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discuss What makes for a good brandable domain ? Showcase your brandables here

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With thousands of startups needing a name for their new company and many more existing businesses also branching out all the time and needing names for their new line of products and services it seems that brandable domains is one of the areas that could be very beneficial to domainers both old and new and deserves to be explored further.

Below are a few points of discussion to get this thread started, if I have left something important out please let me know so that it can be added to them. If you have any tips or advice about brandable domains please feel free to share them with the rest of us.


1-What is a brandable domain.

2-How many different types of brandable domains are there and is one type better than the others.

3-What makes a brandable domain stand out amongst thousands of others.

4-What is the optimum length for a brandable domain, how long can a brandable domain be and still qualify as being a good choice.

5-What types of brandable domains are most desired by startups and existing businesses.

6-What is the best way to find brandable domains.

7-What is the best way to sell brandable domains.


Attention Newbies: It's probably best to first hear what some of the more experienced domainers have to say about this subject before you consider getting any domains, and even then it's probably best to experiment with just a few domains at a time. You should be able to sell one domain and then use the proceeds from that sale to get more domains, if you cannot even sell one domain then you are doing something wrong and need to adjust your strategy. IMO
 
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The views expressed on this page by users and staff are their own, not those of NamePros.
Surely too similar to lenovo

Ya you are right, I forgot there is brand like Lenovo,
So what is your take on this name...we all like it because of the name and probably because lenevo made us like it...
But will a company want yenovo when the see lenevo, s
I don't think so, the might feel like the are hiding under the shadows of lenevo...
And the masses may see it that way, especially when the company deals on electronics too

So this another rule to brandable names
Avoid copy tagging of already know brand
Lenovo
Yenovo
Senovo
Benovo

Don't reg this type of name ,
Look at
Lenovo
Tecno
Samsung
Hawei
Itel
All different and unique but all are still under electronics
 
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three-tyre-fill_425x260.png
 
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51831162-8918-4B08-B8D9-0824F33D2F2F.jpeg
My newest win

Perfect for a trading platform /host !
 
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Good win 8yrs of age, this is superb
 
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DoubledEnergy.com
LargeWeed.com
WorksDesk.com
I'm not an expert.
I'm still learning.
What do you think about these?
 
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To add to my "Be Brands" like BetheTiger I just added; BetheRide (can be used to represent all sorts of rides from luxury rides to wild rides) and BethePizza (for a National Pizza chain where the customer makes his/her own pizza). Want to see a real joke? just go to; MakeYourOwnPizza(.)com and see how much they're asking for the domain. After I saw that it made me want to register BetheJoke:ROFL:.com. Instead I just went for BethePizza:xf.smile:
 
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I'd wager that a majority of domainers who regularly use the term 'brandable domain' have essentially no meaningful comprehension of what a 'brand' is.

Sure, they can run off to wikipedia or dictionary.com, collar a broad definition and feign knowledge, but 'branding' as a practice is as wide as 'medicine' or 'landscaping' or 'farming'.

It's like saying "what's the best land for farming?"

It depends on what you intend to farm.

Some markets are best served by an abstract brandable domain, others a keyword brandable. Some of the most potent 'brandable' domains are single, common dictionary words, branded to represent a product or service. If Steve Jobs never existed and someone came to Namepros asking what to do with Apple.com, most people here would think fruit.

That's why they're here.
Fonzie...Apple.com, Amazon.com and even Google.com were all accidents...i'll explain if need be. It's the business behind a brandable name that makes the brand, not the other way around.

just yesterday I reg'd the domain iCauseChange.com because this industry is sadly in need of change:xf.wink:
With thousands of startups needing a name for their new company and many more existing businesses also branching out all the time and needing names for their new line of products and services it seems that brandable domains is one of the areas that could be very beneficial to domainers both old and new and deserves to be explored further.

Below are a few points of discussion to get this thread started, if I have left something important out please let me know so that it can be added to them. If you have any tips or advice about brandable domains please feel free to share them with the rest of us.


1-What is a brandable domain.

2-How many different types of brandable domains are there and is one type better than the others.

3-What makes a brandable domain stand out amongst thousands of others.

4-What is the optimum length for a brandable domain, how long can a brandable domain be and still qualify as being a good choice.

5-What types of brandable domains are most desired by startups and existing businesses.

6-What is the best way to find brandable domains.

7-What is the best way to sell brandable domains.


Attention Newbies: It's probably best to first hear what some of the more experienced domainers have to say about this subject before you consider getting any domains, and even then it's probably best to experiment with just a few domains at a time. You should be able to sell one domain and then use the proceeds from that sale to get more domains, if you cannot even sell one domain then you are doing something wrong and need to adjust your strategy. IMO
I do have a question oldtimer? between the domains Lovelife.com and Luvlife.com which is the brandable? Can/are they both brandables? I see names like this for sale on BrandBucket and Brandpa all the time. Is the answer "it depends"? in which case, most advise provided is opinion:xf.rolleyes: Anyone have a better more believable explanation?
 
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Is the answer "it depends"?
Where there is beauty in the eyes of the beholder, there is also brand interest in the eyes of a new start-up.

In translation, where one may find LoveLife.com the perfect Generic-Dictionary-Statement-Brand that works perfectly for their keyword targeted campaign online, another may find LuvLife.com the perfect Creative+Word-Statement-Brand that works perfectly for their brick-n-mortar and online campaigns (Both).

The psychology behind both brand directions is the same and will resonate in it's development and rich content to express it clearly to the consumer.

Sometimes a new brand can come down to a simple choice of whether or not a start-up wants to go the more unique branding route or the more digestible and translatable generic branding route.

If you look at established brands running campaign spin-off's or product/service geared generic campaigns that feed their primary brand leads (Online anyways) it usually translates to a generic word or phrase asset, whereas, the more creative spins end up primary umbrella brands down the road in the long run game.

Ironically, down the road, those creative brands, start investing in generic brands too, to run similar campaigns they witnessed big primary brands using in the past, when they were just starting out.

So, I suppose, the moral of the story here is that a creative brand, while maintaining the same psychological make-up as a generic brand once fleshed out with a clear message, is that the advantage of authority, sits better with the creative brand than the generic brand, unless it has clear association to the creative brand in the generic message.

This is just considering the psychology of a brand in the subconscious of the consumer.

Ask yourself, Does one find more authority In "Nike" or "GoodShoes"? Does one find more instant trust in "DeliciousPizza" or "PizzaHut"?

Now, ask yourself, if GoodShoes had the Nike umbrella brand backing it and had clear association on GoodShoes.com that Nike owned it, would you trust GoodShoes more than if Nike didn't clearly back it? Same question for DeliciousPizza. If it clearly showed PizzaHut owned/operated/backed it, would you feel safer using your credit card on the site?

It's nice to see the message of what we desire generically, but does that really translate to authority, evoking enough trust that you use your credit card in their shopping cart, online?

At the end of the day, one has about 6 seconds once a visitor hits your website to peak their interest and a total of 14 seconds to gain enough trust that they may want to consider buying something from you. The brand itself, may end up being the deciding factor as to whether or not a visitor orders their shoes from GoodShoes or goes back to Nike to buy them.

The twist here, is that if you have enough capital, you can make any brand authoritative (Generic or creative). For a start-up, this may also be a big deciding factor in their budget.

At any rate, that's just my opinion. Everyone has a different opinion and you're right, the opinion of what is beautiful and brandable is truly in the eyes of the beholder/start-up them self, coupled with the available capital they have to back their vision and push through with it.
 
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Well to keep in the brandable cannabis beverage theme:

StoneAle.Com
 
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Where there is beauty in the eyes of the beholder, there is also brand interest in the eyes of a new start-up.

In translation, where one may find LoveLife.com the perfect Generic-Dictionary-Statement-Brand that works perfectly for their keyword targeted campaign online, another may find LuvLife.com the perfect Creative+Word-Statement-Brand that works perfectly for their brick-n-mortar and online campaigns (Both).

The psychology behind both brand directions is the same and will resonate in it's development and rich content to express it clearly to the consumer.

Sometimes a new brand can come down to a simple choice of whether or not a start-up wants to go the more unique branding route or the more digestible and translatable generic branding route.

If you look at established brands running campaign spin-off's or product/service geared generic campaigns that feed their primary brand leads (Online anyways) it usually translates to a generic word or phrase asset, whereas, the more creative spins end up primary umbrella brands down the road in the long run game.

Ironically, down the road, those creative brands, start investing in generic brands too, to run similar campaigns they witnessed big primary brands using in the past, when they were just starting out.

So, I suppose, the moral of the story here is that a creative brand, while maintaining the same psychological make-up as a generic brand once fleshed out with a clear message, is that the advantage of authority, sits better with the creative brand than the generic brand, unless it has clear association to the creative brand in the generic message.

This is just considering the psychology of a brand in the subconscious of the consumer.

Ask yourself, Does one find more authority In "Nike" or "GoodShoes"? Does one find more instant trust in "DeliciousPizza" or "PizzaHut"?

Now, ask yourself, if GoodShoes had the Nike umbrella brand backing it and had clear association on GoodShoes.com that Nike owned it, would you trust GoodShoes more than if Nike didn't clearly back it? Same question for DeliciousPizza. If it clearly showed PizzaHut owned/operated/backed it, would you feel safer using your credit card on the site?

It's nice to see the message of what we desire generically, but does that really translate to authority, evoking enough trust that you use your credit card in their shopping cart, online?

At the end of the day, one has about 6 seconds once a visitor hits your website to peak their interest and a total of 14 seconds to gain enough trust that they may want to consider buying something from you. The brand itself, may end up being the deciding factor as to whether or not a visitor orders their shoes from GoodShoes or goes back to Nike to buy them.

The twist here, is that if you have enough capital, you can make any brand authoritative (Generic or creative). For a start-up, this may also be a big deciding factor in their budget.

At any rate, that's just my opinion. Everyone has a different opinion and you're right, the opinion of what is beautiful and brandable is truly in the eyes of the beholder/start-up them self, coupled with the available capital they have to back their vision and push through with it.
That's good stuff Eric....especially with the example parallels you pointed out. I just reg'd 5gSix because it just sounded good....catchy? I don't know, but a new NP member just taught me about 5g and maybe 5gSix.com could be 5g headed to to 6g....ever hear of Check Six? or Check-6® Eric? Thanks
 
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That's good stuff Eric....especially with the example parallels you pointed out. I just reg'd 5gSix because it just sounded good....catchy? I don't know, but a new NP member just taught me about 5g and maybe 5gSix.com could be 5g headed to to 6g....ever hear of Check Six? or Check-6® Eric? Thanks
Did you mean "check your 6" or "I got your 6"?

If so, yes. It's the clock position that represents ones back or backside, translating to "I got your back".

Mostly used by military, law enforcement, and organized crime syndicates.
 
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Did you mean "check your 6" or "I got your 6"?

If so, yes. It's the clock position that represents ones back or backside, translating to "I got your back".

Mostly used by military, law enforcement, and organized crime syndicates.
Yes Eric...that's what I meant. I have a lot of Navy Pilots who live nearby, and several of them went to work for Check-6® when they retired. I just bought 5gArc and 5gMission so 5gSix has company:xf.rolleyes: Check out 5gExchange.com, and let me know what you think? Cheers!
 
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brandbucket released some basic info on what brandables sell best;

2 keywords vs 1 or more

.com's sell best of course. people know it well

totally made up invented words dont do that well. 3/4 of the sales were keyword vs invented.people like words they already know its harder to recall invented words!

2+ years avge to sell a domain from bb site

some good info to know
 
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brandbucket released some basic info on what brandables sell best;

2 keywords vs 1 or more

.com's sell best of course. people know it well

totally made up invented words dont do that well. 3/4 of the sales were keyword vs invented.people like words they already know its harder to recall invented words!

2+ years avge to sell a domain from bb site

some good info to know
Good stuff to know artstar. Lately I've discovered I'm more of a brand guy than a domain guy for I generally have a business model/plan behind each domain I create or re-register. After picking up a few 5g domains earlier, I just registered GourmetOlympics™ and ComedyOlympics™ It's interesting that Gourmet Olympics had never been registered, and Comedy Olympics had been registered continually from 2000 to 2016.

A "gourmet" is defined as a connoisseur of food and drink.so why shouldn't there be a be a Gourmet Olympics? Hell, that could become as popular as the real olympics, if not more so:xf.wink:

Just a question? Why wouldn't someone like a Ruth Chris or Darden Foods, or a William Sonoma want to sponsor a Gourmet Olympics or someone like SNL sponsor the Comedy Olympics?

Inquiring minds would like to know. Thanks.
 
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