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I know this has been commented on before but I felt it appropriate to add my two pennies worth. I've not been a supporter of the Ngtlds and made my feelings known here on NP's in the past. I accept I'm long in the tooth regarding the old Gtlds so my opinions could be very biased - so I've taken a Conscious effort over the last couple of weeks to find a real and positive reason to take another look.
First I revisited my own existing domain list and found a number of them actually existed (second word) in the hundreds of of ntlds. No surprises really because they are all the most popular words. Then I checked for availability and cost. WOW, the domains actually really looked good In this shortened version, Some (if not most actually 'Looked' far better and availability and cost seemed OK.
Then I stepped into the real world - and made a real effort to identify any business in my locality that were actually using the Ngtlds. Three weeks of effort (going about my normal business) and I've identified TWO. Not promising at the moment I thought. But what struck me the most was is how I would have never been to identify them as 'Web addresses' with-out making that effort.
So, Two normal words separated by that small dot just look like any other two words on the side of a van or on a billboard, The DOT actually creates that space that for all intense and purpose just looks like a normal space and therefore bears absolutely No resemblance (or can be identified) as relating to a web address. It's almost impossible to distinguish the text from a normal word-string in the wording of the advertised text.
What's the solution. I don't think there is one. People can talk about 'Public awareness' before the ngtlds take-off but that doesn't make them any clearer or easier to identify as domains. Perhaps make the 'Dot' the size of the normal text ? but now it just looks stupid, worse than even inclusion of a hyphen in a domain.
Nope, The trouble with looking at a computer-screen and being knowledgeable about domains is making all these new domains look OK and indeed viable, purely because at that close a range, that little dot stands out sufficiently.
So in conclusion, even with trying to approach things with a positive attitude, I've realized the Ngtlds have no-life except on a computer screen. And yep I'm back with my original opinion.
Maybe bring back the WWW, Now you've lost the whole NEW part of these domains as a contact point and the dot is still with all intense not there.
The real trouble with ngtlds, seems to be is that we are almost (as humans) programmed to READ text but only subconsciously acknowledge punctuation
First I revisited my own existing domain list and found a number of them actually existed (second word) in the hundreds of of ntlds. No surprises really because they are all the most popular words. Then I checked for availability and cost. WOW, the domains actually really looked good In this shortened version, Some (if not most actually 'Looked' far better and availability and cost seemed OK.
Then I stepped into the real world - and made a real effort to identify any business in my locality that were actually using the Ngtlds. Three weeks of effort (going about my normal business) and I've identified TWO. Not promising at the moment I thought. But what struck me the most was is how I would have never been to identify them as 'Web addresses' with-out making that effort.
So, Two normal words separated by that small dot just look like any other two words on the side of a van or on a billboard, The DOT actually creates that space that for all intense and purpose just looks like a normal space and therefore bears absolutely No resemblance (or can be identified) as relating to a web address. It's almost impossible to distinguish the text from a normal word-string in the wording of the advertised text.
What's the solution. I don't think there is one. People can talk about 'Public awareness' before the ngtlds take-off but that doesn't make them any clearer or easier to identify as domains. Perhaps make the 'Dot' the size of the normal text ? but now it just looks stupid, worse than even inclusion of a hyphen in a domain.
Nope, The trouble with looking at a computer-screen and being knowledgeable about domains is making all these new domains look OK and indeed viable, purely because at that close a range, that little dot stands out sufficiently.
So in conclusion, even with trying to approach things with a positive attitude, I've realized the Ngtlds have no-life except on a computer screen. And yep I'm back with my original opinion.
Maybe bring back the WWW, Now you've lost the whole NEW part of these domains as a contact point and the dot is still with all intense not there.
The real trouble with ngtlds, seems to be is that we are almost (as humans) programmed to READ text but only subconsciously acknowledge punctuation
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