Two Year review Afternic DomainAgents Sedo DynaDot Flippa Uniregistry UNDeveloped (DAN) marketplace

xynames · Jun 18, 2019

Since November 2017, I have listed my domains, all of them, approximately 1500, at UNDeveloped. During this same period of time I have listed all of my same domains at Afternic DomainAgents Sedo DynaDot Flippa Uniregistry marketplaces.

Coming up on the two year mark, I have sold a LOT of domains via Afternic DomainAgents Sedo, and received MANY price inquiries and MANY offers. I have also received MANY inquiries, MANY offers and some sales at DynaDot. I haven't sold much at Flippa and Uniregistry, but I do occasionally receive offers.

At UNDeveloped, the exact same domains have received during this nearly two year period only one joke of a hundred Euro offer, about a year ago, for a domain worth 150 times more than that.

The data, given that I have listed the EXACT same domains, during the EXACT same time period, in all of these different marketplaces, mean that Afternic DomainAgents Sedo DynaDot have the highest amount of buyers searching looking to buy in their marketplaces.

Below these would be Flippa and Uniregistry where I have received some sales and some offers.

At the very bottom is UNDeveloped marketplace, with zero sales and only one offer.

Based on my data their effectiveness as marketplaces would be more or less in this order, with Afternic at top and UNDeveloped at bottom:

Afternic
DomainAgents / Sedo (Lately Sedo is doing better, before DomainAgents was doing better)
DynaDot (available only if your domains are registered there, as all of mine are)
Flippa
Uniregistry
UNDeveloped

I am careful to set a BIN on a given domain at one marketplace only at a time, to avoid the issue of the domain selling simultaneously at more than one place. Generally, I place this BIN at Afternic, because it has the highest traffic and highest sales throughput. I have very few of my domains set for BIN (very few listed at premium Afternic), because I do this only after receiving an Afternic price inquiry (which getting this inquiry in the first place reflects buyer traffic at Afternic), and then following setting the BIN many of these domains then sell at Afternic anyway, and are no longer listed anywhere.

So the comparison between the various marketplaces is very fair, and on a very even playing field.

As long as they are all free marketplaces, and non-exclusive, I don't see the downside in listing in all of them. (Keep in mind though that you must have your domains registered at DynaDot to be in their marketplace, and all of my domains are registered at DynaDot.) But the results speak for themselves as far as which have more buyer traffic.

I use my own landing pages with my own FormMail.php submission form on them. I receive almost daily inquiries (at a minimum a few weekly) and steady sales via my own landing pages too.

namemarket · Jul 10, 2019

carob said:
Some of this might depend on how visible the landing page is in search results.

Also some views are type-ins, others come from searches at a given marketplace, others come from networks or registrars partnered with a given marketplace. At Sedo the partner traffic goes to the price page, not the landing page, so you can see the difference. At Dan.com if you list a domain and do not park it there, you can see in GA that it had views on the page that make offer takes you to. Stats at Uniregistry don't seem very useful.

That's a very good point carob.

xynames · Jul 10, 2019

carob said:
Not sure you're comparing like with like. You can "import" a lead to Dan.com and use it as pure escrow for 5%, plus VAT to me makes it 6%. Sedo Escrow is 3% but charges another 3% for paying by card or Paypal, and Escrow.com's true escrow service - where they actually hold the domain before customer gets it - adds another 3%, so to me these are broadly similar in price.

This conversation really has nothing to do with the above MARKETPLACE study that establishes that UNDeveloped (DAN) is at the very bottom of the heap as far as any traffic.

Also as far as https landing pages - also not relevant, my landing pages are all https with a free SSL certificate auto installed by my cpanel host. But even if they were not https, the difference SEO-wise between https and http for a parked domain page with no content would be negligible.

But, continuing this sub-topic you brought up:
Well, let's talk real world. Real world, closed deal. Last year I sold a domain for high five figures, with payments spread over two years. I did DM chat directly with Reza from UNDeveloped (DAN) he let me know that the cost would be 5% if I brought the buyer, and they would handle the payment arrangements. It wasn't clear to me if there would be additional fees from DAN for the two years of payments and holding the domain that long, but let's assume that there are none, and it's 5%.

Now, first, let's compare directly. At the high five figure purchase price, escrow.com if the buyer paid in full would have been 0.89% escrow fees. So, comparing 5% (DAN) to 0.89% (escrow.com) is a no brainer.

However, it's true that escrow.com domain holding service charges for each month of holding. So must add this cost to the end. The cost was $25. per month for the 24 months for escrow.com to hold the domain until the final payment. That added another $600. to the end cost.

Anyway, after all is said it done, the deal cost the buyer (buyer paid all fees) 1.69% Now, the difference between 1.69% and 5% on a high five figures sale is a show stopper, AND there is simply no way I could have convinced this buyer to cough up a 5% higher payment for the domain to cover the fees (reimburse me for the fees). But I WAS able to convince the buyer to "pay all fees" when it was only 1.69%

Which is why, in truth, not only was DAN's escrow fee of 5% excessive, but it really would have represented a swing of MINUS -6.69% against me that I would have had to pay.

If you follow my logic, what I am saying is that because escrow.com fees are pretty low, it is pretty easy for me to do deals where I mention "buyer pays all fees" and they just pay it. (As well, with DAN, there is no way to just "push a button" (like at escrow.com) and make buyer pay all fees.) Now, if the costs of the transaction were 9% or even 5% such as at DAN, I'd have a very hard time passing these costs on to the buyer. So really, you gotta figure that the difference between escrow.com's fees whether 3.25% or 0.89% against UNDeveloped (DAN)'s 9% or 5% is the true cost of doing business with them, and this 12.25% to 5.89% swing is significant.

xynames · Jul 10, 2019

carob said:
Some of this might depend on how visible the landing page is in search results.

Also some views are type-ins, others come from searches at a given marketplace, others come from networks or registrars partnered with a given marketplace. At Sedo the partner traffic goes to the price page, not the landing page, so you can see the difference. At Dan.com if you list a domain and do not park it there, you can see in GA that it had views on the page that make offer takes you to. Stats at Uniregistry don't seem very useful.

You're mixing a lot of different things here...Marketplace landing page stats.

Stats - completely irrelevant to traffic. Knowing that someone landed doesn't affect the landing in the first place.

You seem to be saying that someone might search in the marketplace (whether the parking site's direct marketplace or its affiliate) and then go to the domain URL. Huh? What does this have to do with anything. Whether the domain URL is parked within that particular marketplace or in outer space doesn't matter, does it?

If you are saying that there is some benefit to being listed in a marketplace, then list in it.

But whether the domain is parked within that marketplace or not, that someone chose to land on it after finding the name within a marketplace doesn't mean that parking it inside that marketplace versus parking it elsewhere makes a bit of difference.

And if you are saying that after finding a name within a marketplace then clicking on it takes you to the landing page within that marketplace, again, so what? What's the difference between that and if clicking on it takes you to some other form that allows the buyer to buy it.

You're making an illogical a priori argument here my friend. Arguing that because someone lands on a parking page after being directed from a marketplace that this means that parking the domain within the marketplace is why the name received the traffic, when really, all this means is that the marketplace is one that somehow gave the name exposure. And this same marketplace exposure would be received with or without parking the domain name within that marketplace. i.e. the parked page has nothing to do with the marketplace derived traffic.

wizard · Jul 10, 2019

xynames said:
Why would you block Afternic price requests? Many of these have led to sales for me including for mid to high five figures.

Just make sure you have a decent minimum offer in place at Afternic for all domains so that any price request indicates that someone realizes that it is worth a lot more than your minimum.

I have received offers and sold domains via GoDaddy brokers for my domains listed at Afternic.

Paying UNDeveloped (DAN) 9% just to track IP address when your own landing page plus escrow.com will cost just a couple percent all two percent of which you may have the buyer pay easily?

Add Google Analytics to your own landing page then and track all landings for free.

Any examples of your landing pages ?

xynames · Jul 10, 2019

Via my website my username plus dot com.

Blitzpotz · Jul 10, 2019

Thanks for posting your valuable experience. I have some questions:

xynames said:
Generally, I place this BIN at Afternic

Do you use Godaddy appraisal tool for pricing? Any other tool or your own numbers? (Reason for asking: Godaddy staff recommend their tool - not very surprising - which creates not too ambitious let-go prices. Buyers might do the same and compare.)

xynames said:
I haven't sold much at Flippa and Uniregistry, but I do occasionally receive offers.

Do you use Uniregistry brokers when an offer comes in and what is your experience here? (Reason for asking: Their brokers can make the difference in price levels IMO.)

Dosebuy · Jul 10, 2019

xynames said:
You may park your domains wherever that has nothing to do with listing them in the Afternic DomainAgents Sedo DynaDot Flippa Uniregistry UNDeveloped (DAN) marketplaces you may list in all of them they are all non-exclusive marketplaces. (Except that DynaDot marketplace is only for domains registered with them.)

Thanks man. I was just wondering about your opinion if some landing pages are better than others (I know you are using your own, but maybe a quality guess?)

xynames · Jul 10, 2019

Well, as I posted to begin with, Uniregistry marketplace seems to have been going consistently downhill as far as offers and sales over the past few years with reference to my portfolio. Still above UNDeveloped (DAN), but nothing to get excited over.

When an offers comes in via a broker, whether Afternic/GoDaddy or Uniregistry, I do let the broker run with it, as the broker and I discuss the offers coming in and decide on a possible counteroffer. I mean, that's why I'm paying this broker the big bucks so I am not going to micromanage him, although I do sometimes make suggestions such as hey I found these comparables you might want to use them. I might even direct a broker to make an outbound by way of asking, Hey do you think this offer is coming from ____ if not you might want to contact that potential buyer too.

As far as setting prices, yes I do take a look at the GoDaddy appraisal tool.
https://www.namepros.com/threads/ma...-evaluation-quite-wrong.1133293/#post-7205299

topdom · Jul 10, 2019

How can one sell domains to endusers at Dynadot, or Namesilo, or Epik, or Uniregistry, or Namecheap, unless the domain points to their marketplace landing page for that domain. Because noone would search such marketplaces to find domains they might be interested in.
These are domainer oriented resgistrars
, or at least not as big as Godaddy. You can buy domains for 1 figure, and sell for 2 figures. My biggest sale this year happened at one of those above, but this happened when discussing a claim with a company. Normally it wouldn't happen. So list your domain, and then invite people there. Then it may work. But since most of potential buyers may not be found on Google, outbound has limitations. There is a 1 percent chance of sale, even if you own the best possible domain for their company and price is very low. For example if they own keyword-keyword.com and you offer keywordkeyword.com which they dropped accidentally, will they immediately buy it after an outbound mail: probably no, even if price is 100. If they have a professional site under .co.in, will they buy .com, or .in ?:No. They won't even respond.

Some companies go crazy suddenly and try to get a keyword in many extensions and pay 5 figures for 2 figure worth domains.
. Others will stick to ugly version of their cctlds and not show any interest in .com, even if their renewals is 100 usd per year.

I said many times that Afternic listings don't appear at Godaddy. Noone said this is not true. So what is the superiority of Afternic over Sedo except not showing seller's personal data. People say price requests lead to sales. Why doesn't the same thing happen at Sedo. I get a lowball offer. I counter in 4 figures, and wait 1 year, and not get a second counteroffer. The analogy of price request of Afternic at Sedo is lowball offer.

Can this happen at Afternic: I set BIN, and floor. Domain is sold at BIN, but I'm told that it was sold at floor. Then everyone is happy (!). They don't report sales,
and you can't ask buyers how much they paid, because companies never ever respond to any email even if you tell them their wife is cheating or their house is burning.

I don't care much whether commission is 1 percent or 25 percent, because selling for some price is the main problem whether it is 100 or 10000. But if I get 100 for domain which was sold for 10000 I would be very angry.

namemarket · Jul 11, 2019

xynames said:
.....Also as far as https landing pages - also not relevant, my landing pages are all https with a free SSL certificate auto installed by my cpanel host..

not in your case however for the majority of members here it seems to be relevant for others since I am fairly certain most do not have their own hosting with SSL secure landing pages (I believe the majority use misc non-SSL platforms and non-secure parked pages).

xynames · Jul 11, 2019

The difference between SSL and not SSL as far as traffic, for a parked domain, a page with no content, is negligible. But anyway, all my websites including my domain selling website and landing pages are https.

Topdom you've been around NP since 2015, XYNames has been selling domains since 2002, with both of us having been around a while, I am surprised to read things like

topdom said:
How can one sell domains to endusers at Dynadot, or Namesilo, or Epik, or Uniregistry, or Namecheap, unless the domain points to their marketplace landing page for that domain. Because noone would search such marketplaces to find domains they might be interested in.

or

topdom said:
I said many times that Afternic listings don't appear at Godaddy. Noone said this is not true. So what is the superiority of Afternic over Sedo except not showing seller's personal data.

You know neither of those things is true, right? Afternic domains do appear at GoDaddy, I posted as much above you must have missed it, and you can't really think that no endusers scour marketplaces like Afternic DomainAgents Sedo DynaDot Flippa Uniregistry ? I sell to endusers all the time at these marketplaces.

And half of this thread is dispelling the myth that where you stick your landing page has anything to do with its traffic, have you followed any of it?

topdom · Jul 11, 2019

Landing page doesn't affect type-in and link traffic (except repeat traffic). Search engine traffic may be affected based on onsite seo.

My Afternic listings didn't appear on Godaddy. I mean in usual search. Maybe they have a marketplace somewhere not connected to usual domain search, and Afternic domains may be seen there. I will list and test again.

I think Sedo and Afternic do well only because they have many partners, and when someone seach a mls domain at their registrar they see it is available at a premium price. If they do well, this doesn't mean their customers do well at the same time.

AuthorityDomains · Jul 11, 2019

xynames said:
It is not a requirement to park at Afternic to get into their premium network, this has nothing to do with it.

AuthorityDomains it is impossible that you could be getting any more domain traffic parking at UNDeveloped (DAN) versus parking anywhere else including with your own landing pages. Landing traffic is based on the name has absolutely nothing to do with where the URL is parked or hosted. If that is what you are implying, that parking one place versus another will affect traffic: then Please refrain from posting impossibilities in this thread.

If you like the look of the landing page at UNDeveloped and are okay with paying them 9% for a landing page, that is your choice but where a landing page is hosted does not affect traffic whatsoever.

This study in this thread is based on the traffic at the relative MARKETPLACES, based on actual data comparing the exact same domains over the exact same time period.

It would be a waste of time to move domains around parking them at different places to try to see where there is more traffic since it is impossible that parking or hosting a URL at one place versus another would affect landing traffic whatsoever. That would be like thinking that hosting my landing page at say Hostinger versus Hostgator versus GoDaddy or any other host would affect its traffic!

I think you misunderstood my point. I was not referring to traffic by sales.

I agree landing page traffic will be almost identical whether hosting at 1 or the other. My question about where you parked was to understand if say you parked all names at afternic then you will see an increase in sales there rather than at Undeveloped. Additionally parking page may also impact conversion.

As a market place,I'm sure you will get more leads/referrals via Afternic and others, since they have access to list their names across several domain registration sites such as Godaddy, 123-reg, name.com etc. I list my names also at all these sites but park at Undeveloped for the reasons I listed previously.

Even know I list my domains at these, I've had more sales at undeveloped than sedo/aftenic. My stats may vary as majority of my names are UK based.

I think 9% is very little when it saves time and hassle and also may increase conversions of sales since Buyer may feel more protected than using my own landing page. Would you buy a domain for $$$$ off joe blogs domain seller or a platform that looks trustworthy. Yes you can use escrow but some buyers could get put off before this point. Additionally they handle the transaction. These are just a few benefits to using that platform and saves me time to focus on finding my next investments.

I also don't like the landing pages offered at afternic/sedo. This is just my opinion and results from sales I've had over the last 12-18 months (from approx 48 sales)

xynames · Jul 11, 2019

If you Read my first post you’d know that I have my own landing pages. That’s it. Always have.

This study is of Marketplace traffic.

Bob Hawkes · Jul 11, 2019

Thanks for the update. Re the following, do I misunderstand Flippa pricing (I had thought $15/month per domain plus the success fee) or do you have some grandfathered or bulk terms that makes it cost effective to list all your domains at Flippa continuously?

xynames said:
During this same period of time I have listed all of my same domains at Afternic DomainAgents Sedo DynaDot Flippa Uniregistry marketplaces.

thanks,
Bob

xynames · Jul 11, 2019

Flippa doesn't charge me anything. I don't know if this is because my portfolio is large, or because grandfathered.

NickB · Sep 10, 2019

xynames said:
Via my website my username plus dot com.

Do you still own SonicMedia.com? I typed it into Google and it forwarded to Huge Domains - SonicMG.com landing page? https://www.hugedomains.com/domain_profile.cfm?d=sonicmg&e=com

twiki · Dec 10, 2019

xynames said:
If you Read my first post you’d know that I have my own landing pages. That’s it. Always have.

This study is of Marketplace traffic.

Great thread! Few questions, need your advice:

1) Min offer setting: What would a reasonable lowest offer be for domains ranging from 1.5K / 2.5K retail value (most of mine are in that range)? I currently have a general min offer at $200 and believe it is probably wrong. Or, do you use a min as a certain % from a possible retail value?

2) Which contact options do you use in your parking? (email, phone, Skype etc)? And which are most used?

3) Ever used direct chat?

I'm currently using my own custom parking, and I think this might help others as well.

Thanks!

EDIT: I had the same experience as you regarding Afternic and other marketplaces. Almost identical.

xynames · Dec 11, 2019

JudgeMind said:
Dan has too many phony buyers for me

I assume one found me recently. The domain in question is actually worth the five figure offer which I accepted, but the buyer is from Thailand and I doubt it's anything but bogus, especially in that the one buyer who would want it right off the bat is in the US, not Thailand. Miracles may happen on 34th Street, but not today at DAN.

xynames · Dec 11, 2019

twiki said:
Great thread! Few questions, need your advice:

1) Min offer setting: What would a reasonable lowest offer be for domains ranging from 1.5K / 2.5K retail value (most of mine are in that range)? I currently have a general min offer at $200 and believe it is probably wrong. Or, do you use a min as a certain % from a possible retail value?

2) Which contact options do you use in your parking? (email, phone, Skype etc)? And which are most used?

3) Ever used direct chat?

I'm currently using my own custom parking, and I think this might help others as well.

Thanks!

EDIT: I had the same experience as you regarding Afternic and other marketplaces. Almost identical.

As far as minimum offer, if the domain has had an inquiry such as say an Afternic price inqury and I have set the actual price, I then raise the minimum on it to about half of the BIN. The domain then usually sells anyway, which is why I say above that almost all of my domains are listed as Make Offer at Afternic, Sedo, etc. For all other domains (which is almost all of my domains), which have not yet received an inquiry, I just have "Make Offer" and a minimum offer set that is high enough to deter the bottom feeders. I also have minimum offer verbiage on my landing page.

Most serious inquirers do not make an offer at the minimum, rather they ask you what your price is.

No I don't advertise my phone number on my landing page but it is there on all of my WhoIs. This # is a VOIP number that I monitor and that has SPAM screening software running on it. I do not advertise chat, although I will text anyone who wants to communicate via text.

twiki · Dec 11, 2019

xynames said:
As far as minimum offer, if the domain has had an inquiry such as say an Afternic price inqury and I have set the actual price, I then raise the minimum on it to about half of the BIN. The domain then usually sells anyway, which is why I say above that almost all of my domains are listed as Make Offer at Afternic, Sedo, etc. For all other domains (which is almost all of my domains), which have not yet received an inquiry, I just have "Make Offer" and a minimum offer set that is high enough to deter the bottom feeders. I also have minimum offer verbiage on my landing page.

Most serious inquirers do not make an offer at the minimum, rather they ask you what your price is.

No I don't advertise my phone number on my landing page but it is there on all of my WhoIs. This # is a VOIP number that I monitor and that has SPAM screening software running on it. I do not advertise chat, although I will text anyone who wants to communicate via text.

Thanks! Well I use a SIM card that I can ditch anytime in the future, and a call blocker. Hopefully it'll do the job. If not, jettison the card and use another.

The half price minimum makes a great lot of sense. I've been using 33% but had a nagging feeling this isn't the right ratio.

steven55 · Dec 18, 2019

Thanks for such an important analysis!

xynames said:
As far as minimum offer, if the domain has had an inquiry such as say an Afternic price inqury and I have set the actual price, I then raise the minimum on it to about half of the BIN. The domain then usually sells anyway, which is why I say above that almost all of my domains are listed as Make Offer at Afternic, Sedo, etc. For all other domains (which is almost all of my domains), which have not yet received an inquiry, I just have "Make Offer" and a minimum offer set that is high enough to deter the bottom feeders. I also have minimum offer verbiage on my landing page.

You never set a BIN without receiving at least an offer?
But when the listing is without BIN, it is not on the Afternic network for that period, right ?

So, when it is just a "make offer" listing on Afternic, how does it get traffic ?
After putting the BIN, we can understand because the Premium network helps.
Because of this reason, many would put BIN directly for some of their listings without the "make offer" step.

Isn't getting traffic to make offer listings tough, be it Afternic or Sedo because the listings
are not on their respective networks and dependent only on the search at these marketplaces ?

Just trying to understand the "make offer" part..

xynames · Dec 18, 2019

There is no requirement to have a BIN to be on the Afternic regular network, but yes, a BIN is required to be on their premium network. I do not set a BIN until I receive a price request inquiry, but my minimum on all of my domains is decent, not piddlingly low.

Once I set a BIN, yes the domain goes to the premium Afternic network, but it also tends to sell pretty quickly after I set the BIN, probably to the original inquirer.

My domains seem to sell just fine on the regular Afternic network, which come to think of it, speaks miles about how weak the DAN marketplace is, that it can't even compete with the regular Afternic marketplace.

steven55 · Dec 18, 2019

xynames said:
There is no requirement to have a BIN to be on the Afternic regular network, but yes, a BIN is required to be on their premium network. I do not set a BIN until I receive a price request inquiry, but my minimum on all of my domains is decent, not piddlingly low.

Very useful!

Slightly off-topic, do you use any other method to get traffic to these make offers at Afternic ?

xynames · Dec 18, 2019

No, as far as the marketplaces, I just leave it to them. The goods ones like Afternic already get a ton of traffic and after that, it just comes down to having a name that someone wants.

Two Year review Afternic DomainAgents Sedo DynaDot Flippa Uniregistry UNDeveloped (DAN) marketplace

XYNames.comTop Member

Top Member

XYNames.comTop Member

XYNames.comTop Member

Domain WizardTop Member

XYNames.comTop Member

Top Member

Page: Dosebuy.com Twitter: @dosebuyEstablished Member

XYNames.comTop Member

Top Member

Top Member

XYNames.comTop Member

Top Member

Established Member

XYNames.comTop Member

Top Member

XYNames.comTop Member

it's a mysteryTop Member

Top Member

XYNames.comTop Member

XYNames.comTop Member

Top Member

Established Member

XYNames.comTop Member

Established Member

XYNames.comTop Member

Similar threads

We're social

Pinned

Appreciation

Agreement