IT.COM

analysis More Variables Identified Automated Appraisals May Not Compensate For

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I did an evaluation today for a two-word .com in a bad grammar combination. Even though an automated appraisal and one combination of sales data showed signs of value, a deeper look revealed the complete opposite.

For those that are investing based on automated (pre-programmed algorithm) domain appraisals, this is the type of information that could prove to be useful. At a minimum, it shows what else to look for in addition to what you already look at.
Asset Type:
Two-Words / Improper Grammar
Grammar: The grammar in this one makes it hard to digest. It's very important that what ever language your asset is in, that the words flow together grammatically for the dialect of the consumer market it targets.
Note: None are comparable to yours. However, if ********** & ********* are only going for low xxx in a resellers market, it doesn't give much hope for your grammatically challenged one in this data.
Note: Even though there is a word + ***** combination trending, your grammar challenged asset does not have a comparison. If ******* and ******* are only selling for a little over $100 in a resellers market, it doesn't give much hope for yours in the data.
Opinion: The majority (Probably all of them) look like blog comments, forum signatures, and spammy link-back promotions. Whoever operated the developed asset at that time was clearly running an affiliate or PPC spam campaign as their revenue model. The backlinks actually hurt your asset more than it helps, because Google will devalue the asset for every unfriendly neighbor backlink that points to it. This asset has a ton of unfriendly neighbour type backlinks.

Additionally, I can also see that a lot of pages linking in have 404/504 errors. Maybe once all the bad backlinks are gone/removed, it may help the asset in that area, but then, there are still the grammar issues.

The hard part is identifying the potential end-user, gathering more research on their specific niche, formulating a presentation, negotiating, and closing.

Your asset does not have any reseller liquidity in today's market and will have to do a lot of leg-work to find the right buyer and apply the hard parts I also mentioned above, which in most cases, investors fail at.
Added note: I suppose This evaluation is also an indicator that automated appraisals can lead to bad investments, considering the variables they didn't account for we uncovered.
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