so, could one conclude that a domain, which has been appropriately targeted using ppc to monetize it, can constitute legitimate usage, for a respondent in a UDRP
but using a "sales lander" is not considered "legitimate usage", in a defense for a respondent?
Correct, with one minor additional point below. I linked the cases above for a reason, since they all illustrate various fact patterns.
based on the cases for those 3 letter names, and perhaps all 3 letter com/net and even .org, domains....
that if not developing them -
then it's best to park it versus using a "sales lander".. as a means of protection or some assurance that it is being used "legitimately"?
As long as it is parked appropriately. That is typically one of two things.
One example of appropriate three letter domain parking is typified by <jdm.com>.
https://www.wipo.int/amc/en/domains/search/text.jsp?case=D2017-1182
In the present case, the disputed domain name consists of a three letter acronym, which the evidence shows has a very wide range of potential associations and is in fact in use by numerous business other than the Complainant. The Respondent asserts without contradiction from the Complainant that “JDM” is commonly used as an abbreviation for “Japanese Domestic Market” in respect to automobiles and automobile parts, and submits evidence that all its use of the disputed domain name has been in connection with that market.
...
The Respondent also appears to use those domain names, even where offered for sale, for PPC links related to the subject matter associated with the descriptive term or if relevant, acronym.
...
Taking all these matters into account, the Panel finds that the Respondent has rights or legitimate interests in the disputed domain name in accordance with the principles summarized in WIPO Overview 3.0, sections 2.10.2 and 2.9.
--------
Pretty simple. "JDM" is a generic acronym for Japanese Domestic Market which is the term used for auto parts and supplies for Japanese cars which are sold in Japan, and are exported by non-manufacturers, since the domestic distribution includes parts that are not manufactured for export.
The PPC lander is consistent with the generic meaning of the acronym.
I mean, this is not rocket science, it's the same thing as using a dictionary word to advertise goods and services for which that dictionary word is generic.
does using a "This Doman May Be For Sale" text banner or link on a ppc page, that is appropriately targeted, still fall within the legitimate usage parameter?
Selling something you legitimately own and use is not illegitimate. I don't understand the point of "may" be for sale. I've seen people do that, and the only thing I can think is "WTF is that supposed to mean?"
Is there someone who thinks that "selling domain names is bad, so if I use 'may be for sale' then it's not really for sale?"
Seriously, what is that "may" nonsense supposed to do for anyone?
No, there is nothing wrong with advertising that a domain name is for sale, in conjunction with monetizing that domain name for a subject for which it is a generic acronym.
In fact, one of the Uniregistry market landers is set up for that specific purpose: Shopping-Services:Personalization is a lander that is specifically designed for things like acronyms, monograms, etc., because pretty much any three letter combination is going to be valuable to someone as their personal initials, if nothing else.
Again, an example of the combined "acronym lander" and "for sale" link is discussed in the <dky.com> decision which I linked above, and please take a quick look at dky.com:
https://www.wipo.int/amc/en/domains/decisions/text/2015/d2015-1757.html
The Respondent is in the business of monetizing "generic" and three-letter domain names. As submitted by the Respondent, a number of previous panels have found that as long as this business is not infringing on a complainant's rights in a mark, the Policy allows registration and use of domain names for this purpose. See, e.g., R.V. Kuhns & Associates, Inc. v. Gregory Ricks / Whois Privacy Corp. / Domain Administrator, WIPO Case No. D2014-2041.
... Although the website at the Disputed Domain Name is a PPC link page, the links currently (and historically) featured on that page are unspecific. They do not reference the Complainant or its competitors, or the construction industry or any similar industry. They do not attempt to trade off the Complainant's (nor do they appear to trade off a third party's) name or trade mark. There is no evidence to suggest that the Disputed Domain Name was registered with any knowledge of the Complainant.
Therefore, the Complainant does not succeed in establishing the second element of the Policy.
----------
Now, there are sales landers and there are sales landers.
Consider the case (also linked above) involving the sales lander used with <tnp.com>. On legitimate interest:
https://www.wipo.int/amc/en/domains/decisions/text/2017/d2017-0669.html
In light of the Panel’s findings under sections 6.A and 6.C, it is not necessary for the Panel to address this issue at any length. However, the Panel notes that in the section of its decision dealing with bad faith, it concludes that the Respondent “registered the disputed domain name for its inherent value as a three-letter domain name with numerous potential meanings without targeting the Complainant and its trademarks …” one of the indicia of a right or legitimate interest.
Well let's have a look at that sales lander:
Do you understand what I mean by "There are sales landers and there are sales landers"?
Read that copy on the sales lander.
If you have domain name that is worth hundreds of thousands of dollars, do you think it is worth a couple of minutes of your time to
EXPLAIN WHY IT IS VALUABLE?
So, yes, a sales lander is fine, if you are going to use it to actually sell the domain name instead of taking an asset worth that much money and just slapping "for sale" on it. That's just asking for trouble.
Now, is this going to apply if the domain name is:
IBM.tld
BMW.tld
Probably not. Even with three letter combinations, there are ones which are famous trademarks and the way that some domainers come up with crap like Iowa's Beautiful Men, or Big Mean Women, as a mere pretext for registering things like IBM or BMW is, again, just plain dumb.
But when you take a name like RCC and plug it into Acronym Finder or Wikipedia, and can plainly see that it has a wide variety of meanings, with no one meaning being particularly prominent, then it is likewise obvious that the name has potential commercial value to many different parties, including businesses yet-to-be which would like to have a non-exclusive three-letter name.