IT.COM

sales Orion Advisor Solutions Looks to Have Acquired Orion.com

NameSilo
There have been some stellar six, seven, and eight-figure one-word .COM domain sales recently and while some, such as the $30 million Voice.com sale, have been disclosed publicly, there are plenty of deals happening behind the scenes.

One such recent deal looks to be Orion Advisor Solutions' (Orion) acquisition of the premium one-word domain Orion.com. Orion is a subsidiary of NorthStar Financial Services, a financial services firm with over $650 billion worth of assets under management. Orion specifically is the company's portfolio accounting service.

However, based on a recent press release from NorthStar, it looks as though NorthStar will be rebranding as Orion. Perhaps this explains the recent acquisition.

For several years, the Orion.com domain name has been dormant, simply displaying a "coming soon" page. The name looks to have been available for sale publicly via DomainAssets.com, but according to DomainIQ's WHOIS history, the domain recently moved into an "Afternic, LLC - On Behalf of Domain Buyer" account at GoDaddy.

It's not clear whether GoDaddy brokered the sale of Orion.com, or why the buyer's identity is being obscured behind an Afternic (GoDaddy) account name. Assuming this was an outright domain sale, given recent domain sales it'd be unsurprising to see this as a high six-figure, or seven-figure sale.

As of writing, the domain redirects to OrionAdvisor.com, but given NorthStar's rebranding news, it's unlikely that the name will redirect in the long term.

Thanks to James Booth (@BoothDomains) for the tip.
 
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Thanks for the update, James.
 
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Orion.

I have been in love with that name since I could understand its connotation.

Wonderful name.
Thanks for the update, James.
 
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Thanks for sharing, James
 
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Thanks for update, James.
 
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