discuss How are you appraising word1word2 new gTLD names with high monthly search volumes?

Brands.International · Aug 22, 2019

How are you appraising word1word2 new gTLD names with high monthly search volumes?

Background: recently a fellow domainer submitted name, something like airtickets.cheap (I am using my domain name as an example, as I do not have their permission to use their name here, but it is very very similar) to the new gTLD appraisal thread, which I am runnnig in Domain Appraisal section. Normally I think I have pretty clear ideas, but in this particular name I am not sure...is it 5k name or is it 100k name?

The reason for this uncertainty is following: in Google Words Planner, the string "cheap airtickets" has huge monthly search volume, which is in 1M - 10M range.
That means that there is at least 1M of searches MONTHLY. Afaik if that would be 1 worder, the name would get lower hundreds, maybe thousands of visitors monthly (this very much vary, but usually there is a direct correlation, at least in names I am testing in my portfolio). But what about 2 worders, like example above? Will they get traffic as well, will it be valuable traffic and will it be valuable for end users, if such site is developed? What about reversed order?

I am testing this and very similar names at the moment, but I registered them only recently, so will know answer in few months - and even then it will not be an answer about the part of the question reg. development, it will only answer the part about traffic to undeveloped domain name which is parked.

In general, huge traffic can be very good in justifying the price of the domain name, particularly when connected with good parameters of EPC and RPM.

So what do you think about names like above, how would you appraise it, and why? Thanks

Donnyd · Aug 25, 2019

lolwarrior said:
Thanks for sharing, I will definitely check points 1 and 3, this sounds interesting!

As per your point 2, I would disagree - it is not true. Afaik some new gTLDs are getting thousands of visits per month.

How can I know that? Not going to promote any names here, but for example at Dan.com, there are listed some excellent new gTLDs, where option to "show traffic" is enabled on them. Just check few killer new gTLD names there, and you will see it instantly yourself
Tip: check for example top valuable keywords for .news or .chat extension, it takes literally few seconds to verify my claim.

Btw I admitt, that how do that traffic comes in (whether it is exchange on "pause button" with "dot button" on mobile phones, or something else), I personally do not know at the moment ... but the traffic is definitely there (thousands of visitors per month for some undeveloped new gTLD names).

Quick thoughts for you on no 2.

It's possible they get traffic and most likely do, but what type of traffic is the question? For example obama.care would probably get some direct type in traffic, but not a ton but obamacare.co would get alot more. Extensions other than .com are not worth going after when it comes to type in traffic. Unless your dealing with say a .co. I mean if you own insurance.co or loans.co etc then yeah its worth it if you can get it cheap enough.

95% do not get the direct type in- AS opposed to link traffic. Link traffic goes away. Godaddy shows amount of traffic but the thing is most all of it is from old links and will go away not worth it. Many people get suckered in buying this stuff esp on GD. Also many people scam and fwd other names to the main domain to make it appear on the platform that its getting more traffic.

lock · Aug 25, 2019

I think it is to soon to be buying 2 word + gltd to be giving good advice. Words like airline go well but not going to try explain logic to it. How do the keywords really stack up and even if you develop them you have to be able to get that traffic not just dream of it.

lock · Aug 25, 2019

briguy said:
Your "Kiss /Live" might be a special exception..

Kiss (the rock band has a big following) and did a few live tours..

Show attachment 127175

Still a great name..
Just my thoughts

Paul Stanley has just rejoined the band in 2019 for another tour.

Brands.International · Aug 25, 2019

Donnyd said:
Quick thoughts for you on no 2.

It's possible they get traffic and most likely do, but what type of traffic is the question? For example obama.care would probably get some direct type in traffic, but not a ton but obamacare.co would get alot more. Extensions other than .com are not worth going after when it comes to type in traffic. Unless your dealing with say a .co. I mean if you own insurance.co or loans.co etc then yeah its worth it if you can get it cheap enough.

95% do not get the direct type in- AS opposed to link traffic. Link traffic goes away. Godaddy shows amount of traffic but the thing is most all of it is from old links and will go away not worth it. Many people get suckered in buying this stuff esp on GD. Also many people scam and fwd other names to the main domain to make it appear on the platform that its getting more traffic.

I see what you are saying, but for a moment, let's put aside .com names, .co names, and link traffic. This is already well documented and understood in last 30 years (some people who search for, let's say sex, simpy put "sex" and add .com, therefore huge traffic each month for this type of domain names. Or, some names were developed, have millions of links, and therefore huge traffic, which will be disappearing as time pass in many cases).

What I am discussing here is huge monthly traffic on new gTLD names - at the moment of writing, some good examples are parked with Dan.com landers (visit for example .news with keywords "breaking" or "fake") - and you will see it for yourself. And if you study this more, you will see dozens of such new gTLD names in various extensions. Note that those domain names were never developed in past, thee are no links, nothing. So this is just to document that some new gTLD 1 worders (with large search volumes, there is direct correlation afaik) are indeed getting thousands of visitors each month. What I am not really sure atm are new gTLD 2 worders, that's why I started this thread, if someone can share some actual experience

BrandEntrance.com · Aug 26, 2019

bmugford said:
The name is virtually worthless IMO. It is an unnatural order and I am sure gets little to no type in traffic.

To me Word.Word are really going to be the ones that have any demand 99% of the time. Even then the demand is minimal vs WordWord.com.

Exceptions to me would be terms that can't really be shorter and are natural. An example would be SanDiego.Homes.

Brad

Do people type in SanDiego.Homes?

BrandEntrance.com · Aug 26, 2019

air tickets cheap
useless without a site. Parking doesn't pay.
Volume: 17 400/mo | CPC: $1.04 | Competition: 0.74

I have
flights-offers com (I'm hacking everywhere, will have booking on here soon. 1 new project/day all getting backlinked to each other)
Volume: 40 500/mo | CPC: $0.38 | Competition: 0.86

...so it's ok.

bmugford · Aug 26, 2019

jamesall said:
Do people type in SanDiego.Homes?

I doubt it, but it is still a good combination. It is the correct order in a high dollar field.

Brad

BrandEntrance.com · Aug 26, 2019

bmugford said:
The name is virtually worthless IMO. It is an unnatural order and I am sure gets little to no type in traffic.

How so? asked I while checking google for flights to Berlin the following week (thinking in swenglish) air tickets... great oh wait a minute better add 'cheap' in there too. 'air tickets cheap' ENTER ... and it became another keyword statistic based upon real entries and not assumptions of people who don't think entirely in English all the time.

'air tickets cheap' - google search box stats for exact term
Volume: 17 400/mo | CPC: $1.04 | Competition: 0.74

'airtickets cheap' - google search box stats for exact term
Volume: 150/mo | CPC: $2.00 | Competition: 0.75

airticketscheap.com would probably be understood to be the 1st. Not sure how google does with airtickets.cheap

'airtickets' - google search box stats for exact term
Volume: 550 000/mo | CPC: $0.69 | Competition: 0.57

The end.

BrandEntrance.com · Aug 26, 2019

briguy said:
Might be a geographical term..my neck of the woods (Northern Ontario, Cannada), we call it "plane ticket"

Speaking of tickets..

Be at less. Great band.

Grego85 · Aug 27, 2019

are we really still talking about type in traffic in 2019?

Seriously, who the hell just types a domain into the browser without knowing if a site exists? (aside from domainers on the hunt?)

I remember reading "The Domain Game" and even back in the day most regarded people that type in like that as less intelligent.. I tend to agree, and that was back then. People that type in now?? I'll just be nice and stop there.

Though, It seems most of the arguments against NGTLDs and pro .com are based off domainers thinking the average person has an IQ of less than 75 (too dumb to recognize a domain that doesnt end in .com), so actually it does make sense why this sort of thing is still valued.

Bob Hawkes · Aug 27, 2019

There are impressive traffic in some of the new gTLDs you mention @lolwarrior such as popular words with .news. To me I don't think that people type in substantially any more with .com or any other extension so I wonder if there is some other explanation or if indeed many were from browsing the domain name instead typing it in for content. Also this is from an impressive DAN portfolio and some domains may drag in looking at others.

Re your primary question, I think for any domain name the key questions are whether the domain name is descriptive, whether the area is important in terms of use, and whether the name is aesthetically strong so it would be positively perceived. Re the first two a multiword domain can be on equal footing or even preferable. It is the last where they may suffer. However re AirTickets or AirlineTickets I view them as strong in that you do need both words. It is not like a two word term like GoodTickets that is much less strong in my view. I think the .cheap extension will be viewed negatively by some, but not others. For me AirlineTickets in .online would be better, but if one wants to stress low cost the case can be made that .cheap or .bargains are more descriptive.

Bob

Brands.International · Aug 27, 2019

Grego85 said:
are we really still talking about type in traffic in 2019?

Seriously, who the hell just types a domain into the browser without knowing if a site exists? (aside from domainers on the hunt?)

I remember reading "The Domain Game" and even back in the day most regarded people that type in like that as less intelligent.. I tend to agree, and that was back then. People that type in now?? I'll just be nice and stop there.

Though, It seems most of the arguments against NGTLDs and pro .com are based off domainers thinking the average person has an IQ of less than 75 (too dumb to recognize a domain that doesnt end in .com), so actually it does make sense why this sort of thing is still valued.

Lol, yes, we are still taking traffic in 2019, because some new gTLD names are actually getting surprisingly high organic traffic, and are they earning money as well! And there is nothing more sweet that nice domain names, which doest not cost you anything as they earn for their renewal fees, or (even better) give you some handy profit each year

Brands.International · Aug 27, 2019

But so far not so much useful information transpired from this thread, still not sure at all how to appraise word1word2 names with large search volume in .cheap .. probably only testing will show more.

ecalc · Aug 27, 2019

lolwarrior said:
...there is nothing more sweet that nice domain names, which doest not cost you anything as they earn for their renewal fees, or (even better) give you some handy profit each year...

Speaking as the laziest man on 2 continents, I couldn’t agree with you more.

lolwarrior said:
But so far not so much useful information transpired from this thread, still not sure at all how to appraise word1word2 names with large search volume in .cheap .. probably only testing will show more.

You received a lot of good input here pointing to a value at or below zero. If you’re waiting for a successful ntld type in traffic operator to endorse 2-word.cheaps or reveal a secret formula you may want to stock up on water and non-perishable food. The only thing that matters and can be believed in the domaining arena is the performance of one’s own portfolio. If you smell opportunity, dip your toe in the water or dive right in, build a portfolio and if it produces, silently expand it. Good luck!

lambo.com · Aug 27, 2019

lolwarrior said:
airtickets.cheap.. I am not sure...is it 5k name or is it 100k name?

Ngtlds are a fantastic contemporary experiment in the greater fool theory.

This domain name is horrible! No value (unless greater fool can be talked into parting with money)

Grego85 · Aug 27, 2019

7.5 years ago "insurancecheap.com" sold for 12.5k. That is the highest sale of any keyword + cheap at the end. So I'd say 12.5k is the absolute ceiling. That is a .com and is one very very good keyword. My guess is any two word .cheap is worth way, way, waaaaay less than that. Underline the way 17 times.

According to Namebio, only 2 names have ever sold for $1000 or more containing two words and then end in cheap. Only two... "businesscheckscheap.com" sold nearly 8 years ago for $1849 "textbooksforcheap.com" sold 8 years ago for $1250. Thats it. It doesn't bode well for this type of name especially because the ngtld equivalent is worth even less for now and the foreseeable future. (I tend to value an exact ngtld equivalent at about 25 - 50% of the .com)

Actually, "aircheap.com" sold for $1400 back in 2012. Though it was via Namejet so probably was an investor purchase, but still doesnt seem too promising. So that kinda tells you right there what even the best case scenario would be for air tickets . cheap. Maybe like $100 - $200 to an investor? Even that would be a poor decision by the buyer, IMO

Brands.International · Aug 27, 2019

Grego85 said:
7.5 years ago "insurancecheap.com" sold for 12.5k. That is the highest sale of any keyword + cheap at the end. So I'd say 12.5k is the absolute ceiling. That is a .com and is one very very good keyword. My guess is any two word .cheap is worth way, way, waaaaay less than that. Underline the way 17 times.

According to Namebio, only 2 names have ever sold for $1000 or more containing two words and then end in cheap. Only two... "businesscheckscheap.com" sold nearly 8 years ago for $1849 "textbooksforcheap.com" sold 8 years ago for $1250. Thats it. It doesn't bode well for this type of name especially because the ngtld equivalent is worth even less for now and the foreseeable future. (I tend to value an exact ngtld equivalent at about 25 - 50% of the .com)

Actually, "aircheap.com" sold for $1400 back in 2012. Though it was via Namejet so probably was an investor purchase, but still doesnt seem too promising. So that kinda tells you right there what even the best case scenario would be for air tickets . cheap. Maybe like $100 - $200 to an investor? Even that would be a poor decision by the buyer, IMO

Those are some nice comparables here, thanks for sharing @Grego85

Brands.International · Aug 27, 2019

ecalc said:
The only thing that matters and can be believed in the domaining arena is the performance of one’s own portfolio

Absolutely true, 100% agreed

topdom · Aug 27, 2019

You visit a domain once, and chrome remembers it and when you type its first letter, some kind of autocomplete types the rest, and you visit the wrong site. This way a site can get tons of traffic. For example I type g, and normally it brings me Google, but if I visited Godaddy recently it may also take me to a Godaddy page even if I type go, autocomplete may bring godaddy instead of google. To fix this, I need to make an effort and manipulate the browser by typing goog ,.. If you have traffic, part of it of may be such useless traffic. But you can also get lucky and earn from such visits everytime.

(sometimes even if I correctly type a site address, chrom* makes its own guess and takes me to a wrong site.)

Chrom* was invented to attack privacy more easily obviously. Firefox is killed by firefox itself just to make the chrom* king, it says a site is not secure, because it has https, but has an unspiable certificate, and you make an exception permanently, and it still doesn't work. But chrm can have some positives, like protecting us from little brothers (but not big ones).

Grego85 · Aug 27, 2019

I'd say all of my NGTLDs average about 4 visits per day. Out of those visits, many end up being repeat visitors.. but why? There is nothing there for them. I think its just bots and crawlers.

Brands.International · Aug 27, 2019

Grego85 said:
I'd say all of my NGTLDs average about 4 visits per day. Out of those visits, many end up being repeat visitors.. but why? There is nothing there for them. I think its just bots and crawlers.

Maybe the future clients, interested in your domain names ?

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