question Why is this domain too expensive?

Lanky · Aug 2, 2019

I found this domain on GoDaddy and I have a question?

Why is this domain too expensive? Because of the keyword?

What make domain name more valuable?

I'm pretty new in domain industry.

Thank you <3

DomainRecap · Aug 6, 2019

ProDomanico said:
Also saw ELiveWell expired out.. No one bid on it. I saw lot of E domain's with E being actively used
Does it really make anysense putting an E in the beginning?

The e- and i- crowd (although it's getting a bit old school these days for startups) always works best with a single-word. You start putting e or i in front of 2 or 3-word domains and it quickly turns into gibberish.

Spex · Aug 6, 2019

LiveWell can be used for some many things. Like others have said, for beauty to marketing or for dieting, food, drink, lifestyle, health, etc...

BeautyMarket on the other hand is pretty specific. You can use it to sell beauty products and that's about it. If the beauty product idea doesn't work, you can't easily pivot to another industry or products

DomainRecap · Aug 6, 2019

Plus, when you hear them...

LiveWell - "Sure, I'd love to live well"

BeautyMarket - "Ugh, what do you want to sell me now?"

A potential beauty-corollary to LiveWell would be something like InnerBeauty, as it has a positive connotation and can be used for a wider range of products and services.

NameBuyer.com · Aug 6, 2019

As a domain investor you really need to become a marketing expert as well and that will likely take several years of looking at domains and sales.

BeautyMarket.com - Domain that can sell in the $xx,xxx range. Good Brandable, but has a generic feel making it less appropriate for high-end buyers.

LiveWell.com - Domain that can sell in the $x,xxx,xxx range. Excellent Brandable, call-to-action, and used in wellness, health, finance, travel, nearly any high-end market.

The best thing to do, once you have the experience, is to put yourself in the Buyer's point-of-view. If you had a company that was going to make several million dollars a year from a particular service or product, what would the domain be worth to you? You have to be realistic and also compare it to similar domains that are available. For example, when I bought GreatBrand//com, comparable domains were $40,000-$50,000, so I had an idea of what a good deal was. So knowing that, you can't go and put TheGreatBrand.com up for sale and expect to sell it for $50k, because based on other domain availability, it isn't going to happen.

I found an extremely interesting video on valuation that really every domain investor should watch. The video is on Logo Design, and the focus is on the fees that designers charge and how they vary tremendously. At the low end, designers are charging $500. At the high end, $30,000+ to over $1 million. Very interesting and the concepts directly apply to domains and domain buyers as well.

I recommend watching the whole video, but if you leave early, make sure you watch the last 20 seconds starting at 36:02.

YourBestTrader · Aug 6, 2019

A simple check to test for popularity, competition, commercial intent using the Rosener formula shows:

Beauty Market = $7,700 valuation
Live Well = $30,000 valuation

Obviously, these formulas can't produce exact results, but they are great ways to predict how different domains might sell in relation to each other.

For a more accurate valuation you'd need to look at around 100 data points, but who has time for that...

Most of the big boys only use 3 to 5 data points and their intuition from years in the industry.

My own prefered method is looking at comparables, and the Rosener valuation, and then using those two figures as a good starting point.

Everyone has their own methods and there is no right or wrong... at the end of the day... just like in the Real Estate industry... the market will tell you what it is willing to pay.

ProDomanico · Aug 7, 2019

NameBuyer.com said:
As a domain investor you really need to become a marketing expert as well and that will likely take several years of looking at domains and sales.

BeautyMarket.com - Domain that can sell in the $xx,xxx range. Good Brandable, but has a generic feel making it less appropriate for high-end buyers.

LiveWell.com - Domain that can sell in the $x,xxx,xxx range. Excellent Brandable, call-to-action, and used in wellness, health, finance, travel, nearly any high-end market.

The best thing to do, once you have the experience, is to put yourself in the Buyer's point-of-view. If you had a company that was going to make several million dollars a year from a particular service or product, what would the domain be worth to you? You have to be realistic and also compare it to similar domains that are available. For example, when I bought GreatBrand//com, comparable domains were $40,000-$50,000, so I had an idea of what a good deal was. So knowing that, you can't go and put TheGreatBrand.com up for sale and expect to sell it for $50k, because based on other domain availability, it isn't going to happen.

I found an extremely interesting video on valuation that really every domain investor should watch. The video is on Logo Design, and the focus is on the fees that designers charge and how they vary tremendously. At the low end, designers are charging $500. At the high end, $30,000+ to over $1 million. Very interesting and the concepts directly apply to domains and domain buyers as well.

I recommend watching the whole video, but if you leave early, make sure you watch the last 20 seconds starting at 36:02.

Expert advise here.. very appreciated..

poweredbyme · Aug 7, 2019

Age factor.
It's 18 years old.
Time adds more value to good domains.
10 years ago you could likely buy it for half of that price.

jamesau · Aug 7, 2019

Big fan of this domain. Wellness is a massive growth area right now. See: every 'vegan' keyword domain coming up on GoDaddy.

It was actually owned by GoDaddy before as it was part of a bulk portfolio they bought. They may have been the sellers at the $20K price point listed in sale history. Or more likely it was their bulk buy price and when they sold to the most recent owner it was kept private.

The most recent owner went bankrupt which explains how GoDaddy got a second scoop selling this on the drop. Amazing the administrators weren't able to renew this as it could have sold for more I think.

DomainRecap · Aug 7, 2019

James Rayers said:
Amazing the administrators weren't able to renew this as it could have sold for more I think.

Like most people, they probably didn't have a clue on the investment/resale value of this digital asset.

steven55 · Aug 7, 2019

But one important point:

On GoDaddy, mostly expired auctions get a lot of bids , attention and price..

One imp. reason ofcourse is age and backlinks.
But we are just talking about the value of the name here..

If you try to sell this domain as a owner even with featured listing on GoDaddy, it won't be that easy with this kind of price .

Has anybody observed this ?

Spex · Aug 7, 2019

@steven55 It's the by-product of being in an auction situation. Auctions create urgency because there is at least one other person involved. When you pitch to an end-user or use a featured listing (or juts a regular listing), the end-user doesn't see any competition so they are less likely to act.

MrConor · Aug 7, 2019

It's a great brand name for a health & fitness site, along with its 18 years. Can see the final offer, easily being around $20K!

MadAboutDomains · Aug 7, 2019

It's a nice name

KTC · Aug 7, 2019

Good name, but I would say the reason why this website probably gained such traction of GD auctions is that it was the name of a financial company that focused on mortgages based out of my city in Richmond, VA that just abruptly shut down over the past couple of months.

Check it out on Wayback Machine and Wikipedia.

Igor Mironyuk · Aug 7, 2019

Bob Hawkes said:
I think that the two factors of the positive feel of the domain name (and 100% memorable and radio test correct) and the broad number of ways it could be used (over 3 billion Google results on term) contribute to the fact that it is being sought by multiple people willing to pay a good price for it.

It is not in NameBio, but according to GD GV the exact name sold for $20,000 previously. The .net version of it does have a sale in NB at $1400. Sold for a good amount in .in as well, all good signs of worth. According to Dofo it is taken in 113 different TLDs, meaning many potential upgrade possibilities if you were the owner and shopping it around.

Bob

PS Not sure if it will let OP edit title of thread, but rather than saying why is this domain too expensive more appropriate to say why is this domain so expensive

"The .net version of it does have a sale in NB at $1400." - What is NB?

KTC · Aug 7, 2019

Igor Mironyuk said:
"The .net version of it does have a sale in NB at $1400." - What is NB?

NameBio is what Bob is referring to.

You can use that and dnpric.es to look up public transactions.

steven55 · Aug 8, 2019

@Spex.
But this happens only with expired auctions.
If you try to run auction for your own domain on GoDaddy, it won't be easy to get such good bids.
Even if it is a domain as good as we are discussing.
That's my point.

getakash1 · Aug 21, 2019

domain name makes sense and it is easily understood from its name that it is related to heath and wellness.

question Why is this domain too expensive?

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