Comparisons of various landing pages YOUR OWN Afternic Sedo Efty Uniregistry Epik UNDeveloped (DAN)

xynames · Jul 13, 2019

Perhaps if members could post a screenshot of the various landing pages we could critique them more intelligently. YOUR OWN. Afternic. Sedo. Efty. Uniregistry. Epik. UNDeveloped (DAN). etc.

But let's keep in mind that WHERE you host your landing page has absolutely no effect on landing traffic. None.

I will tell you that a landing page with an immediate buy it now might not work as well for my domains and might even turn some inquirers off. I am very skillful with negotiation and sales talk and I am more interested in getting the buyer's lead off my landing page than trying to herd him into clicking Buy it Now instantly. After all, I'm not selling a twenty dollar item where it is important to convert the landing into an immediate sale, indeed for me, hoping that the person landing on my domain will pay immediately what I want is imprudent, even counterproductive. For some domains it might be best to list the asking price right off the bat, for others, it might not.

The same goes for my real world legal services, whether for face to face clients or internet ones. My first words are not, Give me $$$, they are, what's the problem? The more I engage the potential client the more invested he feels in the process and the more likely that he'll feel like I'm the one he wants to give his money to by the end of the discussion.

How do other landing pages work? Are they geared towards getting the buyer's info for a broker to call him up or email, or towards having him pay immediately?

The top half (darker blue) is what is seen immediately upon landing. The bottom half usually must scroll a bit to see, depending on your screen size and browser.

xynames · Jul 17, 2019

Okay I looked at domainmarket and I ran a keyword for a domain of my own that I sold last year for high five figures. The "alternatives" at domainmarket were garbage and in some cases priced much higher than my domain that I sold, so is the reason you suggest linking to domainmarket is so that potential buyers will find expensive crap over there and then come back and realize that my domains are better and in fact less expensive?

On the other hand with buydomains I am able to tell my buyers that my domain is priced about right and that if they look at buydomain comparables they will find this to be true.

Windoms · Jul 17, 2019

xynames said:
Okay I looked at domainmarket and I ran a keyword for a domain of my own that I sold last year for high five figures. The "alternatives" at domainmarket were garbage and in some cases priced much higher than my domain that I sold, so is the reason you suggest linking to domainmarket so that potential buyers will find expensive crap over there and then come back and realize that my domains are better and in fact less expensive?

On the other hand with buydomains I am able to tell my buyers that my domain is priced about right and that if they look at buydomain comparables they will find this to be true.

Yes domainmarket is much higher prices and has more inventory (it's Mike Mann's).
I didn't suggest anything but you are right about both.
I only suggested domainmarket as I thought it'd make a better first impression on buyer and provide a lot more educational data because of # of domain names, high prices and professional platform.You type a keyword and you get a lot of results from 2.000.000$ to 200$.
Buydomains is much cheaper price range.
I'd link both.

Josytal · Jul 17, 2019

Depending on the domain, I use one of the 6 landing pages:
https://dnhat.com/demo/domains/coarse-co

Below is the first one named: "Template1"

If interested you can see other 5 landers (by clicking "Site Template - Config2", "...3" etc.) on same page.

Comments welcome!

xynames · Jul 19, 2019

Josytal, I think your landing page is a step further in the direction of driving people to buy the domain elsewhere, so comments made above about D Haynes' landing page with the green ovals to click to buy the domain on Sedo Afternic GoDaddy Uniregistry would apply to yours too, x2 because your links are even more prominent. At least you have the Make Offer option right there below.

I dunno my thinking is that I want people who land on my page to buy directly from me, and not have to pay the commission. I present the alternatives as an afterthought, not the main event.

Windoms said:
Yes domainmarket is much higher prices and has more inventory (it's Mike Mann's).
I didn't suggest anything but you are right about both.
I only suggested domainmarket as I thought it'd make a better first impression on buyer and provide a lot more educational data because of # of domain names, high prices and professional platform.You type a keyword and you get a lot of results from 2.000.000$ to 200$.
Buydomains is much cheaper price range.
I'd link both.

I went ahead and linked domainmarket on my landing page too, above buydomains. But these are "afterthoughts" that the average person who lands on my landing page might not even explore.

I tested the theory out, with a certain recalcitrant domain buyer who was stuck at mid to high three figures I sent him over to domainmarket and suggested he search for what domains with his keyword are going for there. He eventually wrote back "I get it" and tripled his offer, and it is close enough to what I wanted so I might just accept.

Such an approach - direct - not afterthought - sending the potential buyer to another seller - could backfire too though.

Josytal · Jul 20, 2019

xynames said:
Josytal, I think your landing page is a step further in the direction of driving people to buy the domain elsewhere, so comments made above about D Haynes' landing page with the green ovals to click to buy the domain on Sedo Afternic GoDaddy Uniregistry would apply to yours too, x2 because your links are even more prominent. At least you have the Make Offer option right there below.

I dunno my thinking is that I want people who land on my page to buy directly from me, and not have to pay the commission. I present the alternatives as an afterthought, not the main event.

Thanks for your candid review. The thinking behind the design of those landing pages is to give as much as possible options to potential buyer.
In fact, there are 4 payment gateways for direct payment : Escrow, PayPal, Stripe, 2Checkout. I can enable/disable them from the Admin panel.

Depending on the domain, from that single landing page I can also optionally link to 22 external marketplaces : GoDaddy, Sedo, Undeveloped, Uniregistry, BrandBucket, BrandPa, SquadHelp etc.
where a potential buyer can complete the deal. Sometimes it works, sometimes it doesn't.

No matter how you do it, some potential buyers just won't fill the form on the landing page. In fact, many still contact me by email and phone indicated on the page.
In e-commerce problem of abandoned carts is a serious one.

kam · Jul 27, 2019

Exposure is everything. The main reason your domains don't sell just because you don't get enough traffic and exposure. Therefore, it make no sense to drive your potential client left your landing page and go into another marketplace.

Kam

Josytal · Jul 27, 2019

There are many reasons why you might want to optionally forward buyers to a third-party platform to complete the sales : level of trust enjoyed by established marketplace(s), low sales commission, payment security, lack of technical know-how in transferring domains to buyers, you don't want to go through the rigors of domain escrow services, international payment processors don't operate in your country, etc.

Again, you are not directing buyers to just anywhere on the external marketplace. You're directing them to a specific page - your domain BIN/Make Offer page on the third-party marketplace. You can click on on any of the buttons and see what I'm saying.

In any event, you should stick with what works best for you. That's the essence of A/B testing.

kam · Jul 29, 2019

Josytal said:
There are many reasons why you might want to optionally forward buyers to a third-party platform to complete the sales : level of trust enjoyed by established marketplace(s), low sales commission, payment security, lack of technical know-how in transferring domains to buyers, you don't want to go through the rigors of domain escrow services, international payment processors don't operate in your country, etc.

Again, you are not directing buyers to just anywhere on the external marketplace. You're directing them to a specific page - your domain BIN/Make Offer page on the third-party marketplace. You can click on on any of the buttons and see what I'm saying.

In any event, you should stick with what works best for you. That's the essence of A/B testing.

You can get the potential buyer's email address if he made an offer using escrow.com. But you will never have his e-mail when the offer is made through Sedo.

By the way, I was parking all my domains to Sedo directly In the past. It was doing really well during 2006 -2015. But it's totally another story since Sedo start to manipulate the search results a few years ago.

Let's say the potential buyer visit my domain cats.in and get into sedo. He want to see more cats domains before placing a bid, So he search cats at sedo. And you know what?! The buyer no longer able to find my domain anymore after searching cats. The only way the buyer can see my domain again is to search the domain with extension. The buyers can't find my domain if they just search cats.

Think about the above scenario. You drive your potential buyers to sedo and make the buyers unable to find your domain again. Are you sure you want to do this ?! If you're lucky enough and end up come with a sales, Sedo took away 15% -20% as comission. But in most of the case, you just drive traffic to sedo and let the potential buyers forget your domain. I have asked SEDO a couple of time to fix it but they just don't care and never response.

Due to this reason, I rebuild my portfolio site in last year and mainly working with escrow.com. You can verify what I said by doing your own search at Sedo.

Mister Funsky · Dec 7, 2019

Just wanted to get this thread back into the spotlight to see if any of the original posters (or new ones) have new data to share.

I agree with the absurdity of having a landing page that allows visitors to search for other names that may not be mine...not unless they (the parking/selling site) are willing to forgo any commissions charged to me if a sale is made thru one of my names bringing them traffic (or at least give me a discount when one of my names is sold).

Chris Hydrick · Dec 14, 2019

Epik landing page example

Ostrados · Dec 14, 2019

Using Dan landing with option "redirection to internal Dan marketplace" enabled, to make chat button appears.. this gives trust feeling to the buyer and he can make direct chat with Dan staff to ask about anything (buying process, payment options ... etc).

I am satisfied with this and I dont think I can make a landing page better than that.

Comparisons of various landing pages YOUR OWN Afternic Sedo Efty Uniregistry Epik UNDeveloped (DAN)

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