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discuss Do discounts demote the value of domain names?

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Many times a month I get promotional emails from domain name registrars. The newsletters are filled with special offers on domain name registrations.
A domain name is a critical component of one’s web presence. It’s the only component that’s hard to change after it is selected. Promoting that certain extensions are on sale demotes the importance of domain name selection...
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In general, they do not. They allow domain investors to be a channel partner by getting domains into the hands of end-users within the first year. With a cheap 1st year deal, a domain investor can buy a lot more inventory for the same at-risk capital, and have a greater chance of recovering that capital while also having upside.

For example, we saw this in a big way with .CO in July when we sold a lot of .CO at $0.99 and heard many success stories -- see this thread. It is great when registrars can secure aggressive pricing from registries. It is a win-win when the domain investors can also bundle the domain with strategies for getting that domain sold or leased quickly so that it becomes a retail domain which can be used in commerce.

The exception to this statement is TLDs that are heavily used by spammers. I won't name TLDs out of respect for the registries, but there are some TLDs that have a higher than average concentration of spam use-cases, precisely because they were cheap.

When high quality TLDs with decent after-market prospects go on deal, I would say, it is a good opportunity to back up the truck. However, if the TLD has an inactive after-market, then the people who will be buying those domains in bulk will skew towards spammers and people who run content farms for use with disposable lead-gen or traffic arbitrage with nearly 100% of those domains getting dropped..
 
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