analysis What’s in a name?

At first glance it makes you wonder why Google first chose BackRub as a name but then after reading up about it then it makes sense because they chose the name since their service was analyzing back links.

Interesting that they registered Google as their name because they mispelled Googol wrong and then realized after that Googol was already registered and stuck with Google because they liked the spelling better. You can probably go as far as to say that Google was the first mispelled brand of the web. They originated the concept of the alternate spelled brand. Pretty interesting.

I think Google is a misspell of Goggle. They wanted Goggle which is the original spelling but realized it was not available. So, they settled for Google.

dande said:

I think Google is a misspell of Goggle. They wanted Goggle which is the original spelling but realized it was not available. So, they settled for Google.

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It's a mispell of Googol not Goggle

Thanks for sharing. All of that is very interesting. If you find more please post.

I believe the original word was Googol, which is a mathematical term:

There Might have been a degree of Freudian slip in the misspelling/choosing of 'google'?

Google = Go-ogle = ogle: stare at in a lecherous manner.

There's sexual undertones to the term 'backrub', as well.

Just a thought.

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Or maybe it was a conscious decision, the reasons which were kept in-house(?)

J Sokol said:

I believe the original word was Googol, which is a mathematical term:
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You are right.