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opinion Buyers Perspective. Buying the .Com for their Company.

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I posted today on dn.biz about a buyers perspective on buying their .com name for their business. I think this medium article i reference, even thought two years ago, helps us learn about the end users' perspective. Hopefully the next Medium article can shed some more positive light about the process.


Although a two year old Medium post, I think this read gives a pretty good take on the buyer's side of the domain name process

[caption id="attachment_1131" align="alignnone" width="830"] Buying a Domain Name for Your Company.[/caption]
My comments after reading.

  1. Its clear we don't do a good jump of making the process easy or understandable. The one point that buyers do understand is using an escrow service to complete the transaction.
  2. Buyers still think myopically a world exists where the name they thought of should be available up until the moment they wanted it. They cant imagine that if I didn't own their name for resale, someone else could have clearly bought it and be using it. So anyone who buys it first is a squatter.
  3. They know they need the .com for their company name. They know it. And they seem to take personally they will have to pay more than registration fee.. but the level of their angst just confirms that the .com domain name of a nice sounding word or comboword is valuable.
  4. They will try workarounds to get the best price. And we shouldn't blame them. Negotiating and trying to gain an advantage at the expense of the other party is business, not personal. Is inquiring with a fake email address lying..or strategy?
  5. Buying the .com led to more sales for the company. Even the publicity of the re-branding brought sales. In fact the only downside, is the fact that buying their .com was such a win, they don't want other business to pay the price...meaning the confirming value is there.
  6. In this case, they saw brokers (or I am assuming salespeople for marketplaces) as not much above domain investors.
  7. Buy your .com before you name your company, unless you can go with a made-up name. My further take....Then you have to read the article about changing your name later.
So here is another example that companies who don't own their .com want to own it.

This buyer says it best...

"One must buy the domain as soon as the business has the capital to do so while not emptying the bank account. Waiting too long may make the price unaffordable. Too soon and you may buy the domain of a dead company. " Source "How We Bought the .com for our Company" Medium.com Max Farrow 10/2/16

Cant We All Just Get Along
My point is in 2020. Can't we just admit that many good domain names for potential companies are already owned. And some are owned by investors. Most sellers have a lower investments in name than if an owner had paid retail value..... and are willing to sell. The lower prices asked for domain names by investors wouldn't exist if the name a buyer wants was owned by a existing company.

The company wants something of value, and they need to reach a price agreement with the seller. The price of closed deals is where the two meet.

But as an industry, we don't make it clear and easy, because we are not sure if will be to our advantage. The components of a more liquid marketplace may not benefit sellers or registrars more than the current hap-hazard method. I am hoping that changes.

Rational liquidity brings the larger volumes that can add liquidity to domain names. More transactions is higher turnover. Higher turnover changes the game completely and will raise the wholesale values of domain names..... and eventually retail sales prices.
 
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The views expressed on this page by users and staff are their own, not those of NamePros.
This was the key takeaway for me Page, and wonderful on-point advice from an enduser. thanks for sharing. Valuable imso

"One must buy the domain as soon as the business has the capital to do so while not emptying the bank account. Waiting too long may make the price unaffordable. Too soon and you may buy the domain of a dead company. " Source "How We Bought the .com for our Company" Medium.com Max Farrow 10/2/16​
 
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Thanks Page for the blog I enjoyed reading your response.

On the blog post on Medium: it's taken as completely okay for the acquirer to disguise who they are, and present a front, effectively deceiving the party they are negotiating with.
 
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i think a good question, they have to live with their own actions in my opinion.
deception, isnt all war deception....did some one say that.

i do see their side, would be like me wanting to buy a house, and calling realtor and saying how much, using someones elses phone so they couldnt see caller ID.

for me when it finally gets down to the nitty gritty, they always finally reveal. I have to decide in the process if its about just price for me, same for everybody; or would i change price if it was IBM.

If i show IBM price, i can always say, "if i knew more about your identity and goals we could have a real conversation....

so its jousting...like the fights on action movies, each side throwing punches......

Page Howe


PS dailydeal.com is a nice name!
 
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so its jousting...like the fights on action movies, each side throwing punches......

Yes, the dance of life! It just strikes me as curious that the default position is to deceive. That is slightly mad if you pause and examine it, as if you were an alien visiting Earth on a reconnaissance mission.

Then again, this species looks like it's going to make itself extinct pretty soon, so perhaps not.
 
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I really enjoyed this read, thanks @Page Howe
 
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It is a common misconception that domainers are squatters. That is why I tell inquirers that I bought my domain names long ago for my "Startup Projects". If domainers are squatters, then all retail landlords are all squatters. Can anyone even find prime retail land cheap today?

It is true. We domainers are investors. More importantly, we are all entrepreneurs! We bought domain names as investments, as the first step to launch a business ideas, as a brand. If we had money and access to development or marketing, we'd all develop each domain name into a separate business. Just because there is no website using the domain name, it does not mean we are not using it for email address or as file storage, or used for internal projects with no external content.

As for pricing, I never change my pricing based on who is doing the inquiry. I based my prices on the strength of the name as a brand, what others are selling, and recent completed transactions of similar names. Domainers who change their prices are amateurs.

As for "buying a domain is like a terrible real estate experience"? I sorry, you must be very young and inexperienced. There are just as many unresponsive real estate brokers, unresponsive sellers, even actual squatters that refused to let broker showing the properties. This is happening even after 100 years of refining the process by National Association of Realtors.

On the flip side of things, I have this name that gets inquiries every single week like clockwork, from every type of company and people under the sun: Chinese domain investors, large tech companies, startups with funding, stealth startup with no money, tech CEO hiding behind non-descriptive gmail, blogger, photographer, magazine publisher, and yes, students with school projects. I get annoyed and It is like everyone using the same domain negotiation playbook who had only $500 to $5,000 budget. I won't sell it cheap and if nobody's interested, I could always assign one of my own startup project to use my domains.
 
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I agree with almost everything you have stated above and kudos to you for putting it out straight up.

Domainers who change their prices are amateurs.

Though, I beg to differ here as I change my prices as per my current financial situation/needs/renewals as well in order to stay afloat, being a full-time domain investor.
 
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That is why I tell inquirers that I bought my domain names long ago for my "Startup Projects".
Why would this subject come up in the conversation at all? If the inquirer asks "why do you need this name/how do you use it/what are your plans/etc", the response should be "none of your business" with degree of politeness depending on the registrant's mood and character. Can't understand why anyone should be making excuses for their domain ownership, especially to the degree of not really being honest (unless the domain was stolen).
 
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Why would this subject come up in the conversation at all? If the inquirer asks "why do you need this name/how do you use it/what are your plans/etc"

Thanks to Rob Monster (Epik) who reminded me the psychology of negotiations. People trust/like you when you have something in common. Entrepreneurs are risk takers. For me, each of my domain name has a "startup story" behind it and that is what makes them valuable. When startups inquire a domain name, it helps them to connect to us as we are all entrepreneurs, we just took the risk before they did.

Sometimes the buyers don't care. But some times the small things will help start a conversation that can lead to a domain sale.
 
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For me, each of my domain name has a "startup story" behind it and that is what makes them valuable.
There are all sorts of domainers out there, I can't stop marvel at that!
 
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Thanks for sharing informative ideas.
Regards
DpakH
 
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I agree with almost everything you have stated above and kudos to you for putting it out straight up.

Though, I beg to differ here as I change my prices as per my current financial situation/needs/renewals as well in order to stay afloat, being a full-time domain investor.

Let me put my statement in context: I meant people should not change their pricing based on who is asking for a price.

I mean if you need to lower your price to close a sale, we all have to do that sometimes. But if you ask for $1 million because you get an inquiry from someone from Google, but quoted a $5,000 if the inquiry was from a small business owner, then you lost all your credibility. Nobody wants to do business with people they don't trust.

The reason many buyers don't trust domainers is precisely because many "amateurs" change their pricing based on who's asking. That is why many domain buyers hide behind generic, non-descriptive email addresses so they could get a true quote, not an inflated price of wishful thinking. When I was buying domain names for corporate clients, I do the same thing because often I don't know if the domain owner is an amateur or a professional.
 
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I approach domaining as if each and every one of my domains is a start up - or could be.

Not the only way to do this of course, but the one that satisfies my own creativity. If I saw a niche and need for a business ... what would I call it? How would I brand it?

I would I want to market it in the most effective way possible.

Perhaps this is more like a partnership approach. Allowing business creators to focus on what they do best, and getting help in branding from someone who knows that world. Similar in some ways to creating ads for an advertising campaign.

So when it comes to negotiations it's more like how can this domain benefit their business, and achieve goals better that what they currently have ... or a concept that my not have been thought of in a certain way.
 
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always interesting to see how endusers perceive the domain name experience
 
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