discuss Short-Word + "STER" Brandable Discussion and Showcase

Eric Lyon · Apr 29, 2019

I evaluated a nice sounding brandable domain asset today and didn't see a specific topic of discussion or showcase for it, so I decided to start one.

Asset Type:
8-Letter-Brandable

Note: That's not good news for a type-in, however, nobody has really branded for the word yet online, so there is potential to be on page 1 and position 1 for it.

4-Letters + Ster .com sales data:
chemster.com 171 USD 2019-04-07 GoDaddy
runister.com 140 USD 2019-03-25 DropCatch
lookster.com 3,530 USD 2019-03-22 Sedo
snapster.com 3,383 USD 2019-03-11 GoDaddy
kiester.com 510 USD 2019-03-07 NameJet
tippster.com 328 USD 2019-02-24 GoDaddy
growster.com 325 USD 2018-12-30 DropCatch
frikster.com 261 USD 2018-12-30 GoDaddy
highster.com 325 USD 2018-10-04 GoDaddy
spotster.com 691 USD 2018-09-26 GoDaddy
pongster.com 215 USD 2018-08-27 GoDaddy
frogster.com 1,136 USD 2018-08-24 GoDaddy
hukkster.com 700 USD 2018-05-28 GoDaddy
dealster.com 4,550 USD 2018-02-15 GoDaddy

Note: That's some good news. There is a steady flow of consistent sales data for the 4-letters + Ster combination. It's a trending branding formula. The downside is that the majority are 3-figure sales. It gives us an idea though.

Opinion:
I think your asset has some good brand potential for the right end-user.

The hard part is identifying the potential end-user, gathering more research on their specific niche, formulating a presentation, negotiating, and closing.

Your asset does have some reseller liquidity, but you will have to still do a lot of leg-work to find the right buyer and apply the hard parts I also mentioned above, which in most cases, investors fail at.

Full Evaluation - VIP/Gold Only

Do you own any short-word + "STER" brandable domain assets?

DonDraper · Apr 30, 2019

i got Viaster.com

DigiNames · Apr 30, 2019

Jay Ha said:
Not in the mood for handregging nowadays but the -ster suffix is really nice. A domaining article that talks about brands that end with -ster: click here
Some available -sters:
Axister.com
Disguster.com
Supester.com
Vacaster.com
Hypnoster.com
Fruister.com
Secuster.com
Tidester.com

Disclaimer: showing some available names doesn't necessarily mean that I encourage regging any of them.

I registered Disguster.com, thanks!

Joe N · Apr 30, 2019

FolioTeam said:
It might not be a word but as a suffix, it still means something.

@Recons.Com is just saying there's no point in comparing the two. You're making the comparison because they are one letter apart, but the meaning and use is so different that it doesn't make sense to discuss whether one is better.

It's like comparing crop/crap, trip/trap, fort/fart, etc.

If we really want to compare -ster against other options, it should be against other popular suffixes like -ly, -sy, -ify, etc.

Eric Lyon · Apr 30, 2019

Corey said:
Does a 2 or 3 letter acronym + ster count?

Cheers
Corey

Depends on the combination. Though, ster generally works best for a pronounceable that makes some sense, so that may limit most acronym combinations.

Keith DeBoer · Apr 30, 2019

A few companies are using this strategy for their brand and exact match webpage:

Placester.com
Influenster.com
Wipster.com
Playster.com
Checkster.com
Zibster.com
Powster.com

Another option is to drop the E like the companies at Pixlr.com and Droplr.com

Some past sales in this regard include:

Domain Price Date Venue
hipstr.com 300 USD 8/17/2008 Sedo
broadcastr.com 3,750 USD 1/14/2011 Sedo
boastr.com 1,000 USD 1/17/2011 Sedo
plastr.com 1,490 USD 2/12/2011 Sedo
bestr.com 2,388 USD 5/9/2012 Afternic
mastr.com 13,500 USD 11/13/2013 Sedo
castr.com 3,999 USD 5/28/2014 Sedo
vestr.com 5,400 USD 2/23/2016 Uniregistry
gigstr.com 2,000 USD 11/4/2016 Sedo
broadcastr.com 4,999 USD 2/14/2017 Sedo
bizlistr.com 115 USD 8/2/2017 GoDaddy
rustr.com 117 USD 12/6/2017 GoDaddy
bidstr.com 100 USD 2/18/2018 GoDaddy
forecastr.com 4,350 USD 8/5/2018 Garage.ist

PeakDots · Apr 30, 2019

I have Hodlster in com

Not many sales reported for hodl names but hodler (com) Did sell for a nice price.

Google search shows quiet a few sites that the word "hodl" consist in their names.

Btw hodl/star dot com is a developed site

Recons.Com · Apr 30, 2019

Keith DeBoer said:
A few companies are using this strategy for their brand and exact match webpage:

Placester.com
Influenster.com
Wipster.com
Playster.com
Checkster.com
Zibster.com
Powster.com

Another option is to drop the E like the companies at Pixlr.com and Droplr.com

Some past sales in this regard include:

Domain Price Date Venue
hipstr.com 300 USD 8/17/2008 Sedo
broadcastr.com 3,750 USD 1/14/2011 Sedo
boastr.com 1,000 USD 1/17/2011 Sedo
plastr.com 1,490 USD 2/12/2011 Sedo
bestr.com 2,388 USD 5/9/2012 Afternic
mastr.com 13,500 USD 11/13/2013 Sedo
castr.com 3,999 USD 5/28/2014 Sedo
vestr.com 5,400 USD 2/23/2016 Uniregistry
gigstr.com 2,000 USD 11/4/2016 Sedo
broadcastr.com 4,999 USD 2/14/2017 Sedo
bizlistr.com 115 USD 8/2/2017 GoDaddy
rustr.com 117 USD 12/6/2017 GoDaddy
bidstr.com 100 USD 2/18/2018 GoDaddy
forecastr.com 4,350 USD 8/5/2018 Garage.ist

Thanks for the list. Most names there though are not str as short for ster. They are words ending in st plus r, as short for er or or.

trelgor · Apr 30, 2019

I may have one or two, the suffix is good as it’s more or less a extension to any word that is a pure substantivisation. It does not alter the core meaning of the base word.

On the other hand, ”ster” in startup and business name usage pretty much originates from the days of napster which died along with with filesharing. It’s dated and forever tied to a defunct business.

Good terms with a good suffix are always a good investment though.

Eric Lyon · Apr 30, 2019

trelgor said:
I may have one or two, the suffix is good as it’s more or less a extension to any word that is a pure substantivisation. It does not alter the core meaning of the base word.

On the other hand, ”ster” in startup and business name usage pretty much originates from the days of napster which died along with with filesharing. It’s dated and forever tied to a defunct business.

Good terms with a good suffix are always a good investment though.

I agree, except the part about it being tied to a defunct business. With all the successful sters out there today it blurs that part of history.

Most brands are easily forgoten, which is why companies dump millions into brand exposure campaigns.

I think the good outweighs the bad in this combination and that the steady interest in data supports a long life for it. At least with the data we have up until today.

The future is all speculation based on our combined findings.

Corey · May 1, 2019

4-letters + Ster combination

Weedster.com.au

Cheers
Corey

Jv1999 · May 1, 2019

No one mentioned Napster

satyadeep singh · May 1, 2019

nice any other combination

ultradog · May 1, 2019

I have a few with the -ster ending, and I like them. I can't help thinking of Rob Schneider's excellent collection of nickname endings from SNL:
https://www.nbc.com/saturday-night-live/video/copy-machine/n10022

frostify · May 2, 2019

I'll make a website for people that like to eat Ham, I'll call it... Hamster!

VaibhavA · May 2, 2019

"Decorster" any good?

Eric Lyon · May 2, 2019

Recons.Com said:
Well, maybe there is a way to put a spin.

https://www.gamespot.com/lagsters/

Seems, plural is being used as a ... racing game. You buy upgrades to compete. So "lagster/com" could be for those who are slow (a lagster) who wants to become a speedster ))

Thanks for the idea.

This was my preliminary target market elimination round for the Ster asset.

LAG - Acronym Top Picks:

Latest and Greatest
Latin America Groups
Live Action Gaming
Law Advisory Groups

----

Cohesiveness:

Latest and Greatest - Doesn't really flow with how the Ster is trying to identify the acronym. Guess this ones eliminated.

----

Latin America Groups & Law Advisory Groups - The Ster identifies the LAG acronyms as groupies/members of a group/groupsters? (Is that taken?) lol - In the context of being a member of a LAG, it would work in defining a LAG member as a Lagster.

----

Live Action Gaming - This one too, but not sure I want to go this direction. A gamer could definitely be a gamester, therefor a LAG (Live Action Gamer) can certainly also be a Lagster. This one may or may not be eliminated.

----

Note: I think I'm digging the two group acronyms the most so far.

Back to more research on those.

Added note: Heck, I suppose I could just create my own group related acronym and spin the creativity.

Recons.Com · May 3, 2019

Eric Lyon said:
Thanks for the idea.

This was my preliminary target market elimination round for the Ster asset.

LAG - Acronym Top Picks:

Latest and Greatest
Latin America Groups
Live Action Gaming
Law Advisory Groups

----

Cohesiveness:

Latest and Greatest - Doesn't really flow with how the Ster is trying to identify the acronym. Guess this ones eliminated.

----

Latin America Groups & Law Advisory Groups - The Ster identifies the LAG acronyms as groupies/members of a group/groupsters? (Is that taken?) lol - In the context of being a member of a LAG, it would work in defining a LAG member as a Lagster.

----

Live Action Gaming - This one too, but not sure I want to go this direction. A gamer could definitely be a gamester, therefor a LAG (Live Action Gamer) can certainly also be a Lagster. This one may or may not be eliminated.

----

Note: I think I'm digging the two group acronyms the most so far.

Back to more research on those.

Added note: Heck, I suppose I could just create my own group related acronym and spin the creativity.

I like the live action gaming meaning.

The "go from lag to speed" angle can work with "live action gaming" angle. Or just could add fun aspect to the brand that is based on "live action gaming" but the acronym adds up to "LAG".

But, I still think the most coherent way to build a brand story is going for providing speeding up/faster services for those who normally lag (lagster). Just like the books for learning stuff are called "guides for dummies" or investment portal is on "fool.com".

Eric Lyon · May 3, 2019

Recons.Com said:
I like the live action gaming meaning.

The "go from lag to speed" angle can work with "live action gaming" angle. Or just could add fun aspect to the brand that is based on "live action gaming" but the acronym adds up to "LAG".

They sit longer for me if it's a niche I can't get a steady vibe of interest in. 20 years ago, I would have jumped on that angle. I won't rule it out completely. If someone decides they want it for that, then I'll be receptive, but I probably won't target it, because I don't have passion in that niche. I must be getting old... :/ lol

Recons.Com said:
But, I still think the most coherent way to build a brand story is going for providing speeding up/faster services for those who normally lag (lagster). Just like the books for learning stuff are called "guides for dummies" or investment portal is on "fool.com".

I agree, I may end up just going the creative direction and applying it to a made up brand acronym in a niche I enjoy. That way, there is a higher probability I'll motivate enough to build out a custom lander (or more).

I don't think it hurts to theme ones assets (Logo, Lander, graphics, etc.). A serious buyer will buy it regardless what it's current use is (Within reason) because they like it for what they want to rebuild it into. Because of this, I'm comfortable creatively fleshing it out in a direction that may be unexpected.

This might be a fun future project.

Eric Lyon · May 4, 2019

Ok @Recons.Com - I decided to go in the following creative direction:

Lag is also a play on Lager (The cold beer beverage). So I went the Lagster = A Lager Drinker direction.

While this may not appeal to the ideal end-user, it keeps me and my -Ster asset safe with a unique TM and development direction in a niche market that has no similar branding, avoiding confusion, and becoming the first (dated).

I like creative spins.

Has anyone else put a creative spin on their own -Ster assets like that for fun, added protection, or increased interest?

Recons.Com · May 4, 2019

Eric Lyon said:
Ok @Recons.Com - I decided to go in the following creative direction:

Lag is also a play on Lager (The cold beer beverage). So I went the Lagster = A Lager Drinker direction.

While this may not appeal to the ideal end-user, it keeps me and my -Ster asset safe with a unique TM and development direction in a niche market that has no similar branding, avoiding confusion, and becoming the first (dated).

I like creative spins.
Show attachment 118081
Has anyone else put a creative spin on their own -Ster assets like that for fun, added protection, or increased interest?

That is an interesting spin ))

Check if lagerster is available too and forward to lagster )))

I found couple more I have: chronster and voguester. Will just add to BP or SH. I have a handful of projects to develop, plus real estate development )

Soofi · May 5, 2019

Eric Lyon said:
Ok @Recons.Com - I decided to go in the following creative direction:

Lag is also a play on Lager (The cold beer beverage). So I went the Lagster = A Lager Drinker direction.

While this may not appeal to the ideal end-user, it keeps me and my -Ster asset safe with a unique TM and development direction in a niche market that has no similar branding, avoiding confusion, and becoming the first (dated).

I like creative spins.
Show attachment 118191
Has anyone else put a creative spin on their own -Ster assets like that for fun, added protection, or increased interest?

You the man!!

Mr.company · May 5, 2019

what do you guys think about Qister.com

Recons.Com · May 5, 2019

leadnetwork said:
what do you guys think about Qister.com

Can you give some background? Why you registered it?

Qi stands for wireless charging or Chinese wellness/health concept. So those angles might work.

Eric Lyon · May 5, 2019

leadnetwork said:
what do you guys think about Qister.com

If we set the NameBio search to Ster + Ending In + Max 6 characters + Minimum 6 characters + exclude hyphens + exclude numbers, we see:

adster.com 9,998 USD 2018-02-07 Sedo
uxster.com 111 USD 2017-11-25 GoDaddy
aister.com 2,371 USD 2017-09-25 Sedo
moster.com 23,765 USD 2015-07-26 DropCatch
erster.com 227 USD 2015-06-01 GoDaddy
vaster.com 4,500 USD 2015-02-08 Uniregistry
vaster.com 588 USD 2013-12-31 GoDaddy
ulster.com 25,000 USD 2011-11-16 UpMarketDNs
wister.com 2,160 USD 2011-06-29 Sedo
daster.com 1,499 USD 2011-06-06 Sedo

Without digging into your asset more, there is no way to give an honest valuing opinion. However, the two-letter + ster data is very spread out. The 2-letter + ster sales are generally larger than the 3 to 5 letter + ster reports, but much more rare in occurrence.

Your asset more than likely has some form of reseller liquidity, which is good, but like I said before, it really needs a deeper analysis to get a value metric that's usable for a starting point.

I like it, I think it has some strong branding potential.

Recons.Com · May 5, 2019

Eric Lyon said:
If we set the NameBio search to Ster + Ending In + Max 6 characters + Minimum 6 characters + exclude hyphens + exclude numbers, we see:

adster.com 9,998 USD 2018-02-07 Sedo
uxster.com 111 USD 2017-11-25 GoDaddy
aister.com 2,371 USD 2017-09-25 Sedo
moster.com 23,765 USD 2015-07-26 DropCatch
erster.com 227 USD 2015-06-01 GoDaddy
vaster.com 4,500 USD 2015-02-08 Uniregistry
vaster.com 588 USD 2013-12-31 GoDaddy
ulster.com 25,000 USD 2011-11-16 UpMarketDNs
wister.com 2,160 USD 2011-06-29 Sedo
daster.com 1,499 USD 2011-06-06 Sedo

Without digging into your asset more, there is no way to give an honest valuing opinion. However, the two-letter + ster data is very spread out. The 2-letter + ster sales are generally larger than the 3 to 5 letter + ster reports, but much more rare in occurrence.

Your asset more than likely has some form of reseller liquidity, which is good, but like I said before, it really needs a deeper analysis to get a value metric that's usable for a starting point.

I like it, I think it has some strong branding potential.

Thank you for the list. I'd exclude adster, as word+ster, vaster, moster as word+er, Ulster as a place.

that leaves aister, erster (ER emergency response?), uxster (UX - user experience?), wister, daster.

And that basically shows numbers typical for a brandable: reseller cost at $xx to low $xxx, end user sales at $1,xxx to $2,xxx

discuss Short-Word + "STER" Brandable Discussion and Showcase

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