debate PPL vs Landing Page

Jay Ha · May 31, 2019

DON'T VOTE YET!!

Could this sad piece of paper + Fast Transfer (aka. Pure Premium Listing, PPL) generate better results than having a sales landing page for each of your domains?

We all monitor the amount of traffic our landing pages get but little to no offers. Maybe we might be better off without them? I mean, a dead homepage that goes nowhere logically implies that the domain name isn't being used therefore there is a big chance it is available. Users visit your domain name but it doesn't resolve. Some of these are potential buyers and not many of them trust the aftermarket sales landing pages, let's get real. Most might even go straight to google and search for "how to create website" and find their way to a registrar, others would just go to GoDaddy. They would search the name there and find that it "is a premium domain priced at $yadayada". That's because you have your domain listed on either Afternic/Sedo (which is better though? But that's another topic). This will give the potential buyer the impression that the domain name sale is kind of guaranteed by the registrar. That it is available since it doesn't resolve. They don't even have to know that you exist (unless they know what is a WHOIS but even this kind of info is getting redacted), removing suspicions of scam and whatnots. The user clicks the buy button and let the registrar fast transfer the domain without your interference and you'll know about the sale only when the money hits the bank (provided it is a BIN listing, obviously).

Does having a sales landing page (whatever provider be it Efty, Undeveloped, your own, etc.) give the potential buyer a negative appeal of the whole process?

Rich · May 31, 2019

I've had buyers pay more for the domain because it was listed at a reputable source like go daddy and it was that easy for fast transfer. I think many sellers have to utilize both premium/fast transfers and their own indexed landing pages to get the most eyeballs for mediocre domains. You could link from landing page to a premium listing option or just provide a link after email inquiry.

korganian · May 31, 2019

I would rather not have to pay Godaddy a 20 percent commission for a sale originating from my own landing page.

I would like to have a link to put on my landing pages that would take the buyer to set up an escrow transaction with Epik because it would be completely secure, fast, hassle free and only cost the greater of 1.5 percent or $75 fee.

Would this be possible Rob?

@Rob Monster

Name Trader · May 31, 2019

I too have had people buy from me via Afteric Fast Transfer, at 25% higher prices (and higher), either immediately, or after prolonged negotiations broke down. I can understand the last part. It's a face issue. Fast Transfer is such an easy choice to make. But that is why it comes with a premium price.

For me. If I'm buying. I don't have this face issue. But I understand, that the transaction is going to require more hands on handling than a Fast Transfer. Which requires a 20% discount from the Fast Transfer price. I'm not often in this position, because I rarely pay end-user pricing.

Jay Ha · Jun 1, 2019

Rich said:
I've had buyers pay more for the domain because it was listed at a reputable source like go daddy and it was that easy for fast transfer. I think many sellers have to utilize both premium/fast transfers and their own indexed landing pages to get the most eyeballs for mediocre domains. You could link from landing page to a premium listing option or just provide a link after email inquiry.

So you price it on your landing page then add a 20% markup and put a link to the GoDaddy listing on your landing page? But do you display a BIN on your landing page also?

Jay Ha · Jun 1, 2019

korganian said:
I would rather not have to pay Godaddy a 20 percent commission for a sale originating from my own landing page.

So you'd prefer a landing page and no Afternic/Sedo listings because of commission. But don't you think that a user finding your name as a premium listing on GoDaddy and the likes would make the sale more likely?

Jay Ha · Jun 1, 2019

stub said:
I too have had people buy from me via Afteric Fast Transfer, at 25% higher prices (and higher), either immediately, or after prolonged negotiations broke down. I can understand the last part. It's a face issue. Fast Transfer is such an easy choice to make. But that is why it comes with a premium price.

For me. If I'm buying. I don't have this face issue. But I understand, that the transaction is going to require more hands on handling than a Fast Transfer. Which requires a 20% discount from the Fast Transfer price. I'm not often in this position, because I rarely pay end-user pricing.

We need to also keep in mind that the mentality of an end user is way different than of a domainer. Why would an end user trust a random landing page selling a domain name?

Name Trader · Jun 1, 2019

Jay Ha said:
So you price it on your landing page then add a 20% markup and put a link to the GoDaddy listing on your landing page? But do you display a BIN on your landing page also?

I'm not answering for @Rich here. But for myself. You need to add 25% to your core price, so that you get the FT Price. Best described in an example 80 + 25% = 100 - 20% = 80.

I only ever point my domain to it's landing page on my website. Where the fixed price would be 80. I don't want these FT companies earning huge commissions on my referrals. So the website price would be 80 which a potential buyer will see if they type in the domain into their browser bar, which sends it to the website landing page. The FT Price would be 100. Which the potential buyer would only see by doing a search on the FT Network, or by it being displayed by one of their FT Network Providers.

You'd be surprised how many customers prefer to buy from Afternic, and pay 20%+ for the privilege, rather than from a small retail seller. Which most of us are.

Jay Ha · Jun 1, 2019

stub said:
You'd be surprised how many customers prefer to buy from Afternic, and pay 20%+ for the privilege, rather than from a small retail seller. Which most of us are.

That's exactly my point. After all it is GoDaddy we're talking about here.
Put 2 scenarios and tell me which would most likely lead to a sale.

Domain #1 has its landing page. A user goes on GoDaddy and looks the domain up, it shows that is is unavailable. No premium listing. The user now has to visit the domain to check if it is for sale or not (but how many people actually do this?)

Domain #2 has no landing page. A user types it in and it shows him a dead page, no hint whatsoever that it is owned by a domainer. User goes to GoDaddy and looks for the domain, they find that it is a premium listing of <enter BIN here>.

Jay Ha · Jun 1, 2019

Also @NamePros moved the thread to an irrelevant section. This is not in the slightest about parking and traffic monetization. It is pure domain selling strategies.

Name Trader · Jun 1, 2019

I am not talking about Godaddy specifically. I'm talking about these Fast Transfer networks, like Sedo and Afternic (which GoDaddy is a partner)

Example 1: I think the very first thing any buyer should do, if they think up a domain that they want to buy should be to type it in their browser. To see what comes up. Does it have a website? Is it for sale? Nothing shows up? And then react accordingly.

Example 2: Only comes into play after they see nothing comes up.

In every case, in Example 1, I would also search for the domain in google. I'd search for the complete name in brackets, "domainname.com" and just for the keywords "domain name" I would do this to get insight into the current use of this domain BEFORE I even searched elsewhere. Like GoDaddy.

If nothing comes up in your Example 2: The next thing I would do is a whois lookup. To see if it was registered, and where.

Name Trader · Jun 1, 2019

Jay Ha said:
Does having a sales landing page (whatever provider be it Efty, Undeveloped, your own, etc.) give the potential buyer a negative appeal of the whole process?

To answer your original question. Nope. It's is almost compulsory, so visitors know the domain is for sale.

Rich · Jun 1, 2019

Jay Ha said:
So you price it on your landing page then add a 20% markup and put a link to the GoDaddy listing on your landing page? But do you display a BIN on your landing page also?

Planning on adding BIN to landing page if and when I build my own marketplace. Still parking until my discount membership expires at godaddy. Just have the email link on landing for now.

Kassey Lee · Jun 1, 2019

korganian said:
I would like to have a link to put on my landing pages that would take the buyer to set up an escrow transaction with Epik because it would be completely secure, fast, hassle free and only cost the greater of 1.5 percent or $75 fee.

Would this be possible Rob?

@Rob Monster

Agreed. It'll be great to just put a BUY NOW button on the landing page so interested buyer can pay and buy the domain -- and without having to provide ID info.

poweredbyme · Jun 4, 2019

Interesting point.
But what if the visitor searches the domain at a registrar that's not a part of Faster Transfer service? He will see the domain is not available to register and will find no hint if it's for sale.
Another issue with not having landing page is that there has to be BIN at least in one fast transfer service. BIN is not the best option for all domains. So whether the domain has a landing page or not, fast transfer is not good for every domain as BIN is required.

frank-germany · Jun 4, 2019

korganian said:
I would rather not have to pay Godaddy a 20 percent commission for a sale originating from my own landing page.

I would like to have a link to put on my landing pages that would take the buyer to set up an escrow transaction with Epik because it would be completely secure, fast, hassle free and only cost the greater of 1.5 percent or $75 fee.

Would this be possible Rob?

@Rob Monster

you want to somehow build trust first

I have good results with undeveloped
at 9% it's well worth it

I have tested a lot Landing Pages of my own
including a direct redirect to escrow.com

the work and costs related to that
wasn't spend wisely

epik landing pages don't perform well enough
as I think trust is the most important factor

undeveloped is the least expensive method
but the trust factor still needs to improve

more trust will come from afternic/ godaddy
but it costs more

so its a small line
what is more profitable

tests will reduce cash flow
but enhance insight

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