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What's the ideal portfolio diversity

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Murray

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For new investors, what will you consider the "ideal" domain diversity or maybe we should say .com diversity.
Percentage of one word, brandables, 2 words, CVCVCV, CVCV, LLL, and the pattern continues.
What is the ideal mix that brings success?
This should help new domainers looking to build a great portfolio...."as they say never put all your eggs in one basket"
Ideas welcome from veteran domainers
 
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Hi

that's a good question to put forth

I think how diverse a portfolio is, depends on the interest and maybe the initial success one has, when they first start

most tend to stick with what they know works for them, then as they grow with the industry, they add additions according to what they think will sell now or in the future.

then too, it depends on whether one starts domaining with quick flip mentality as most do now, or they are a long term investor, willing to wait for offers.

however, the budget plays the biggest part.
it's hard to be too diverse, with a small budget.

when I started, prices were a lot lower.
one could afford to buy a 3 letter.com for $$$ and hand register 3 character .com all day long $6.95
2 letter .org going for $$$ and 2 letter .net for 4 figures

a few years later, pay per click was hottest thing since sliced bread and Yahoo was the baker.
we was getting lots of dough then and type-in traffic was the trend.

that's how I was stacking my deck cards..

currently, I think my list of names is pretty diverse

I still have some 3 char .com, about 20 LLLL.com, some 3 letter net/org and quite a few type in traffic domains.
also have a few dozen two word.com, but no new gtlds at the moment.

imo...
 
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"as they say never put all your eggs in one basket"

IMO this advice is overrated.
and as a beginner you have the tendency to extrapolate from little data and handreg a bunch of names that are "similar" to the ones you see selling for big bucks and you end up with a worthless "divers" portfolio
 
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as a beginner you have the tendency to extrapolate from little data and handreg a bunch of names that are "similar" to the ones you see selling for big bucks and you end up with a worthless "divers" portfolio

hah, that's spot on

nowadays, seems like that's the procedure for majority of newbies

very few really dig in and try to feed themselves
as they scour past sales data, looking to see what sold.
then, it's off to GD to register.

but how may stop to consider who the buyer and seller were in past sales, or how long the owner held the name before selling.... or was it a trend or based on speculation at that time

the variables that made the sale happen at that time, for that price.

imo...
 
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I think what people don’t realize until a few weeks to months spent on NP is that domain investing is a marketer’s game, not a finance pro’s game. You need to stay on top of your renewals, and perhaps if you want to expense your outflows in a manner where you can optimize your tax basis, some knowledge of accounting could be of benefit. In that aspect, “finance” does come into play. But market finance expertise will be of little benefit.

Marketing experience/expertise is what breeds success. Assess each name you purchase/renew for its marketability.

That’s a noob’s take.
 
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Diversity might cover more subjects, specialty subjects, brands, generic type ins, geo targeting, market saturation, cpc the idea is to work out what you work with best. Create a niche.
 
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There is no one ideal, you have to play to what you know, what sells and what you can afford.
 
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