Using Google adwords to promote a domain

Google adwords is a very expensive way of promoting domain names

Once in a while, I read stories of people using facebook ads to promote a domain. I've never read anything about Adwords (extremeley expensive), and honestly, I've never read something really convincing about using fb ads.

I hope some people here will share their experience in promoting domains proactively.

I used to use facebook ads and G+ community, there're some groups about domain buy & sell. Just join all of them and promo. Especially in G+, you can find many with keyword "hosting & domain". Others are via some webmaster forums and list them as selling domain.

I tried using a Facebook ad once to promote an LLL.com to people interested in domain-related topics, I had some free credits to burn so figured why not. Barely got clicks and didn't result in a sale.

The problem with AdWords is that you'll have to find keywords that your target buyer would likely search, and if it is an expensive vertical you'll end up having to pay a *lot*. For example if it is a hosting-related domain you might end up paying $20 or $30 per click to promote it on related searches.

But that isn't even the main issue, the real problem will be keeping the ads running at all. Because a domain for sale is probably not what most searchers are looking for (hard to say without knowing what you're selling though), the ad will barely get clicked and the CTR and resulting quality score will be terrible. Google will keep making you bid more and more to keep the poor quality ad live and will eventually just shut it down entirely.

I think you're better off just doing outbound email marketing or picking up the phone, rather than trying a roundabout way of getting in front of potential buyers. It would probably even be cheaper to FedEx all potential buyers a shirt with your domain on it saying the domain is for sale than using AdWords

best is list the domain at all marketplaces....and join domain buy and sell groups....and outbound some of your great domains...

you might get cheaper adwords clicks if you have a good landing page.

consider buying a couple of articles to place on the landing page. on-topic for the domain name, of course.

You should use bid matches to filter out unwanted search, for example if selling redshoes.com +red +shoes +domain

This way the CPC is low and you only get clicks from people searching for phrases containing all the keywords such as "buy a domain with red shoes in it"

search volume will be low but that's what you want, the masses aren't looking for a domain

Just an aside: If your parked page contains no content to speak of Google Adsense will not approve or later ban the account.

As you know, Google AdWords are what you buy to pay for ads to be placed elsewhere to direct to your website.

Google Adsense is your account to post ads on your own websites, to collect PPC.

I have a large account with AdWords to PPC direct traffic to a couple of my sites that sell a lot of tangible product. Orders coming in daily. I pay up to 50 cents a click for some keywords but try to keep it down to 6 or 8 cents although over time google keeps raising the rates to be on Page 1. You’ll figure out their game and best way to optimize when you have used it for a while or would need to hire an expert like me to fine tune. Google itself won’t help you unless you are a large account. You may limit your budget to a certain amount per day.

I use organic SEO on most of my sites and have a couple in the top 100000 Alexa for the US - with no PPC at all only SEO expert techniques white and gray hat (no black) that probably very few people in the world know about - never seen these techniques discussed online.

I have a larger account with AdSense that splashes ads over a 100+ websites of mine. On my websites I get paid over a dollar a click so the AdWords customers must be paying more than that.

For my parked domains I use DomainAdvertising
https://www.namepros.com/threads/domainadvertising-com-using-them-for-parking-ppc.1025727/
You may do some SEO tuning via DA.

This is an old thread, but I'll throw in my $0.02 anyway ...

The problem with using Adwords search to advertise domains is the targeting.

• People who have experience building sites know where to look for domains, they aren't going to google it.
• People looking for the domain keyword are a total waste of money - highly unlikely to want a domain. Even if you have an awesome category killer domain, the decision makers probably won't see the ad.
  
• People who already have a site are also unlikely to be looking for a domain - they have one, why get another? Outreach and a personalized pitch would be more effective.
  
• You need to figure out what they're searching for when they're in the decision making process before they put up a site. So possibly keywords like "website for widget industry". or "starting a widget business". Put yourself in their shoes - what else might they be asking?
• If you're doing search, your keywords should match your ad which should match the landing page. Make sure the "promise" in your keyword is visible in the ad and on the landing page so you don't get hit with a poor quality score. Don't shove every domain in one ad group, separate ad groups / ads for different topics. And just say "no" to broad match unless you're going to use it briefly for discovery - be prepared to keep an eye on it and use a lot of negative keywords.
  
• You may have more luck with display ads if you use placement targeting to target them to sites where these people are likely to be - industry related sites, business / entrepreneurial topics ...
• Consider a remarketing campaign, to stay top of mind with people who visit your sales page(s) from any channel. Remarketing is cheap. You won't get a lot of direct clicks, but it reminds people that they visited your site and makes them more likely to return. Tweak your configuration so you don't nag the living s*** out of people for all eternity .

digital marketing to consumers who have already expressed interest in your product. It is beneficial than pitching to someone who is not familiar with the brand. It is sometimes called as retargeting.

When a potential consumer will browse your website, a cookie gets installed in his web browser. This cookie will follow them everywhere on internet as they browse other sites. This web remarketing strategy provides a method to re-target anonymous users and is also called as pixel-based marketing.

To start with this, first, you’ll have to create a list of audience who should be shown the ads, you have to decide upon looking at all visitors of your site or visitors of specific web pages only. Later, create a new campaign and tag your website for remarketing. If you have an app, you can also implement remarketing for your app.

Strive to promote domains and not just a domain.
I don't buy the notion that people who have experience building sites know where to look for domains, they aren't going to google it.
Then why Godaddy, Domain, Namecheap and other registrars spend so much on google and other online ads?
They are not popular enough?
Type in anything "domain" in the search box and watch what comes up.

That being said, to make your ads worth it, you must resolve 4 technical issues.

1. A website with your portfolio of non-mediocre domains.

2. Effective search mechanism with multiple category selection, complex keyword combination search. From my log, visitors oftentimes search for very unpredictable combination of words, e.g. "nice domain for restaurant in colorado" or this: "money making domain name". So your search engine should be able to split the words into parts and search the database recursively.

3. Landing pages with buy now/offer form, visible email address and telephone. From my experience, even if interested, about 40% will not fill the form. They will email you directly or call.

4. On the lander, be sure to have options linking to popular marketplaces - to the exact page, where the particular domain is listed.