- Impact
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Shopify just posted a really interesting podcast regarding the acquisition of headphones.com and how it helped a company create a brand from day one. They also posted a full transcript which is a bit quicker to digest.
I find it particularly interesting that the domain pretty much made the business. They were unable to get manufactures and suppliers to deal with them until they purchased a super premium name. After the purchase, all they had to do is mention the name, and it was a done deal. This is certainly a good case study illustrating the value of a domain name.
Direct link to podcast and transcript:
https://www.shopify.com/blog/headphones-domain
I find it particularly interesting that the domain pretty much made the business. They were unable to get manufactures and suppliers to deal with them until they purchased a super premium name. After the purchase, all they had to do is mention the name, and it was a done deal. This is certainly a good case study illustrating the value of a domain name.
Direct link to podcast and transcript:
https://www.shopify.com/blog/headphones-domain
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