A Portland Vegan Ice Cream Company LittleBean(.com) Is Forced to Rebrand After a Trademark Battle With Gerber Baby Foods and changed its name to LittleChickpea(.com)
Camden came up with the name Little Bean a little over a year ago before the Northwest storefront opened. He says that when he applied for a trademark he was initially told "everything looked good," but then the trademark office informed him that he might "run into an issue with Gerber."
"Our lawyers reached out to theirs and they said they had discontinued the line and had no intention of doing anything with it," Camden says. So he opened his store and decided to re-apply for the trademark in a year. But Gerber still wouldn't budge.
"They said they had no intention of using the trademark but they will keep it until it expires," Camden says. "We don't have three to four years to wait."
read more ( wweek )
Camden came up with the name Little Bean a little over a year ago before the Northwest storefront opened. He says that when he applied for a trademark he was initially told "everything looked good," but then the trademark office informed him that he might "run into an issue with Gerber."
"Our lawyers reached out to theirs and they said they had discontinued the line and had no intention of doing anything with it," Camden says. So he opened his store and decided to re-apply for the trademark in a year. But Gerber still wouldn't budge.
"They said they had no intention of using the trademark but they will keep it until it expires," Camden says. "We don't have three to four years to wait."
read more ( wweek )
