Atom marketplace (formerly Squadhelp Marketplace)

golan said:

Currently have 61 domains listed. Zero sales so far. Am astonished by great names they reject but in the same time total garbage they accept from others. Will give a time till the New Year, if no sales then i'll withdraw all.

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Same for many others. I don't list there anymore as what they reject is daft. I submitted some real quality brandables that got rejected.

Their audience has a really bizarre taste in domains. Almost like they're persuaded. I'm not going to go into details here but I believe SH has employed a cracking marketing psychologist, who is doing one heck a job. They promote actual rubbish domains that somehow sell.

Who honestly thinks domains like roqket or PayStud are good names. These are just two examples of the many bizarre ones that have sold, in my opinion. And they're the sort of names that get visibly shown to their audience time and again, not the actual quality ones that are buried away on their marketplace.

Ostrados said:

Do you prefer to enable installments or no installments? which is better?

I was thinking about disabling installments because I heard many stories about buyers stop paying after 1 or 2 payments.

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Unfortunately this thing could happen, and the follow up can take like 1 month lol.

golan said:

Currently have 61 domains listed. Zero sales so far. Am astonished by great names they reject but in the same time total garbage they accept from others. Will give a time till the New Year, if no sales then i'll withdraw all.

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I left several months back. Too many things in the negative column to mention.

They have some very bad cringey names which is shocking that some do sell. They have a very strange group of buyers who do not seem to know how crappy some of the names are. Whats very clear based on the super low pricing is the buyers are buying predominantly on price and not on the caliber or quality of the names.

Dave said:

Who honestly thinks domains like roqket or PayStud are good names.

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Well PayStud could be a great name for let's say high-risk payment processor for pharma sites.

Has anyone ever sold a "basic plus" name via contest? The possibility looks appealing, but the feeling is that contest holders are there only for the names they can register.

Don Gondon said:

Has anyone ever sold a "basic plus" name via contest? The possibility looks appealing, but the feeling is that contest holders are there only for the names they can register.

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Most only want names they can register. They will pay more to win a contest than for their actual domain in most cases.

karmaco said:

I left several months back. Too many things in the negative column to mention.

They have some very bad cringey names which is shocking that some do sell. They have a very strange group of buyers who do not seem to know how crappy some of the names are. Whats very clear based on the super low pricing is the buyers are buying predominantly on price and not on the caliber or quality of the names.

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I agree, most of it is mind boggling.

The truth is, the population of crap on their site is very high.so, good names get buried

Haykay2005 said:

The truth is, the population of crap on their site is very high.so, the good names get buried

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Spot on

I would like to address some comments related to quality of names. As many would agree, the quality of brandable names is subjective. Since the onset of our Marketplace, we decided that we wanted to leverage something that was truly unique to our platform:

• Wealth of data in the form of direct end user feedback on more than 6 million names submitted to our Platform
• Thousands of one on one interactions with end users where our branding consultants have spent over 5000 hours of phone calls to understand the brand requirements of end users.

Since then, we have built some fairly comprehensive predictive analytics models that take into account more than 15 data-points about names. They not only analyze physical aspects of names (e.g. length, syllables, keywords used, name styles etc) but also take into account end user based signals (e.g. likes received in contests, winning history in contests, shortlists in marketplace etc).

Every name that is submitted to our Marketplace goes through these predictive models as a first step and is assigned an overall score to "predict" the likelihood of sale. In the end, the decision to accept or reject a name finally lies with a human however this score is one of the important factors considered by the person reviewing the names.

Just to be clear, no predictive algorithm can be right all the time - and this is especially the case with brandable names. However, we believe this algorithm significantly helps increase the odds that the name will resonate with our potential buyers.

The ultimate measure of success of any such algorithm is the sell through rate. Every month, we adjust this algorithm and our acceptance criteria based upon our additional learnings. Therefore, we may have accepted certain styles of names in the past, but it is possible that we may no longer accept them. Infact, we are now only accepting about 6% of names submitted to the Marketplace.

If you have watched the movie Moneyball, you might agree that using data and predictive analytics can sometimes bring a different perspective to the selection process. While a majority of our names in the marketplace will never sell, we do believe that our data driven approach will allow us to maintain the highest level of sell through rate in the industry.

@GrantP How do you know you have the highest STR in the industry when other marketplaces do not share their STR?

Brandables are very subjective, that we can agree.

Your customers have strange taste of brandables, and if we do a survey with many people, that will be a likely conclusion.

Lastly, it does NOT matter. I went through a bunch of winners in the past. Over 80% of the domains are parked or expired. In fact, some of the unused ones were premium names. If most of your customers aren’t that serious about business building, we really don’t need to discuss the quality of the names.

Strange Taste = Niche Market

Personally, I don't care what a buyer does with a domain post-purchase, as long as they are buying.

If there is a pool of buyers who prefer a Sugar Coated Turd over a Babe Ruth bar, so be it!

I don't care... as long as they are buying, its a market. (tho I have to admit - it's a damn hard one to inventory for and submit intelligently to as supplier)

-Cougar

ps: Yes - I have sold a name on the site. And tho I scratched my head when the name was sold, I got paid and it is... what it is. "brandables are subjective" - more like "brandables are ugly goats that some say smell, while others think they are cute" (as long as a buyer thinks they are cute... Giddy-up!)

alienbaba said:

I'd like to upload my own logo on squadhelp. Please enable that feature. Thanks.

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NameWell said:

I'd love that too.

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DKN said:

+1

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We have begun working on this feature. It should be available in the near future (likely within a week).

GrantP said:

We have begun working on this feature. It should be available in the near future (likely within a week).

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Wow! Awesome news!

GrantP said:

While a majority of our names in the marketplace will never sell, we do believe that our data driven approach will allow us to maintain the highest level of sell through rate in the industry.

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@GrantP You continue to make STR claims, yet BrandBucket and Brandpa among others do not publicly share their STR.

So how do you know you have the highest STR?

I can understand brandables can be quite subjective but when I see this approved:
YourKidding

I just scratch my head.

nvm

Thanks for the info.
Just wanted to say MoneyBall is my one of the Favorite movies.

GrantP said:

I would like to address some comments related to quality of names. As many would agree, the quality of brandable names is subjective. Since the onset of our Marketplace, we decided that we wanted to leverage something that was truly unique to our platform:

• Wealth of data in the form of direct end user feedback on more than 6 million names submitted to our Platform
• Thousands of one on one interactions with end users where our branding consultants have spent over 5000 hours of phone calls to understand the brand requirements of end users.

Since then, we have built some fairly comprehensive predictive analytics models that take into account more than 15 data-points about names. They not only analyze physical aspects of names (e.g. length, syllables, keywords used, name styles etc) but also take into account end user based signals (e.g. likes received in contests, winning history in contests, shortlists in marketplace etc).

Every name that is submitted to our Marketplace goes through these predictive models as a first step and is assigned an overall score to "predict" the likelihood of sale. In the end, the decision to accept or reject a name finally lies with a human however this score is one of the important factors considered by the person reviewing the names.

Just to be clear, no predictive algorithm can be right all the time - and this is especially the case with brandable names. However, we believe this algorithm significantly helps increase the odds that the name will resonate with our potential buyers.

The ultimate measure of success of any such algorithm is the sell through rate. Every month, we adjust this algorithm and our acceptance criteria based upon our additional learnings. Therefore, we may have accepted certain styles of names in the past, but it is possible that we may no longer accept them. Infact, we are now only accepting about 6% of names submitted to the Marketplace.

If you have watched the movie Moneyball, you might agree that using data and predictive analytics can sometimes bring a different perspective to the selection process. While a majority of our names in the marketplace will never sell, we do believe that our data driven approach will allow us to maintain the highest level of sell through rate in the industry.

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We don’t need any predictives to know what the bottom line is. SH specialty is bargain basement prices and with that comes low quality names. People holding high quality names would not accept the 1990s pricing model SH uses and take their names elsewhere if they are smart.

All the analytics tell us is bargain domain shoppers do not have a grasp of what quality branding is and that price is the most important thing for them when making a decision. Just because it sells doesn’t mean its a quality name.

For example, who would want a “Qore” name when they should be wanting the correctly spelled Core? SH has a ton of mispelled knockoffs like that.

What's is the highest amount of shortlists you have on a single name that has not sold yet ?

Laguna said:

What's is the highest amount of shortlists you have on a single name that has not sold yet ?

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213...

NameWell said:

213...

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Wow

@NameWell Got me beat. Mine has 191.

SuperBrander said:

@NameWell Got me beat. Mine has 191.

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That's a lot guys

@Laguna Nope.