“Backcountry.com’s actions clearly demonstrate how small businesses can be at a disadvantage at the threat of IP disputes. And because they often have a lack of resources and legal advice, in cases like these, smaller companies regularly find themselves with no choice but to cease trading or dramatically change their practices.”
... A number of brands were forced to halt trading, changed their names, or underwent a complete rebrand as a result. Even still, some owners and managers of these businesses faced hefty bills for legal representation and were affected professionally and personally by the legal battles in which they found themselves...
Backcountry.com’s actions clearly demonstrate how small businesses can be at a disadvantage at the threat of IP disputes.
Read more (ipwatchdog)
... A number of brands were forced to halt trading, changed their names, or underwent a complete rebrand as a result. Even still, some owners and managers of these businesses faced hefty bills for legal representation and were affected professionally and personally by the legal battles in which they found themselves...
Backcountry.com’s actions clearly demonstrate how small businesses can be at a disadvantage at the threat of IP disputes.
Read more (ipwatchdog)
