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domain Domain Appraisal Request - wweroster.com

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demhab

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Hi,

I wanted to ask as to how much a domain would approximately go for if the keyword in the domain has a monthly volume of 27000 in the United States and 49000 approx globally.

The domain is wweroster.com

Thanks in advance!
 
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The more keyword search volume the better but due diligence doesn’t stop there. Keywords based on famous brand names can be more trouble than they're worth. In your example the searches relate to the world famous public company World Wrestling Entertainment. Let’s assume that the domain registrant/developer plans to focus on wrestling since the name is junk in any other realm. The registrant/developer is now faced with WWE policy:
WWE, Inc.’s trademarks and service marks, including not only its world famous WWE ... are protected by state, federal, and international trademark laws. Any person who uses our marks for commercial or non-commercial purposes without our permission on goods or services in such a way that it dilutes the distinctive quality of our marks or that creates the likelihood of confusion with our marks is liable for trademark infringement. Liability for copyright or trademark infringement involves the potential for significant civil damages, including in particular cases, statutory damages, liability for up to three times actual damages, and attorneys fees.
source: WWE

Maybe keeping WWE happy is easy but it's a hoop to jump through that could be avoided by choosing a different name. One thing is certain, WWE is not bashful about filing and winning UDRP complaints.
source: udrpsearch

If you must own a WWE name you may be able to hand reg one with higher keyword search volume. I don’t recommend paying a premium for one that was created by someone else less than 24 hours ago. Good luck!
 
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Thank you for your response. I'm just currently looking to get more knowledge on the subject so your response was very helpful.
 
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By the way, I just bought it last night for 10$ and just thought it's an interesting domain and wanted to know more about how domains work.
 
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