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What minimum search volume should I have to consider that a domain is good?

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Francis AHLE

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I always wanted to know this and i would be grateful if you can help. Thanks :)
 
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The views expressed on this page by users and staff are their own, not those of NamePros.
That depends upon a lot of factors like whether it is brandable or not if there are zero searches. Might be a new technology or just something smart that nobody else thought about.

Some buyers want new brandable names. Just sold a brandable for 5K that was dropped before and it's not a real word (no traffic as yet) so they are going to have to get their marketing guys to work.
 
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Are you talking about a domain that you want to sell or develop?

For selling a name, search volume means nothing to me, the amount of end-users and potential buyers is what counts to me.
 
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Are you talking about a domain that you want to sell or develop?

For selling a name, search volume means nothing to me, the amount of end-users and potential buyers is what counts to me.

I was talking about a domain i want to sell. So does it means search volume is important if i want to develop it? Also how do i know about the amount of end-users and potential buyers? Is there a ressource to find it out?
 
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Really? So not at all important?

I did not say that.

You asked for minimum. So, the minimum would be zero. There are names that I like and I would never go and check search volume. Don't care if there are zero.

I am sure there were zero searches for "exxon", when that company chose that made-up word as its brand.

Search volume is just one of the parameters. I never even bother checking for it, but I am sure some investors use it as supplemental factor and do fine.
 
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If you are going to do outbound on Geo's (NewYorkFlorist.com etc etc) it would be nice to have a decent monthly search volume to share with potential clients - for this I would personally look for 500+ monthly searches. Other people might have a different figure in mind for this niche........
 
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Depends on industry for example if you have 1000 hits a day in adult you probably would make cents a day. Have that in casino traffic and your probably making dollars.
 
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If you are going to do outbound on Geo's (NewYorkFlorist.com etc etc) it would be nice to have a decent monthly search volume to share with potential clients - for this I would personally look for 500+ monthly searches. Other people might have a different figure in mind for this niche........
Sir are you talking about EXACT MATCH SEARCH. Thanks for the answer.
 
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Imho only when targeting a keyword does search volume matter. Brandables it's not a factor. I would not buy anything with less than a 1000 monthly searches if targeting a keyword.
 
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Imho only when targeting a keyword does search volume matter. Brandables it's not a factor. I would not buy anything with less than a 1000 monthly searches if targeting a keyword.

Thank you, and are there some estimates if the sector is worth around 2B and there are 12k exact searches per month for a 2kw .com ?

another question for a 1 kw in .xyz with 200k exact searches / month in a saturated market. what will be the value of such name.

PS: estibot valuate both around the same price :)

Thanks.

edit : exact match, non geo domains.
 
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Search volume only really matters for GEOs and exact match domains.

For brandables it doesn't matter at all.
 
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beside volume (I would look for 30k+) CPC, mainstream alternatives, product prospects, margins and so much more comes into play than just gross traffic when evaluating.
 
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Thank you, and are there some estimates if the sector is worth around 2B and there are 12k exact searches per month for a 2kw .com ?

another question for a 1 kw in .xyz with 200k exact searches / month in a saturated market. what will be the value of such name.

PS: estibot valuate both around the same price :)

Thanks.

edit : exact match, non geo domains.
I did some research, I think the number Estibot is giving out is probably what your midlevel result in a sale would be. A energy or utility business would not be surprised to to see you get 50k.
 
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That depends upon a lot of factors like whether it is brandable or not if there are zero searches. Might be a new technology or just something smart that nobody else thought about.

Some buyers want new brandable names. Just sold a brandable for 5K that was dropped before and it's not a real word (no traffic as yet) so they are going to have to get their marketing guys to work.
Curious to learn more: (1) What's your sense of what made them spend $5k for no traffic when they could hand-reg it another with their creativity? What swung the deal? (2) Also what is your definition of a great brandable name? If you looked at a name and said "that's a great brandable name" what elements would it have for you to say Great? Your thoughts?
 
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If you are going to do outbound on Geo's (NewYorkFlorist.com etc etc) it would be nice to have a decent monthly search volume to share with potential clients - for this I would personally look for 500+ monthly searches. Other people might have a different figure in mind for this niche........
re: NewYorkFlorist.com: Where does one find what the monthly searches are for it? Do you google an exact search quoting: "NewYorkFlorist.com" OR "NewYorkFlorist" OR "New York Florist" OR something else? Hoping to get unconfused... I'd like clarity. thank you...
 
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Curious to learn more: (1) What's your sense of what made them spend $5k for no traffic when they could hand-reg it another with their creativity? What swung the deal? (2) Also what is your definition of a great brandable name? If you looked at a name and said "that's a great brandable name" what elements would it have for you to say Great? Your thoughts?
1. Nothing swung the deal. It was bought at the price I set by an unknown buyer. Automated purchase. No website yet.
2. This name had to do with vitality so a generic sounding positive word that suited the new owner's requirements. I guess they wanted a fresh sounding name. It appealed to me because of the wise range of uses within beauty, cosmetics, canna, healthcare etc which meant a wider market to sell it.
 
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re: NewYorkFlorist.com: Where does one find what the monthly searches are for it? Do you google an exact search quoting: "NewYorkFlorist.com" OR "NewYorkFlorist" OR "New York Florist" OR something else? Hoping to get unconfused... I'd like clarity. thank you...
I have many domain names that have millions of monthly searches. I am developing most of them right now.
 
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I have many domain names that have millions of monthly searches. I am developing most of them right now.

Thanks sharing, may I pm you ?
 
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Imho only when targeting a keyword does search volume matter. Brandables it's not a factor. I would not buy anything with less than a 1000 monthly searches if targeting a keyword.
For me that number is 45,000
 
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For me that number is 45,000
some of this is over my head as a new domainer... HOW (where) can I put in a domain name and see monthly searches? Please explain in elementary terms.
 
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another question for a 1 kw in .xyz with 200k exact searches / month in a saturated market. what will be the value of such name.

Heres a picture

An exact match .xyz domain wt 300k search/month & .05 cpc

I get about 800k-1M visits/ month but i can hardly make money with ads(if i put up some)

Search vol is important when u want to develope a site , and u really need a good content to rank

Selling an emd domain based on its its search vol is kinda ... ??? Idk what to call it

If u have an emd, thats not a guarantee you'll get massive traffic , u might screw it up

Too many factors to look up
 
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