strategy Share your creative outbound emails

Grego85 said:

Here is what I'm using at the moment. Please feel free to give any feedback..

Dear Mr. / Ms. [Last Name],

I wanted to reach out to let you know the domain name: "Domain.Name" has become available. I wanted to see if you would be interested?

Best regards,
Me

That is what I use for a CEO or Owner

if it is to a VP or Marketing director I change it a bit to this:

I wanted to reach out to let you know the domain name: "Domain.Name" has become available. I believe this name could be a great digital asset for [Their Company], and I wanted to see if you would be interested?

Best regards,
Me


I use different subject lines, but usually its something like: Reaching out about "Domain.Name" name

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Good evening,

Would you ever consider just putting the domain name that's for sale in the subject box and nothing else?

Keeps it plain, simple and to a small degree self-explanatory.

I've not out bounded myself yet but I think professional and straight to the point is best. Busy people have no time for padding in e-mails.

Please et me know what you think.

Regards,

Reddstagg

Reddstagg said:

Good evening,

Would you ever consider just putting the domain name that's for sale in the subject box and nothing else?

Keeps it plain, simple and to a small degree self-explanatory.

I've not out bounded myself yet but I think professional and straight to the point is best. Busy people have no time for padding in e-mails.

Please et me know what you think.

Regards,

Reddstagg

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Thanks for the feedback!

I definitely would consider doing that, and I have in the past. I was afraid that some may not understand just the domain as being a domain since I sell only new gtld names, and it is less obvious to many. That is why I started putting name after the domain. Then I decided to try making it a bit more personal by adding the reaching out part, just to seem less bot-like.

I will return to using just the domain itself in many of my outbounds

Grego85 said:

Thanks for the feedback!

I definitely would consider doing that, and I have in the past. I was afraid that some may not understand just the domain as being a domain since I sell only new gtld names, and it is less obvious to many. That is why I started putting name after the domain. Then I decided to try making it a bit more personal by adding the reaching out part, just to seem less bot-like.

I will return to using just the domain itself in many of my outbounds

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Thanks for your comments.

I guess I'm just seeing it a a slight mis-read within the context of someone's busy inbox for mails. It's like a typo of sorts when you're not completely sure what you just read but you're eye is drawn to the subject box automatically as the name is like your company name or similar.

For that fleeting second the person opening your e-mail will still believe it is company related.

I think that's then the moment when they've opened and read the e-mail when the contents of same should be professional, brief and 100% on point.

Less is definitely more in this instance.

Regards,

Reddstagg

received this email today:
-

pressmiami.com will be put back on the market soon, we are taking in offers from any interested parties at the moment. Please let us know.
Have a nice day!
-
could it be the perfect outbound email? it could be ,if the link worked.

cabotower said:

received this email today:
-

pressmiami.com will be put back on the market soon, we are taking in offers from any interested parties at the moment. Please let us know.
Have a nice day!
-
could it be the perfect outbound email? it could be ,if the link worked.

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Ha! I get multiple emails like this per week, usually some horrible variation of a name I own.

"Hey, we see you own BeyondWeed. You should know that WeedisBeyond will be on the market soon."

Joe Nichols said:

Ha! I get multiple emails like this per week, usually some horrible variation of a name I own.

"Hey, we see you own BeyondWeed. You should know that WeedisBeyond will be on the market soon."

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yes,i own several 'doctorsexpress+geoname.com, i think that is it. i actually liked the pitch. short, direct and polite.

I just tried outbound and don't know if my outbound emails are good or not. My outbound emails may be long (1xx-2xx words), but are personalized and considerate:

1st paragraph: State that I am the owner of a domain and the domain fits the email recipient's business.
2nd paragraph (probably the longest paragraph): Briefly state why the domain is beneficial to the email recipient's business in bullet points.
3rd paragraph: State the ask price and purchase methods.
4th paragraph: A closing sentence.

henrypcyeung said:

I just tried outbound and don't know if my outbound emails are good or not. My outbound emails may be long (1xx-2xx words), but are personalized and considerate:

1st paragraph: State that I am the owner of a domain and the domain fits the email recipient's business.
2nd paragraph (probably the longest paragraph): Briefly state why the domain is beneficial to the email recipient's business in bullet points.
3rd paragraph: State the ask price and purchase methods.
4th paragraph: A closing sentence.

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how about a link to your landing page?

cabotower said:

how about a link to your landing page?

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This is in my 3rd paragraph. I don't use hyperlink to prevent my outbound emails from being blocked or being considered as spams.

henrypcyeung said:

I just tried outbound and don't know if my outbound emails are good or not. My outbound emails may be long (1xx-2xx words), but are personalized and considerate:

1st paragraph: State that I am the owner of a domain and the domain fits the email recipient's business.
2nd paragraph (probably the longest paragraph): Briefly state why the domain is beneficial to the email recipient's business in bullet points.
3rd paragraph: State the ask price and purchase methods.
4th paragraph: A closing sentence.

Click to expand...

I might try leaving out the 2nd paragraph and the purchase methods in the intro email. See if they're interested, and then you can get into the other stuff if/when they're ready.

Joe Nichols said:

I might try leaving out the 2nd paragraph and the purchase methods in the intro email. See if they're interested, and then you can get into the other stuff if/when they're ready.

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But I think the 2nd paragraph is the most critical part to grab their interests and to show my consideration of their business success. They are more likely to have interests and to reply when they know the benefits of acquiring the domains. Also if without the paragraph in the first email, there is a risk that if they set to block my future emails, there will be no chance to mention the benefits and to convince them to acquire the domains.

henrypcyeung said:

But I think the 2nd paragraph is the most critical part to grab their interests and to show my consideration of their business success. They are more likely to have interests and to reply when they know the benefits of acquiring the domains. Also if without the paragraph in the first email, there is a risk that if they set to block my future emails, there will be no chance to mention the benefits and to convince them to acquire the domains.

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It's possible... but put yourself in their position. Have you ever bought a product you weren't already looking for because the salesman told you how great it was without you even asking?

You're offering something that you hope they already need and understand the value of. If they don't get the value, and don't feel like they need it, there's no way an unsolicited email from a stranger is going to convince them otherwise.

Joe Nichols said:

It's possible... but put yourself in their position. Have you ever bought a product you weren't already looking for because the salesman told you how great it was without you even asking?

You're offering something that you hope they already need and understand the value of. If they don't get the value, and don't feel like they need it, there's no way an unsolicited email from a stranger is going to convince them otherwise.

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Sometimes customers don't know they have need but indeed they need. Good salespeople can sell products that customers originally don't need and this is the value of salespeople.

The similar concept can be applied in outbound emails. I think the purpose of outbound emails is to let email recipients be aware of their needs, provoke their interests and convince them to acquire domains. Given that outbound emails are unsolicited emails from strangers as you said, we need to try our best to build trust in the first email because first impression is always very important. The 2nd paragraph related to benefits helps build trust by showing my consideration of their business success. So that's why I think the paragraph is critical. If they already know their needs and understand the value of the domains, they will send inbound emails to me instead of me sending outbound emails to them.

henrypcyeung said:

Sometimes customers don't know they have need but indeed they need. Good salespeople can sell products that customers originally don't need and this is the value of salespeople.

The similar concept can be applied in outbound emails. I think the purpose of outbound emails is to let email recipients be aware of their needs, provoke their interests and convince them to acquire domains. Given that outbound emails are unsolicited emails from strangers as you said, we need to try our best to build trust in the first email because first impression is always very important. The 2nd paragraph related to benefits helps build trust by showing my consideration of their business success. So that's why I think the paragraph is critical. If they already know their needs and understand the value of the domains, they will send inbound emails to me instead of me sending outbound emails to them.

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So you mentioned you're not sure if your emails are good or not. What part aren't you sure about? You sound pretty sure.

Joe Nichols said:

So you mentioned you're not sure if your emails are good or not. What part aren't you sure about? You sound pretty sure.

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I am not sure about if the wordings I used in the outbound emails can grab their attention and convince them to take purchase action.

hello,
Since you are in the xxxxx.com business,
I thought you might like to know that I am selling the domain name xxxxx.com .

this domain can be forwarded to your existing site to capture some pre-qualified leads from people who type in the domains into their browser.

This domain should serve work to your advantage in the search engines and in Internet and offline marketing campaigns.
Kindly let us know if your business would be interested in this opportunity.

Best regards,
xxx

copied from np thread
https://www.namepros.com/threads/i-sold-my-1st-domain-for-1200.1012352/page-2#post-6099600
posted by np member @Isac
present using this template to my outbounding.
thank you .

henrypcyeung said:

I am not sure about if the wordings I used in the outbound emails can grab their attention and convince them to take purchase action.

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Feel free to post the text of what you use and others can comment.

Here's another that I tried recently:


Hi <contact name>,

We're selling a great promotional domain that <company> might be interested in:

Refresh / Your / Wardrobe [dot] com

The term has become extremely popular, and is used regularly in fashion blogs and promotional articles. It's a familiar and fun call to action that could really help to kick-start a future campaign.

Can we discuss further?

Thanks for the post. Although I haven't done much outbound, here is one from the past:

Hi there,
We're the owner of <domain> which is better and catchy one-word domain name for <business niche> or it could also be developed for SEO/user acquisition purpose for the main site. <domain> is a dictionary term which is understood worldwide and more SEO friendly (which Google loves)!

The name is on sale for a very reasonable price here: <link to domain.>Please reply to this message or click on the name for more information.

If you've any questions, I'd be more than happy to help.

Sincerely,
<name>
<phone>

Would love to hear your feedback,

HTH,

is there any evidence that a log tailored outbound email
brings in more sales
than a short
"domainx for sale" email?

I haven’t done any outbound for a long time ever since I became more passive with my domaining and I became more of a hobbyist due to having a heart attack and becoming disabled a few years back, but here are a few things you all might want to consider about your outbound emails:

The most important task is to find the right email for the decision maker in the company, for smaller companies it might be the CEO, but for larger companies its obvious that the CEO can not be bothered with purchasing domain names specially if it’s an already established company that has an existing website. You might have to do some research to find the person who might be in charge of purchasing domain names and related stuff, for larger companies that task might be assigned to the director of marketing or business development or the CFO. Most of the times you might be able to find the email for the right person in the about page of the company’s website. If you can’t find the right email you might have to guess by using one of the more popular formats that most companies use like:

JohnDough@ CompanyName.com
Or
John.Dough@ CompanyName.com
Or
John_Dough@ CompanyName.com

Most top level people usually use both their first and last name for their email although they might use their middle initial in some cases too.

The second most important thing is the subject line, there are certain words that might trigger an alarm and send your email to the spam folder, best to do a google search to see what these words might be, but I assume that something like “domain for sale” might be one of them. The subject line is a little tricky because on one hand you want (or actually need) to attract the attention of the recipient enough so that they will open your email, but at same time if you use the wrong words in the subject line they might not even get to see your email as it is filtered out. Remember that once your email becomes associated with spam in one case it might be flagged in other cases too and you may never be able to reach out to other potential prospects. It might be okay to put the domain name itself in the subject line, but don’t put for sale right after it. You might just say “DomainName .com needs your attention” or something like that.

So now you get to the actual content, You have to get their attention and get to the point in the first sentence and then give additional info in two or three paragraphs in a way that they can read as much as they are interested to or have the time to. The additional paragraphs have to be educational and convince the decision maker that it really is in their interest to buy your domain. Since most companies already have an established website you have to convey to them how important it is for their company to own additional domains in the field and category of their business since each domain can be used as a separate channel or portal to attract more customers and clients. You can also emphasize on the fact that many companies use different domain names to test or sell different products perhaps in different geo locations and demographics. You might use some of the larger companies that have hundreds of domain names as an example to convey this message. In the following paragraphs you can educate them about the power and prestige of a good domain name if you believe that you have a domain that they can upgrade to for their main website. Finally you have to put a sense of urgency and arouse their competitive behavior by indicating that you are giving them the first option for a few days to buy this domain and that they have to act fast otherwise it might fall in the hands of one of their competitors as it is going to be advertised to others next. If you have your domain in different market places it might be best to use the make offer option only while your are waiting for a response for your email so that the domain will still be available if they are interested to buy it. If this company is not interested then you can try a few other ones one at a time and give them each a few days to respond. Remember that this method is only for high quality domains and so the potential prospects need to be individually targeted instead of blanketing them with tens or hundreds of emails which will certainly be considered to be spam.

Finally you have to close by giving them a couple of complements about their company and tell them that you are very impressed by their products and services and that you would like to see them become even more successful by securing additional domain names and remind them that even if they don’t use them right away, but that it’s better to have them and not use them than not have the right domains when they need them for some of their future projects and plans.

Keep in mind that you should only offer high quality domains that are a perfect fit for the company and don’t waste their time by sending them mediocre domains, those you don’t need to do outbound for, just put them on a few marketplaces and if they don’t sell just drop them. Also remember that if you are talking to the top executives of the company you need to be very respectful, and professional and keep things at a formal level even if things don’t work out the way that you want it to.

Just to be sure that your emails are going to get through and that they are impactful perhaps you can experiment by sending each other some sample outbound emails (only send your sample outbound emails to those who have agreed here to participate in this experiment).

This might be one of my longest posts yet, but just trying to help.

Disclaimer: I can’t guarantee the effectiveness of such email or method, as I have said already I haven’t done any outbound for a long time now and I don’t remember if and when I got any responses as I haven’t sold that many domains overall and the ones that I did sell a long time ago weren’t for much to begin with , but everything I have suggested above just sounds logical to me and I hope that it sounds logical to you all too. The only way to know if it works is to try it.


IMO

oldtimer said:

The second most important thing is the subject line, there are certain words that might trigger an alarm and send your email to the spam folder,

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no idea why people who haven't done stuff in a long time
try to educate

the easiest way to find
if an email is send to spam
and why
is to open a gmail account
and send that intended outbound mail
from the account, you want to use to the emails
to that gmail account


you will find that not to most talked-about words are the trigger for spam
but other stuff you would never have thought of

and you will find that google learns fast
while you send the emails

and that every email is different

you will have a lot of fun
( hope so )

or you will get mad
( I don't hope for that outcome )

frank-germany said:

no idea why people who haven't done stuff in a long time
try to educate

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Frank, don't discourage participation and brainstorming on the forum, if you have something positive to add to improve on other's ideas then do so without putting anyone down. You need to stop being so negative all the time.

frank-germany said:

the easiest way to find
if an email is send to spam
and why
is to open a gmail account
and send that intended outbound mail
from the account, you want to use to the emails
to that gmail account

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Of course the easiest way is to send yourself an email, but it's best to test it with one of the participants here because you are also testing the content too and if you just send the email to yourself the results might get skewed by the fact that today's AIs are smart enough to differentiate a little between when you are communicating with yourself or strangers. That is why it's also so important to be respectful and professional in your email.

frank-germany said:

you will find that not to most talked-about words are the trigger for spam
but other stuff you would never have thought of

and you will find that google learns fast
while you send the emails

and that every email is different

you will have a lot of fun
( hope so )

or you will get mad
( I don't hope for that outcome )

Click to expand...

Remember you don't need to test a thousand key words just the few that are applicable here in the subject line and also the tone and essence of the content that are going to be analysed by AI.

Now Frank, as I said earlier if you have anything positive to contribute try doing it without putting others down. I was just trying to be helpful, not wanting to do silly back and forth arguments with anyone that is going to waste everyone's time here. The idea is to brainstorm together on this thread to find the ideal outbound email, no one knows everything but our collective knowledge and experience might produce some good results that can be beneficial to everyone, but in order to work together towards this goal we have to have mutual respect and cooperation.


IMO

Appreciate the views from many different sides presented here, and good variety in examples. Thank you for starting thread, @Joe Nichols. Would you consider it on-topic to expand slightly the focus from just an outbound email to a first contact say on social media? Like if you were doing a DM on LinkedIn or Twitter, or even just a Tweet itself, about a domain name, how would that be the same, and possibly different, from an email. I think we are going to see more and more first contacts made in those places. I know some on NamePros have expertise in that topic. Anyway, let me know whether you think we can include that here, Joe, or would rather it go in its own thread.

Bob

Bob Hawkes said:

Appreciate the views from many different sides presented here, and good variety in examples. Thank you for starting thread, @Joe Nichols. Would you consider it on-topic to expand slightly the focus from just an outbound email to a first contact say on social media? Like if you were doing a DM on LinkedIn or Twitter, or even just a Tweet itself, about a domain name, how would that be the same, and possibly different, from an email. I think we are going to see more and more first contacts made in those places. I know some on NamePros have expertise in that topic. Anyway, let me know whether you think we can include that here, Joe, or would rather it go in its own thread.

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Yeah, great idea Bob. Really I just wanted a place to get into the "how" of outbound contact, where we can all share real examples of content and techniques that have actually helped to sell domains.

If anyone has some specific examples to share from LinkedIn, Twitter, or other platforms, please feel free.