strategy Started a new strategy for Pacemakers.com

Yes I agree - better to go to the gym right now (which is my plan for later today) than start drinking but, that's not to say that there is anything necessarily wrong with drinking on a Sunday afternoon. To each his own.

xynames said:

Yes I agree - better to go to the gym right now (which is my plan for later today) than start drinking but, that's not to say that there is anything necessarily wrong with drinking on a Sunday afternoon. To each his own.

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Gyms > Liquor Stores

PSA

https://www.heart.org/en/healthy-li...art/nutrition-basics/alcohol-and-heart-health

I can't be the only one not understanding this Medtronic rights thing.

Do they have a trademark or not? Simple yes or no.

If they don't have a trademark, why is Medtronic in the conversation?

If they do have a trademark, it's fair to say that anything related to 'heart' should be off the table when discussing potential content for this domain.

Internet.Domains said:

I can't be the only one not understanding this Medtronic rights thing.

Do they have a trademark or not? Simple yes or no.

If they don't have a trademark, why is Medtronic in the conversation?

If they do have a trademark, it's fair to say that anything related to 'heart' should be off the table when discussing potential content for this domain.

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I think their rights are more a first right to use type situation. This is not somethig people run PPC ads for, that is why it is a tricky sell because a company who makes millions off the devices doesn’t want it, so who would want to pay more, and how could they benefit from it? Then again the skill is in the marketing, and selling someone the potential, whoever, however that is the dream.

Then again the skill is in the marketing, and selling someone the potential, whoever, however that is the dream.

Bingo - thus trying something different

wwwweb said:

I think their rights are more a first right to use type situation. This is not somethig people run PPC ads for, that is why it is a tricky sell because a company who makes millions off the devices doesn’t want it, so who would want to pay more, and how could they benefit from it? Then again the skill is in the marketing, and selling someone the potential, whoever, however that is the dream.

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When I search for pacemakers I see a list of many manufacturers. So I am unsure how Medtronic even got brought into the conversation by the OP. This should be clarified because, based on one of the comments in this thread, this domain has raised red flags previously.

Internet.Domains said:

When I search for pacemakers I see a list of many manufacturers. So I am unsure how Medtronic even got brought into the conversation by the OP. This should be clarified because, based on one of the comments in this thread, this domain has raised red flags previously.

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Earl Bakken, an electronics repairman who created the first wearable external pacemaker and co-founded Medtronic, one of the world's largest medical device companies, has died. He was 94.

Bakken, who also commercialized the first implantable pacemaker in 1960, died Sunday at his home in Hawaii, Medtronic said in a statement. It didn't give a cause of death.

Bakken and his brother-in-law, Palmer Hermundslie, formed Medtronic in 1949 and turned it from a struggling company they ran out of the Hermundslie family's Minneapolis garage into a multinational medical technology powerhouse.

wwwweb said:

Earl Bakken, an electronics repairman who created the first wearable external pacemaker and co-founded Medtronic, one of the world's largest medical device companies, has died. He was 94.

Bakken, who also commercialized the first implantable pacemaker in 1960, died Sunday at his home in Hawaii, Medtronic said in a statement. It didn't give a cause of death.

Bakken and his brother-in-law, Palmer Hermundslie, formed Medtronic in 1949 and turned it from a struggling company they ran out of the Hermundslie family's Minneapolis garage into a multinational medical technology powerhouse.

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Condolences to family.

There still has been no clarification as to what rights Medtronic has. Is there a trademark? Patent? Do they license it?

On one hand it seems this domain is fair game in a competitive industry.

On the other hand it seems you would NOT want to touch this domain without having a full time law staff prepared to work.

Anyway, my guess, this domain will stay on the shelves until the legalities are cleared.

I think @uglydork deserves kudos for being creative in his marketing. All successful domainers hone and work at improving their marketing skills. The best ones actually come from a sales background. Thanks for sharing your strategy.

On a side note, I checked out other pacemakers reg'd TLD's on domaintools. Yours shows as being listed for $58,888. That may hurt your position in negotiations if a prospect finds that page. And...

The dot us version goes to a Uni lander asking for $59 just for inquiring plus unsaid commission if sold. Does this strategy actually work?

Internet.Domains said:

Condolences to family.

There still has been no clarification as to what rights Medtronic has. Is there a trademark? Patent? Do they license it?

On one hand it seems this domain is fair game in a competitive industry.

On the other hand it seems you would NOT want to touch this domain without having a full time law staff prepared to work.

Anyway, my guess, this domain will stay on the shelves until the legalities are cleared.

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Medtronic owned the name previously - did they forget to renew it? - did someone steal it? - did they let it drop? They are the worlds largest manufacturers of pacemakers and I wanted all my ducks in a row in case I do sell it.

TCK said:

I think @uglydork deserves kudos for being creative in his marketing. All successful domainers hone and work at improving their marketing skills. The best ones actually come from a sales background. Thanks for sharing your strategy?

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There is actually nothing creative about using the charity angle, it's one of the oldest angles in the book. I think in this case it could actually backfire. 1 million retweets is not realistic, it has 4 now. Also, jumping the price to $1,000,000 when it was $27,000 just last month. That's not good marketing either.

"Yours shows as being listed for $58,888. That may hurt your position in negotiations if a prospect finds that page"

It's all over the place.

uglydork said:

Medtronic owned the name previously - did they forget to renew it? - did someone steal it? - did they let it drop? They are the worlds largest manufacturers of pacemakers and I wanted all my ducks in a row in case I do sell it.

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Is there a patent or trademark on the term "pacemaker"?

JB Lions said:

There is actually nothing creative about using the charity angle, it's one of the oldest angles in the book. I think in this case it could actually backfire. 1 million retweets is not realistic, it has 4 now. Also, jumping the price to $1,000,000 when it was $27,000 just last month. That's not good marketing either.

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You never know unless you try. If it doesn't work then he can take away valuable lessons and make it work better the next time, and the time after that. etc. Every successful person goes through many failures. But we still don't know the ending to this story.

If you want to be successful in this business you gotta be creative and can't be afraid of failures.

Sure, he should remove all references to previous pricing.

Internet.Domains said:

Condolences to family.

There still has been no clarification as to what rights Medtronic has. Is there a trademark? Patent? Do they license it?

On one hand it seems this domain is fair game in a competitive industry.

On the other hand it seems you would NOT want to touch this domain without having a full time law staff prepared to work.

Anyway, my guess, this domain will stay on the shelves until the legalities are cleared.

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It seems a good majority of people search for what a pacemaker does, and it’s functions in a more detailed fashion. So it would make sense one of the worlds largest manufacturers would want to own the underlying term they tend to take credit for its creation to provide all this information to better represent their product. It’s a small price to pay for such a large corporation, I don’t understand the $1M price given we have seen names like digital.com, true.com sell in the $300-$400k range, but you just never know.

Given mark monitor handles their domain portfolio it looks like it simply would have been oversight not to renew the domain from IT, or management as Mark Monitor would pursue a theft, or dropped domain.

It baffles me why the company would not pay mark monitor to renew the domain, or choose to release it, but crazy things happen everyday. The name is a perfect fit for Medtroncis. For whatever reason their management has decided they don’t care to own it, they probably spend more on muffins for meetings monthly than it would cost them to acquire it previously.

I'm all for donating to charity and I love the idea in principal but it seems like you're just taking advantage of the charity for your own financial gain in an effort to 'push' the domain to potential buyers. 10% seems a bit low and insincere. If you want to sell the name just offer it to a potential buyer for $900K instead of forcing them into a $100K charitable donation

frostify said:

I'm all for donating to charity and I love the idea in principal but it seems like you're just taking advantage of the charity for your own financial gain in an effort to 'push' the domain to potential buyers. 10% seems a bit low and insincere. If you want to sell the name just offer it to a potential buyer for $900K instead of forcing them into a $100K charitable donation

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I agree I would at least be at 50
Percent, or even 80%, it might help get you some media attention, but 10% seems more about you than the people affected in terms of going from $27,000 to $900,000, at least that way even if you gross $200K, that’s not a bad return, and you are actually helping a greater cause, but 10% is going to backfire on you.

wwwweb said:

It seems a good majority of people search for what a pacemaker does, and it’s functions in a more detailed fashion. So it would make sense one of the worlds largest manufacturers would want to own the underlying term they tend to take credit for its creation to provide all this information to better represent their product. It’s a small price to pay for such a large corporation, I don’t understand the $1M price given we have seen names like digital.com, true.com sell in the $300-$400k range, but you just never know.

Given mark monitor handles their domain portfolio it looks like it simply would have been oversight not to renew the domain from IT, or management as Mark Monitor would pursue a theft, or dropped domain.

It baffles me why the company would not pay mark monitor to renew the domain, or choose to release it, but crazy things happen everyday. The name is a perfect fit for Medtroncis.

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Agreed, it would seem this term (domain) has some value in a competitive and well financed industry.

However, it remains unclear, not with the domain history, but what possible rights Medtronic may or may not have.

My concern is the term may be comparable to often used trademarked terms such as:

Popsicle
Styrofoam
Realtor
Taser
RollerBlade
Super Hero
Band Aid

At first it appears these are generic terms, but they are trademarked.

It still hasn't been established if "pacemaker" is generic or not. The mention of "Medtronic" and "rights" are still concerning and needs to be further clarified.

uglydork said:

Medtronic legally released all claims to Pacemakers.com so I feel more free to massively promote the name. I took a chance contacting them but it worked out in the end.
I started a twitter and linkedin campaign to sell the name for 1 million dollars using retweets. If I sell the name for 1 million I am donating $100,000 for Heart,org.
I feel we all need to start being a bit more creative in the way we look at marketing and I am helping heart disease in the process. I will end up donating something no matter the final price. I have had too many people I know die of heart disease.
Anyone else have any creative ways they have marketed their domains?
https://twitter.com/RichardDynas/status/1122139645494603776

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Don't know if this might contain a creative way to market Pacemakers, but another choice for heart related donations? https://www.cnn.com/2019/04/15/health/3d-printed-heart-study/index.html

Thank you everyone for your input! I love all of this discussion and feedback.
I am going to reach out to the AHA ( I already have had discussions with their CEO) and see if there is a tipping point in donations percentage where we may be able to partner the sale?
This is great stuff and has me thinking. I really appreciate all the feedback!

HeHe

I'll match Richards deal, so anyone that buys one of my domains for 1 million in the next 24 hours I will also donate 100k to heart.org.

Any takers

Seriously though..... Marketing aside, in the end it still has to be a million dollar domain. There was a post somewhere in this topic where someone mentioned that pacemakers are not really advertised. I mean if I needed one would I need an advertisement or website to convince me to purchase one? Would the company need a million dollar domain for me to come knocking? Then there is even the question of if the company wanted to advertise pacemakers as opposed to pacemaker. I mean if we were to compare it's not hearts.org either right?

Just saying here..... in the end Richard is kind of painting himself into a corner attaching the sale to heart.org because now the domain is kind of type cast.

Years back a really experienced domainer told me NOT to put words into people's mouths. He said the worst thing I could do is to try to tell people how to use my domains. He said people have their own ideas when they inquire about a domains. Saying too much and typecasting the domain could possibly backfire. If an unrelated company comes looking at pacemakers to purchase, they see all the heart posts, and they get the idea the domain could be confusing to their brand.

Meanwhile a nicer clean lander that say pacemakers.com - make an offer, could be a more attractive investment.

Just looking at both sides of the coin here.

I'll sell my entire portfolio for 10 million USD and donate 90% to the charity of choice....

Asking people to give you free marketing through retweets so you can make yourself a profit on an overpriced domain name and then give a marginal amount to charity...brilliant!

How about setting up a lander where people can donate directly to heart.org?

Harrington said:

Asking people to give you free marketing through retweets so you can make yourself a profit on an overpriced domain name and then give a marginal amount to charity...brilliant!

How about setting up a lander where people can donate directly to heart.org?

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Great idea

I don't think it will happen, but good luck.

uglydork said:

Great idea

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I'm pretty sure @Harrington had a spot of sarcasm in his post.

Was missing the icon so one can never be really sure