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According to SearchEngineJournal.com Google is continuing to test search results without showing the entire domain. The website name (keywords) is shown, but not the extension. By doing so this could possibly create new trends in the domain investing niche. The article goes on to quote a Reddit user saying:
“I don’t think this is going to change much in terms of SEO, it just removes one factor that separated good content from good ranking. This is going to normalize the perception of users between traditional tld’s and modern tld’s because they cant subconsciously decide whether or not to click on something based on the perceived trustworthiness of the URL.
I think that fundamentally it is a good thing for new domains trying to get into a niche. this is going to devalue the perceived “vanity” of any particular url, which is good in a climate where basically any URL is taken.”
https://www.searchenginejournal.com/google-is-testing-search-results-without-urls/329465/
“I don’t think this is going to change much in terms of SEO, it just removes one factor that separated good content from good ranking. This is going to normalize the perception of users between traditional tld’s and modern tld’s because they cant subconsciously decide whether or not to click on something based on the perceived trustworthiness of the URL.
I think that fundamentally it is a good thing for new domains trying to get into a niche. this is going to devalue the perceived “vanity” of any particular url, which is good in a climate where basically any URL is taken.”
https://www.searchenginejournal.com/google-is-testing-search-results-without-urls/329465/