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sales Test.Center New Extension Domain Sells for $195,000 at Auction (Update: Purchase Not Completed)

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The NameBio database this morning shows the sale of the new extension domain name test.center for $195,000 through a Sedo auction. This is the second highest-value new extension sale so far in 2019, with free.games having sold in May 2019 for $335,000 remaining in first place. This is the highest-value sale ever in the .center extension. Previously TV.center that sold for $15,000 in 2016 held the record for .center extension sales.

The test.center sale is currently the eighth highest new extension domain sale of all time in the NameBio database. The top 10 new extension domain sales have all occurred in the last two and a half years. When all extensions are considered, this sale currently ranks in position twenty for 2019 NameBio listed domain sales. The current top 20 list for 2019 includes one .org, one co.au, two new extensions, and 16 .com domains.

Update on Jul 29, 2019: The transfer of test.center was cancelled; this sale did not complete.

The official creation date for test.center is Sept 16, 2018, although the domain name was first registered on July 1, 2015. The domain name was listed on various sales and parking pages from 2015-2018 under control of a registrant from the Netherlands.

The domain test.center currently redirects to a welcome eAssessment page for Euphony HR, the apparent buyer. Euphony HR, based in India, operates currently on the website EuphonyHR.com and have been in operation since 2004. Euphony HR provide 120 personality, skills and aptitude tests to companies from around the world. Their corporate mission statement is “Our mission is to develop and deliver best Employment Assessment & HR Optimization Solutions to organizations worldwide.” As well as their testing services, Euphony HR offer a suite of HR management tools.

It would appear that Euphony HR have been in control of the domain name for at least a few months according to the Internet Archive Wayback Machine. The archive shows a February, 2019 record associated with Euphony HR. In 2018 and earlier the archive records show the domain name for sale and with various parking services.

The domain test.center had been listed for sale at $500,000. The Estibot valuation of the domain name is $200,000 USD, which is similar to the price paid in the recent sale and may have been adjusted due to the recent sale.

The exact term has about 5 million monthly searches with a cost per click of just over $1 according to data provided by NameBio.

The similarly strong domain name testing.center was already in use at the time of the sale and redirects to Zoomorphix Systems, a company that offers expertise in testing item creation, exam banks, etc. The well-known ExamStudio is one of their products. It was registered a few days before test.center in 2015.

I will provide additional information on the sale as it becomes available. If you have additional details on the sale, please share them in the comments.

How significant do you regard this sale for new extension domain investors in general?


Update on Jul 25, 2019: Sedo indicated in the comments that the sale transfer has not completed yet. Therefore, this is a tentative sale at this point, despite it being in the NameBio database.

Update on Jul 26, 2019: The sale has been removed from NameBio's database until the transaction is complete.

Update on Jul 29, 2019: The transfer of test.center was cancelled; this sale did not complete.



Hat tip to domainIQ (Ivan Rasskazov). I used the powerful Whois history tool in domainIQ for researching the history of this domain name. Also thanks to those associated with the Internet Archive Wayback Machine that I used to research website records, and to NameBio (Michael Sumner) that alerted me to this sale and that I used to find comparable sales records.
 

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The views expressed on this page by users and staff are their own, not those of NamePros.
It is true it was bought as a set of 3 domain names, but my understanding is this sale was for the single domain name. Certainly NameBio and DNJournal do not report sales of packages. This case was much like buying a portfolio of a few great names and selling them individually later.

Agreed, and that's what I said too, I'm just stating that it's not like he hand-registered it or anything.

This was more like a 5-figure investment, whereby he bought (at premium prices) a set of .games domains, and after actively marketing them, did sell free.games, which I still think is the crown jewel of that set.
 
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Really testcenter.com esitbot values at 1200.00 and test.center is 200k. That is because it is a reported so called sale was at 200k What is this amateur hour! ????

Exactly. What a joke. Who in the world even cares about these ludacris evaluation sites.
 
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Really testcenter.com esitbot values at 1200.00 and test.center is 200k. That is because it is a reported so called sale was at 200k What is this amateur hour! ????

GoDaddy Domain Appraisal

test.center: $4,019
testcenter.com: $11,989
 
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Who cares?

I'm guessing "Not You"?

Just trying to show that GoDaddy is a bit more in line with reality, no matter the "whale sale" that .center just pulled off.
 
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I'm guessing "Not You"?

Just trying to show that GoDaddy is a bit more in line with reality, no matter the "whale sale" that .center just pulled off.

Reality, and what is that? The only ones who care about automatic appraisals are certain investors, uneducated business owners and very novice people in the domaining world.
 
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Reality, and what is that? The only ones who care about automatic appraisals are certain investors, uneducated business owners and very novice people in the domaining world.

Wow, thanks for the tips, you are a veritable font of information.
 
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I had seen this on Sedo marketplace auctions lying there with just 1 bid of $195000.
I think this was a 'make offer' receiving that bid converted to auction..
 
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Thanks for sharing @Bob Hawkes , please update once the sale is confirmed.
 
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"Ain't over 'til the funds have been released..."
 
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Sorry, this is my fault. An extremely small percentage of the Sedo sales we track are from watching their auctions, and those aren't verified. Otherwise all of the Sedo data comes from their RSS feed or their weekly reports, and those only consist of completed sales $2k+ where nobody paid Sedo for privacy.

When I saw this one I got distracted and forgot to check if it came from the RSS feed or the auction tracking, and it didn't really seem likely to be an auction anyway given the price. But it turns out this was an auction with one bid, maybe an offer came in and the seller decided to push it to auction instead of counter/accept.

Had I not dropped the ball on this one I would have deleted it right away, and waited for it to show up in the RSS feed or the weekly report (assuming it completes and neither party pays Sedo for privacy). I went ahead and removed it now, and also updated yesterday's Daily Market Report.
 
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That's a huge one. But only the registries can sell at such price or any good price at all. That's what is totally wrong with the new extensions. Still a "no go area" for me and any wise domain investor

Far from truth, oh yea I speak from experience ;)
 
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Thanks for the report @Bob Hawkes.

I actually hate domains with the word Center .. usually because they actually seem like amazing domains .. but the alternate center/centre spellings is a nightmare. English is my mother tongue .. but I'm still not sure sometimes if it's just the regular British/American difference, or if there are other subtleties (because I see the centre version used in American context at a higher ratio than most other "British" spelling words).

Note .. there currently doesn't appear to be a .centre tld .. so that somewhat helps the value of this domain.

Might wanna see how long it took .com six figure sales to happen, and then compare that to GTLDs - quite amazing stuff going on
 
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This is an erroneous purchase.
 
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Please note that the sale is not confirmedh and NameBio have now removed it from the database (see Michael's post). The article has been updated to reflect this.

Sorry for my role in spreading confusion.

Bob
 
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Tbh any nTLD sale is rare. I don't even believe the registry reported sales.

If someone wants to offer me 6-figures for Blockchain.link though... go ahead. :)

Six figure sales are still rare based on what I see for nTLDs, but it is encouraging to see them. The industry would benefit if there was more supply that could be transacted, because it would lower the cost of entering the industry. Not everyone can focus on premium .com acquisitions. More transactions would also mean more data, and more capital attracted from outside.
 
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It is true it was bought as a set of 3 domain names, but my understanding is this sale was for the single domain name. Certainly NameBio and DNJournal do not report sales of packages. This case was much like buying a portfolio of a few great names and selling them individually later.
Bob
This is very good news for me. Thank you, Bob. I want to clarify that not all the good domains are holding by the registries like you said, As a general domain investor(not registry) I got show center and network center domain names which are listing in dan, I got those because I actually looking for domains every day when I have free time, I just can't stop this because I love it when I expect to find some good words and don't wanna miss any of them. Also, I wanna say for realistic there are 2000+ plus domain extensions nowadays we don't need to always focus on .com, I believe in the future people will get used to using different domain suffixes if the string looks fine, they did dilute .com's king position, we need to focus on something undervalue and that's working in every investment fields.
From various data surveys, I think my .center domains are better than the test center, what do you think? I am welcome to open discussion.
 
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GoDaddy Domain Appraisal

test.center: $4,019
testcenter.com: $11,989
Because GoDaddy's appraisal is analyzing by bot not human, Bot doesn't have a feeling, it doesn't know to spend huge money to buy a domain sometimes can make a company image looks stronger, to show off their financial power, lol.
 
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Really testcenter.com esitbot values at 1200.00 and test.center is 200k. That is because it is a reported so called sale was at 200k What is this amateur hour! ????
Because .center is a very strong word and there are only a few good keywords combinations that fit .center extension, that means the whole value of .center is focus on those few word's combinations. such as phenomena that probably will not happen to .ninja extension (ninja is not stronger than the center), but who knows.
 
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The thing is if you start a company, which one will you chose below:
1. test.center
2. center.test <---this extension is really existing, but not for regular people.
3. testcenter.com

Aboves can't beat test.com for sure.
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How about these below:
1. networkcenter.com
2. netcenter.com
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3. network.net
4. net.net
5. networkcenter.net
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6. network.center
7. center.network
8. net.center
9. network.network

Aboves can't beat network.com for sure.

I owned the #6, the only good things about .com and .net is that it is more legitimate, the Facebook now only open for those TLDs for applying as an email account, otherwise I thought the network.center would have a chance to be the one of the best domain address of this competition.
 
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The thing is if you start a company, which one will you chose below:
1. test.center
2. center.test <---this extension is really existing, but not for regular people.
3. testcenter.com

Aboves can't beat test.com for sure.
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How about these below:
1. networkcenter.com
2. netcenter.com
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3. network.net
4. net.net
5. networkcenter.net
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6. network.center
7. center.network
8. net.center
9. network.network

Aboves can't beat network.com for sure.

I owned the #6, the only good things about .com and .net is that it is more legitimate, the Facebook now only open for those TLDs for applying as an email account, otherwise I thought the network.center would have a chance to be the one of the best domain address of this competition.

I start a company with Plus.Center
 
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It definitely seems like a pretty big overpay. I must admit this has me a little excited because I own some pretty nice .center names. The really good ngtld names can have solid value.
 
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Tbh any nTLD sale is rare. I don't even believe the registry reported sales.

If someone wants to offer me 6-figures for Blockchain.link though... go ahead. :)

Get off the couch and go do your homework, learn the industry, find out what your name is good for, and who to approach, write a clear and concise but short email to the top dogs ! Make it happen

Any GTLDs that are double keywords even though the subject “Blockchain” is one word, must be made carefully and the combination has to make sense, what’s the domain good for / can you build a brand off that name, can you use it as an EMD for search engine optimization usage ...

Next you need to understand that any and all domains are rare sales ... if it wasn’t rare then everybody would be doing it, to take an asset and profit 100% - 1000% is a rare thing.
 
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