I don't mean to be a downer, but ....
1.) You are paying people to drive less? I don't really get the concept personally.
Where is the money coming from?
2.) The infographic has a lot of typos. Ex.
"Get rewarded for driving less wit" instead of with.
A couple places you have "make it happened" instead of "make it happen"
3.) Even if the concept is good, I don't really see this particular domain as a core asset to making it work.
You could use almost any domain really.
Brad