discuss Long Tail Domains

I'm going to do two separate evaluations and then combine the values to give us a better overall idea on your developed assets current market value.

The 3 Evaluation phases are:

• Evaluation 1: Domain Only
• Evaluation 2: Website Only
• Evaluation Total: Domain + Website value combined

Why are you separating the domain and website like that?
While, in an ideal world, the buyer will use your established asset, update all the code, add new features, beef up security, etc. Unfortunately, it rarely happens that way with the ideal end-user. Other resellers and hobbyists, sure, but then you may be looking at smaller budgets.

It's common for many buyers to strip everything down and rebuild from scratch, while making sure to duplicate your link structure, so they don't lose any valuable backlinks and traffic you may have had on those specific pages.

In short, separating the two allows you the versatility of being able to quickly counter with your reassessed asset value if they ask how much for the domain without the website. It could be beneficial to disclose both price-lines in the presentation as well, giving them options.

Don't drop too low though, because even without the site they can rebuild to benefit on your traffic and backlinks.

Ok, let's dive in and see what we are working with (Rolls up his sleeves).

Click to expand...

Note: This is a very niche targeted long-tail asset. It does not have much in the way of versatility. It's dependent on the exact market it was niche-targeted for. This limits the pool of potential end-users.

Click to expand...

Note: There is a steady flow of Real Estate + Word sales data to look at. That's good news. Even though the majority are low 3-figure sales, it gives you a little reseller market liquidity to fall back on to soak up some of your initial investment, but not much.

Click to expand...

Note: This is bad news. It's a dead market. Clipart is not a popular reseller commodity. While this may hurt reseller liquidity, it has no baring on hobbyist or end-user values.

Click to expand...

Note: I'm noting the age on this asset since we are also evaluating the website on it. Many consumers in the market for a "Business in a Box" asset like yours also pay attention to the assets age. 20 years old is a great compliment and stimulation to the buyers psyche.

Click to expand...

Opinion:
The hard part is identifying the potential end-user, gathering more research on their specific niche, formulating a presentation, negotiating, and closing.

Your asset does have some reseller liquidity, but you will have to still do a lot of leg-work to find the right buyer and apply the hard parts I also mentioned above, which in most cases, investors fail at.

Click to expand...

Asset Type:
Long-Tail (3 or more words) / Product-Service-Category / Psychological Influence

Click to expand...

Note: There several directions the word itself can go, however they all have the same highly esteemed meaning.

Click to expand...

Note: This can go a few different ways. If we looked at acronyms & abbreviations we could probably find more directions outside the norm and in smaller micro-niche markets.

Click to expand...

Note: That's a pretty straight forward definition isolating the hobbyist or end-user into a niche-targeted-product category with little wiggle room.

Click to expand...

Google Search: A Google search for "Great Gps Products" shows that the popular term is actually "Best GPS Products" that consumers are looking for, more.

Click to expand...

Note: Not much sales data at all to review. That's bad news for your long-tail combination.

Click to expand...

So, with no reseller liquidity, how could a hobbyist or end-user monetize this asset?
*** products and accessories start around $4.92 and go up to $1,149.

Click to expand...

Opinion:
Ok, so let's say a new start-up or hobbyist gets going with a stock of lower end *** and accessories (Possibly a white-label provider). We'll also say that they didn't have much of a marketing budget or strategy in the first year.

In their first year of operation they managed to average 32 sales per month with a $46 per shopping cart purchase price average.

That's 32 x $46 = $1,472 per month x 12 months = $17,664 in their first year of operation before taxes or overhead expenses.

Unfortunately, I think your asset is going to fit better for a hobbyist than an end-user looking to run such a long-tail campaign, however, there is always a needle in a hay stack somewhere, they are just rarely (mostly never) found.

The hard part is identifying the potential end-user, gathering more research on their specific niche, formulating a presentation, negotiating, and closing.

Your asset does not have any reseller liquidity. You will have to do a lot of leg-work to find the right buyer and apply the hard parts I also mentioned above, which in most cases, investors fail at.

Click to expand...