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Recently I wrote up an article about Why you need to start building an email list, but since then I’ve received a few questions about how to write a good sales email.
It’s an issue that I hear pretty often, so I thought that I would put together a quick article of a recommended sales formula that you can start using to write up better sales letters and emails. This formula is not something that I’ve invented, but its something that is used by marketers all over the world. It can increase email open rates, sales conversions and just make your outbound email look more professional. I myself usually use this as a template for my own sales pages and emails.
This kind of sales techniques is easy to use, but it is recommended that you follow this in the order described below:
The main 5 points that you will want to cover are:
- The Problem
- What life could be like without that issue
- What value can be gained through this product / service
- Confirm that this solution will solve the problem
- Is there a time limit to take action? Call to action
So let’s do a quick overview of the individual sections and why they’re needed
The Problem:
Has the customer admitted that they’re running into an issue, or is it something that you can point out to them to make them see why it is an issue? You want to target a pain point (traffic, branding and so on) that will make the buyer see that there is actually a reason why they need a solution in the first place
What life could be like without that issue
Provide the customer with examples of what their future could look like if they had a potential solution to their problem. It might be as simple as having a brandable domain that is easier to find by customers. This will give customer the idea and comfort that a solution is actually available.
What value can be gained through this product / service
This one is self-explanatory, but it’s an important one. This is the spot where you want to show them the numbers. Include traffic statistics, ranking information and everything else that you can include to make them see the actual value of your domain (or service)
Confirm that this solution will solve the problem
This is the section that should summarize all of the above points to reinforce the initial ‘pain’ of the issue and the solution that you’re offering.
Is there a time limit to take action? Call to action
Do you have a time limit set on your prices or offers? This is your opportunity to close the sale, or at least have them reach out for further information. Emails with a single call-to-action increased clicks 371% and sales 1617%
Finally, any email templates available?
I did not provide any specific email templates in this thread on purpose. This sales formula will help you write very successful and converting emails with higher open rates, but each copy should be unique. Do not spam users, but try to provide accurate information for each domain that you're trying to sell. If you do that, then you will be sure to make a sale soon
Please feel free to leave any questions or comments
It’s an issue that I hear pretty often, so I thought that I would put together a quick article of a recommended sales formula that you can start using to write up better sales letters and emails. This formula is not something that I’ve invented, but its something that is used by marketers all over the world. It can increase email open rates, sales conversions and just make your outbound email look more professional. I myself usually use this as a template for my own sales pages and emails.
This kind of sales techniques is easy to use, but it is recommended that you follow this in the order described below:
The main 5 points that you will want to cover are:
- The Problem
- What life could be like without that issue
- What value can be gained through this product / service
- Confirm that this solution will solve the problem
- Is there a time limit to take action? Call to action
So let’s do a quick overview of the individual sections and why they’re needed
The Problem:
Has the customer admitted that they’re running into an issue, or is it something that you can point out to them to make them see why it is an issue? You want to target a pain point (traffic, branding and so on) that will make the buyer see that there is actually a reason why they need a solution in the first place
What life could be like without that issue
Provide the customer with examples of what their future could look like if they had a potential solution to their problem. It might be as simple as having a brandable domain that is easier to find by customers. This will give customer the idea and comfort that a solution is actually available.
What value can be gained through this product / service
This one is self-explanatory, but it’s an important one. This is the spot where you want to show them the numbers. Include traffic statistics, ranking information and everything else that you can include to make them see the actual value of your domain (or service)
Confirm that this solution will solve the problem
This is the section that should summarize all of the above points to reinforce the initial ‘pain’ of the issue and the solution that you’re offering.
Is there a time limit to take action? Call to action
Do you have a time limit set on your prices or offers? This is your opportunity to close the sale, or at least have them reach out for further information. Emails with a single call-to-action increased clicks 371% and sales 1617%
Finally, any email templates available?
I did not provide any specific email templates in this thread on purpose. This sales formula will help you write very successful and converting emails with higher open rates, but each copy should be unique. Do not spam users, but try to provide accurate information for each domain that you're trying to sell. If you do that, then you will be sure to make a sale soon
Please feel free to leave any questions or comments
