The slow start of service backed by a state-of-the-art high speed exchange engine has prompted its parent company to utilise its premium domain for branding.
Blockchain.com, a leading blockchain wallet and data provider, has decided to rebrand its cryptocurrency exchange. Less than 6 months after launching The PIT, a London-based exchange which promised “a Wall Street or a Chicago-level matching engine” and under 50 microsecond execution time (as compared to the 200-500 milliseconds on competing exchanges) trading volumes on the innovative service are far from the industry leaders such as Binance and Kraken.
“We learned that by creating a new brand, The PIT, it wasn’t clear that we (crypto pioneers) were behind a product that we couldn’t be prouder of.”
read more (chain bulletin)
Blockchain.com, a leading blockchain wallet and data provider, has decided to rebrand its cryptocurrency exchange. Less than 6 months after launching The PIT, a London-based exchange which promised “a Wall Street or a Chicago-level matching engine” and under 50 microsecond execution time (as compared to the 200-500 milliseconds on competing exchanges) trading volumes on the innovative service are far from the industry leaders such as Binance and Kraken.
“We learned that by creating a new brand, The PIT, it wasn’t clear that we (crypto pioneers) were behind a product that we couldn’t be prouder of.”
read more (chain bulletin)
