information Interesting Use of Ngltd .Storage

They must put an url starting with http in smaller letters under the logo.

It is not clear here that it is a domain. Many companies use something.somethingelse for advertising purposes without referring to an url. (something here is usually company name, something else is usually life, concept or any such positive word)

Also someone should make an article promoting new tlds in mainstream business media (after I grab a few more, before renewal time).

one word BRILLIANT!!

That is fantastic. Now that's going all-in, bricks-and-mortar store complete with matching their storefront business name to their new gTLD. Match made in heaven.

Now they just have to reverse the forward to the .com, which is way inferior, Allstorageonline/com, and develop the new G. They must scrap it, no need to be using the redundant "online" in their web address. I think the only thing preventing many businesses from doing this off the get-go, is the fear of not knowing where they will end up in search results.

NameJi said:

forget about average joe, investors would have lined up for his business. Sometimes all these creative work is to impress investors.

Click to expand...

Yes.. But after investors, comes customers. If customers are not able to recognize your web address, the investment is going to have a problem.

-What is a .storage and why we chose to be one!

^ Taking their brand, embracing it's digital footprint. An end-user pioneering a new G, this is what it's all about.

They get it.

The future. All Storage wanted to take it's domain into it's own hands and own it. Just like we added the convenience of allowing full online rentals, All Storage wanted to be ahead of the recent trends and be forward-looking. Our digital footprint is more important than ever in helping us find prospective tenants and service exisiting ones.

Click to expand...

But what is a .storage?! A lot of people aren't familar with the idea of new extensions. Challenges can arise. Asking around and showing our new beautiful box logo, I've had the questions "wait is it all.storage.com?" or "why is there a period there, is that a typo?" New concepts take a while to catch on but this internet thing isn't going away any time soon, but neither is All Storage.

Click to expand...

bmugford said:

Interesting.

I would not even realize that was a domain name. Also, that domain just forwards to their .COM.

On a side note, that is a pretty cool looking building design.

Brad

Click to expand...

OK so even if the user just types in "allstorage," they do have a top listing, so they are covered, but if the user types in allstorage.com, a name they do not own, they will not be directed to the company. I guess the point is, get the .com as well as the alt spelling and then spend a hell of a lot on SEO and building design...