in domains and domaining as the matter of fact I have always made sure that everyone knows that I am just a hobbyist and one that likes to hang on to his domains rather than selling them. But even as a hobbyist I am still entitled to have an opinion and should be able to participate in a discussion without being put down or attacked. If you have different ideas than me then you are entitled to present them here and if you believe that what I am saying is wrong then you can discuss and debate that in a more positive and constructive way, but as I said before you should not always be so negative and you should not use every thread to attack me or others because we might see the World in different ways than you do which I believe is at the roots of your constant and continuous attacks, we have to learn to be able to discuss domaining irregardless of our differing ideologies and World views.

So stop attacking and start coming up with new ideas.

Joe Nichols said:
So let's keep sharing outbound content and tactics that we have tried, and let us know if they have been successful for you or not.

I as much as anyone else here like to know if there are methods that people have already used that have been effective, but that doesn’t mean that we shouldn’t be discussing new ideas and methods that perhaps no one has thought of or tried yet. One of the most important subjects that needs to be discussed further is the length of the email and whether the domain name should be included in the subject line or not or even if it should be the only thing that’s in there. We have to figure out when it’s better to send a short email and when it’s going to be necessary to go with a longer email in order to educate the prospective buyers like for example in the case of New gTLDs, also we have to figure out in what situations it’s better to use stats and comps and when it’s better to leave those out. If there was one email that would work for all situations I am sure that we all would know about it by now, so I believe that this thread should be both about hearing from those who have had good results with their emails and also about brainstorming new ideas to find the ideal email for every specific situation. IMO

By the way thanks for creating this thread, with everyone's participation and input hopefully it will become a treasure trove for doing outbound.

Nick · Jan 25, 2020

The majority of these emails would go from my inbox to marked as spam before even reading a single sentence.

frank-germany · Jan 25, 2020

Nick V said:
The majority of these emails would go from my inbox to marked as spam before even reading a single sentence.

definetely

tonyk2000 · Jan 25, 2020

I have yet to receive any creative email from another domainer

So far, basically:

1) Is <...> for sale, and, if so, how much?

No offer is made. If the domain is indeed for sale - then it has a lander with a price or at least make offer or contact form, which is an appropriate channel to establish contact. If the domain does not have such a lander - it is likely not for sale. Yet. Or - at all. OK, any domain can possibly be sold for some price. But I have nothing to respond here. In many cases, folks will start spamming the whole world promoting my domains as theirs, with higher price - as my asking price, if disclosed, would not be public in this case. So - no response.

2) Pre-release or pendingdelete frontrunning. "Only the domain is for sale, no website". Yeah. Sometimes I like the domain and acquire it after the drop

3) Somebody added my email to their so-called "marketplace" and is sending me "Weekly domain name listings". Will not mention their branding here, no extra ads... Shame on mailchimp for allowing such customers to send their spam.

Randolph · Jan 25, 2020

The examples I've seen in this thread would get filtered and manually sent to spam.

Do not start with you.

Look through your spam folder and you will see what I mean. Saying "I am a company [...]" or "I am/want to reach out to you for [...]" does not provoke a single bit of emotion outside of annoyance. Don't play them for stupid, we can all see through these phrases.

For this reason, it is why we start with them.

A good outbound message will evoke emotion, consume their mind, show the light — all while, seemingly, being harmless. (Not a sell)

You must:

Do your research - Read their About Us page, find the decision maker on social, circle around ways you can help or make a connection with them.

Make a connection - Be human. What would you do if you were meeting this person face-to-face? You wouldn't throw products in their face — you would find mutual grounds of comparison, compliment on their business or accomplishments, then push for other means of contact or begin your pitch. Treat outbound the same way.

Ask leading questions - These are questions that answer themselves and make the receiver's gears turn. Play to their emotion, whether it be fear, desire, or other. After making a connection, say something like "What would you say if I could increase your social media post click-through rate with a few simple suggestions?" The obvious answer here is "tell me more!" (And now you have a reply.)

Be an arbitrary party - The receiver must feel you are here by chance, not necessity or for any reason (especially not to take their money). You are contacting them because you care about something they are doing and you have valuable input; Ideas are free, help them with some simple information (noticed a typo, should post on Twitter more, I liked this campaign and you should do it more, etc) and they will be in the palm of your hand.

Give value, value, and value - As an arbitrary party, you want to help out of the good within your soul. You just so happen to have a domain they may be able to make use of in a positive manner.

Be patient - They say it takes about 7 touches to convert a cold lead. Don't push directly for the sale in your first message. Your goal for your initial contact is to get an answer and your foot in the door as someone that can benefit their organization.

There's your homework; I will be back later to give a few examples and pick apart a few of the creatives others have shared (no offense).

ThatNameGuy · Jan 25, 2020

Nick V said:
The majority of these emails would go from my inbox to marked as spam before even reading a single sentence.

Nick....i've got a portfolio of outbound marketing materials to include a domain I own DomainEthics.com that I'll sell for 64K. Ask Jim if he's interested

NickB · Jan 25, 2020

If you are emailing most companies, especially with 500+ employees from an unrecognised email the recipient will have a big warning displayed on their email saying it has come from an outside source and advise them to be careful or delete the email, this happens if you included a link or not......

Keep it short and sweet,

Use their first name

Try the old jedi mind trick (still works - I get replies apologising that they missed my call

)

"I have tried calling you several times without success"

Promote 3 USP's (unique selling points) and why it would benefit their business

Provide a link to a sales lander (call to action)

Ask if there is a good time to call them and give them the option to call you (provide phone number)

Include in your signature your LinkedIn profile full name, business name (if applicable) and contact number (social proof)

Do NOT ramble
Do not OVER PROMOTE
Do NOT use unprofessional language or words
Do NOT use a personal email account

Would help if you can speak to people on the phone, otherwise you are throwing sh*t at the wall and hoping something will stick......

oldtimer · Jan 25, 2020

Randolph said:
The examples I've seen in this thread would get filtered and manually sent to spam.

Do not start with you.

Look through your spam folder and you will see what I mean. Saying "I am a company [...]" or "I am/want to reach out to you for [...]" does not provoke a single bit of emotion outside of annoyance. Don't play them for stupid, we can all see through these phrases.

For this reason, it is why we start with them.

A good outbound message will evoke emotion, consume their mind, show the light — all while, seemingly, being harmless. (Not a sell)

You must:

Do your research - Read their About Us page, find the decision maker on social, circle around ways you can help or make a connection with them.

Make a connection - Be human. What would you do if you were meeting this person face-to-face? You wouldn't throw products in their face — you would find mutual grounds of comparison, compliment on their business or accomplishments, then push for other means of contact or begin your pitch. Treat outbound the same way.

Ask leading questions - These are questions that answer themselves and make the receiver's gears turn. Play to their emotion, whether it be fear, desire, or other. After making a connection, say something like "What would you say if I could increase your social media post click-through rate with a few simple suggestions?" The obvious answer here is "tell me more!" (And now you have a reply.)

Be an arbitrary party - The receiver must feel you are here by chance, not necessity or for any reason (especially not to take their money). You are contacting them because you care about something they are doing and you have valuable input; Ideas are free, help them with some simple information (noticed a typo, should post on Twitter more, I liked this campaign and you should do it more, etc) and they will be in the palm of your hand.

Give value, value, and value - As an arbitrary party, you want to help out of the good within your soul. You just so happen to have a domain they may be able to make use of in a positive manner.

Be patient - They say it takes about 7 touches to convert a cold lead. Don't push directly for the sale in your first message. Your goal for your initial contact is to get an answer and your foot in the door as someone that can benefit their organization.

There's your homework; I will be back later to give a few examples and pick apart a few of the creatives others have shared (no offense).

That all sounds good and logical if you get a chance to actually engage in a conversation with a CEO on LinkedIn or social media, but when it comes to outbound emails since most of them are going to be filtered or ignored it makes it imperative that you get the attention of the decision maker in the company through your subject line.

As domainers we all receive those SEO marketing emails everyday which most people just delete, but there have been a few occasionally that have attracted my attention and made me curious enough to want to learn more about what they were offering (although I have never actually responded to any of them).

So I believe the first thing should be to try to come up with the ideal subject line that is going to pass through the filters and that can create enough curiosity and interest for the decision maker in the company to open the email. Then we can move on to discussing the most effective content for each specific situations.

Disclaimer: As I have already said before, you should only send a few targeted emails for your higher quality domains that are considered to be a perfect fit for the prospective companies and businesses either as an upgrade for their main website or as one that is a perfect match to one of their products and services. I strongly discourage sending mass emails, because even if you get some results but it might not be worth it as it will only make all domainers look bad in the eyes of the general public.

IMO

frank-germany · Jan 25, 2020

oldtimer said:
That all sounds good and logical if you get a chance to actually engage in a conversation with a CEO on LinkedIn or social media, but when it comes to outbound emails since most of them are going to be filtered or ignored it makes it imperative that you get the attention of the decision maker in the company through your subject line.

As domainers we all receive those SEO marketing emails everyday which most people just delete, but there have been a few occasionally that have attracted my attention and made me curious enough to want to learn more about what they were offering (although I have never actually responded to any of them).

So I believe the first thing should be to try to come up with the ideal subject line that is going to pass through the filters and that can create enough curiosity and interest for the decision maker in the company to open the email. Then we can move on to discussing the most effective content for each specific situations.

Disclaimer: As I have already said before, you should only send a few targeted emails for your higher quality domains that are considered to be a perfect fit for the prospective companies and businesses either as an upgrade for their main website or as one that is a perfect match to one of their products and services. I strongly discourage sending mass emails, because even if you get some results but it might not be worth it as it will only make all domainers look bad in the eyes of the general public.

IMO

I would suggest
you do a few outbound emails
right now

and then let us know
how it worked out

Randolph · Jan 25, 2020

oldtimer said:
That all sounds good and logical if you get a chance to actually engage in a conversation with a CEO on LinkedIn or social media, but when it comes to outbound emails since most of them are going to be filtered or ignored it makes it imperative that you get the attention of the decision maker in the company through your subject line.

As domainers we all receive those SEO marketing emails everyday which most people just delete, but there have been a few occasionally that have attracted my attention and made me curious enough to want to learn more about what they were offering (although I have never actually responded to any of them).

So I believe the first thing should be to try to come up with the ideal subject line that is going to pass through the filters and that can create enough curiosity and interest for the decision maker in the company to open the email. Then we can move on to discussing the most effective content for each specific situations.

Disclaimer: As I have already said before, you should only send a few targeted emails for your higher quality domains that are considered to be a perfect fit for the prospective companies and businesses either as an upgrade for their main website or as one that is a perfect match to one of their products and services. I strongly discourage spending mass emails, because even if you get some results but it might not be worth it as it will only make all domainers look bad in the eyes of the general public.

IMO

I completely agree.

With my prior statement, this should help you stay out of the "automatic" spam folder.

We must remember that the first line and a half will be seen in most email boxes, next to the subject line; That is why you must connect with them on the first line of the body.

The subject line is definitely the most important. I touched on this in the thread that motivated this thread.

A subject that is 3-5 words long has always worked best. For smaller companies or singular entities, the domain name as the subject itself can be all you need to draw interest. However, you must act based on the research you conducted prior to contacting.

I find myself using "A few thoughts" as subject lines these days. This is because I merge my ex-branding experience into my outbounds by giving useful insight that can help them, most often monetarily.

Also, the CEO is typically not the ideal receiver unless the company is <20 employees. They receive a flood of emails on the daily. Find their decision maker and let them forward further details to the Big Shot.

oldtimer · Jan 25, 2020

frank-germany said:
I would suggest
you do a few outbound emails
right now

and then let us know
how it worked out

We first have to brainstorm together to come up the right outbound email before we even come to the point of testing it.

Once a consensus is achieved on what to use in an email then people can report their results if they wish to help others.

Frank, what is your suggestion about what a good outbound email should look like.

IMO

ThatNameGuy · Jan 25, 2020

NickB said:
If you are emailing most companies, especially with 500+ employees from an unrecognised email the recipient will have a big warning displayed on their email saying it has come from an outside source and advise them to be careful or delete the email, this happens if you included a link or not......

Keep it short and sweet,

Use their first name

Try the old jedi mind trick (still works - I get replies apologising that they missed my call )

"I have tried calling you several times without success"

Promote 3 USP's (unique selling points) and why it would benefit their business

Provide a link to a sales lander (call to action)

Ask if there is a good time to call them and give them the option to call you (provide phone number)

Include in your signature your LinkedIn profile full name, business name (if applicable) and contact number (social proof)

Do NOT ramble
Do not OVER PROMOTE
Do NOT use unprofessional language or words
Do NOT use a personal email account

Would help if you can speak to people on the phone, otherwise you are throwing sh*t at the wall and hoping something will stick......

I'll share again, most key executives are on Linkedin and it would be well worth your time to explore who within an organization makes these sort o decisions. If you can't find who, I'd suggest you make a call to "administration" and ask who? It doesn't hurt to ask

uzver · Jan 25, 2020

frank-germany said:
posting ideas of others
neatly summarised in long, winding post,
is not discussing knowledge and experience.

Am I the only one who immediately thinks of Bob when he reads this?

alizxxz · Jan 25, 2020

@frank-germany
can i contact you via PM ?

NickB · Jan 25, 2020

ThatNameGuy said:
I'll share again, most key executives are on Linkedin and it would be well worth your time to explore who within an organization makes these sort o decisions. If you can't find who, I'd suggest you make a call to "administration" and ask who? It doesn't hurt to ask

Don't need to....it is what I do for a living have CHRO's CPO's, SVP's, VP's, senior directors, directors, global heads, heads and everything else in my network...

Knowing who they are is one thing, creating a relationship or dialogue is another....

They are my professional network not my domaining hobby network

frank-germany · Jan 25, 2020

alizxxz said:
@frank-germany
can i contact you via PM ?

sure

Randolph · Jan 25, 2020

ThatNameGuy said:
I'll share again, most key executives are on Linkedin and it would be well worth your time to explore who within an organization makes these sort o decisions. If you can't find who, I'd suggest you make a call to "administration" and ask who? It doesn't hurt to ask

Exactly, Richard.

Old-schoolers know this is the way into an organization. You want to make a ruckus, start moving your way through the org by first touching their secretary or whomever mans the main phone line.

Telling a decision maker you spoke with Cathy from another department will ease your chances at speaking with the person you need to speak with. Cathy likely told you who to speak with.

We live in a time where you can find any information about a company and it's employees with a few minutes of research, especially on social media. Take advantage.

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