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debate How to make a 7-digits domain sale !

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Cyril.Best

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.Best Staff
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DPs,

I create this thread because I start to understand one big paradox of this industry.

Everyone has its own chapel and certitudes on everything whatever is domain name appraisal, dotcom vs ngtld, blablabla ... - why not ?

But the reality is that only few of you as already sold something for 7-digits in his/her life to a buyer - whatever it's a domain name or anything else.

The first time, I had this chance, I was 20 years old (a long time ago;), I was very lucky because it was not just a domain - it was a full website, a marketplace, but I learned something for the rest of my business life :

What makes the price of a domain name is not the domain itself (whatever is the name or the extension) - it's the buyer - it's the business opportunity or the threat for the buyer !

All the rest : sales tactics, story, emotions .... are pure cosmetics and/or bullshit to go to the deal.

So, to answer the initial question : How to make a 7-digits domain sale ?

The right answer is : Don't chase after the perfect domain, chase after the perfect buyer !

and then bring the perfect domain to your buyer.

You will see - price will then be secondary at the end of the game.

Hope it helps.

All the .Best,

CF
 
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The views expressed on this page by users and staff are their own, not those of NamePros.
really?

do you think that those are frequent buyers of other
less favorite domains?

or want to become domainers????

Anything to keep the new tld dream alive. .Best will bring you the endusers, directly to Namepros! Just keep registering!
 
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really?

do you think that those are frequent buyers of other
less favorite domains?

or want to become domainers????

Hi Frank,

In fact, the question here is not to know if they want to buy more .best domains.

Most of them do but this is not the objective of a such initiative.

What we want to show here is .Best premium testimonials : I mean why successfull entrepreneurs that already own a .com domain for their trademark has choosen to buy a premium .Best names to promote their business/product/service in a different way than using a .com.

Like I said earlier, we are not competing with .com and we will not. We never asked our end-users to replace their brand .com with a .Best. That would crazy and once again the ngtlds that have this strategy are going straight to the wall. On this, I think we all agree.

What we show to our end-user if the value of an additional domain name to promote their business in another way. (The .best way i would say).

Don't want to reveal all our sales tricks here, but for instance, one key argument in our sales pitch is that communicating on a "trademark" .com for your customers is great. But it's branding not sales/acquistion !

Most of people that type-in or search for your brand.com in G, already know it and a minimum of what you're doing. But, now what if you want to acquired new customers for instance ? This is where is the .best opportunity for our end-users and so for traders.

Plus, independently of the pure business perspective of a .best premium acquisition, we want also everybody to understand something that we share daily with our end-users in the emotional psychology of a .best deal and that is almost common to every entrepreneur : everybody wants to be the Best in its business ! And not only want to be but also want to claim it.

This week, we just close the sales of another big premium deal with restaurant.best for instance. But in the psychology of a restaurant owner, its restaurants are as much important as its children. It's like their babies ! Without even counting how sensitive are its customers to its restaurants reputation.

So, If think that this kind of testimonials could be a valuable information for all our .best trader to understand the psychology of .Best end-users and which .Best domains could be great.

Hope it helps.

Best,
 
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Hi Frank,

In fact, the question here is not to know if they want to buy more .best domains.

Most of them do but this is not the objective of a such initiative.

What we want to show here is .Best premium testimonials : I mean why successfull entrepreneurs that already own a .com domain for their trademark has choosen to buy a premium .Best names to promote their business/product/service in a different way than using a .com.

Like I said earlier, we are not competing with .com and we will not. We never asked our end-users to replace their brand .com with a .Best. That would crazy and once again the ngtlds that have this strategy are going straight to the wall. On this, I think we all agree.

What we show to our end-user if the value of an additional domain name to promote their business in another way. (The .best way i would say).

Don't want to reveal all our sales tricks here, but for instance, one key argument in our sales pitch is that communicating on a "trademark" .com for your customers is great. But it's branding not sales/acquistion !

Most of people that type-in or search for your brand.com in G, already know it and a minimum of what you're doing. But, now what if you want to acquired new customers for instance ? This is where is the .best opportunity for our end-users and so for traders.

Plus, independently of the pure business perspective of a .best premium acquisition, we want also everybody to understand something that we share daily with our end-users in the emotional psychology of a .best deal and that is almost common to every entrepreneur : everybody wants to be the Best in its business ! And not only want to be but also want to claim it.

This week, we just close the sales of another big premium deal with restaurant.best for instance. But in the psychology of a restaurant owner, its restaurants are as much important as its children. It's like their babies ! Without even counting how sensitive are its customers to its restaurants reputation.

So, If think that this kind of testimonials could be a valuable information for all our .best trader to understand the psychology of .Best end-users and which .Best domains could be great.

Hope it helps.

Best,


all you are doing is helping hugedomains sell their restaurantbest.com
- a stupid domain, in my opinion, if your name is not Mr Best -


this forum, in my opinion,
is not meant for end users to verify their overpriced buying decisions
 
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ok you sound like you understand sales
but why the he.. are you selling .best

and not really the best ?????

ok you earn more
but is that really true?

if you would buy premium .com s instead
and sell them the way you do

and add as a bonus a -best at the end of the premium domain
well that would mean real business

don't you think so??

Well Frank, it's funny but what you are describing here (.com + .best) is already part of our strategy and what we are actually developing with our registrars. I mean selling : a .com +.best through registrars to end-users.

I like .com as you are : See for instance our recent communication on this : https://twitter.com/FremontCyril/status/1104873126708563968

But there is reasons why we are only doing trading on the .best :

- First reason, I would say : time ! A registry is not a trader. A journey of a registry is different. We are only working on the trading on BIG DEALS and mostly to end-users. Without counting that our social network intiative is taking a lot of our time right now. Dark side of the .best registry is that since 2 years we are working 24/24 - 7/7.

- Secondly, I have the full .best inventory and not only the full inventory but also the .best names - I mean the best domains that can be sold for +$1M to the end-user and that I don't have to buy.

- Furthermore, and because the lack of time or connection, in some case we sell directly .Best big premium names directly to traders.

We did it recently for bank.best for instance. We just sell it to a trader but it's always on trader demand and for a specific name/deal : We don't chase traders - not our strategy.

We chase end-users but we want to help our .Best traders to be successfull coz we know it's part of the global .best economy and the primary reason why I spent time here with you guys sharing info.

My goal is not to converted you guys to the .Best.

My goal is to show you our .Best Registry Reality and business opportunities.

I think it's a big mistake that did all ngtlds leting the trading community on the side coz in the long-term strategy it's also a key to be successfull :"Give first, if you want to receive".

I know that a lot of people (even in my team) wonder why I am here sharing key infos with you guys, but the ones that didn't understand it - don't really get the full picture of our business in the long play.

In few days, we will even create a thread on "What .best domains you should absolutly not buy as a trader ?" - Funny for the .Best CEO isn't it.

Hope this helps you better understand us - Feel free to ask about anything.

Wish you the .best for all your trades.

CF
 
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🚩

HAHAAHAAA

To "welcome" a new member in
such a way is (your right of course but) not normal hahaahaaa
At least you blessed him back, that neutralizes it in some wayyy

.best regards

to me whats not normal is to introduce yerself in his way

but that too is his right like u say...so everyone happy exercising their own rights... ;) and they all lived happily after...next.
 
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Well Frank, it's funny but what you are describing here (.com + .best) is already part of our strategy and what we are actually developing with our registrars. I mean selling : a .com +.best through registrars to end-users.

I like .com as you are : See for instance our recent communication on this : https://twitter.com/FremontCyril/status/1104873126708563968

But there is reasons why we are only doing trading on the .best :

- First reason, I would say : time ! A registry is not a trader. A journey of a registry is different. We are only working on the trading on BIG DEALS and mostly to end-users. Without counting that our social network intiative is taking a lot of our time right now. Dark side of the .best registry is that since 2 years we are working 24/24 - 7/7.

- Secondly, I have the full .best inventory and not only the full inventory but also the .best names - I mean the best domains that can be sold for +$1M to the end-user and that I don't have to buy.

- Furthermore, and because the lack of time or connection, in some case we sell directly .Best big premium names directly to traders.

We did it recently for bank.best for instance. We just sell it to a trader but it's always on trader demand and for a specific name/deal : We don't chase traders - not our strategy.

We chase end-users but we want to help our .Best traders to be successfull coz we know it's part of the global .best economy and the primary reason why I spent time here with you guys sharing info.

My goal is not to converted you guys to the .Best.

My goal is to show you our .Best Registry Reality and business opportunities.

I think it's a big mistake that did all ngtlds leting the trading community on the side coz in the long-term strategy it's also a key to be successfull :"Give first, if you want to receive".

I know that a lot of people (even in my team) wonder why I am here sharing key infos with you guys, but the ones that didn't understand it - don't really get the full picture of our business in the long play.

In few days, we will even create a thread on "What .best domains you should absolutly not buy as a trader ?" - Funny for the .Best CEO isn't it.

Hope this helps you better understand us - Feel free to ask about anything.

Wish you the .best for all your trades.

CF


obviously, you try to convert every reply into a sales pitch

I'm done
 
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obviously, you try to convert every reply into a sales pitch

I'm done


ah forgot

before you post that I don't get it

you are right
I don't think using or investing in a .best is a good idea

but I got the idea of .com and .de in 1996
what did you do in 1996?


Your posts and answers here make it crystal clear to me:
I will never register a .best domain nor will I buy one in the aftermarket

here you can count on me
 
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Hi Frank,

I am glad that you have this vision of being a .com / .de trader since 1996. I wish our traders can also say the same with .Best in +20 years.

I don't think that it's really interesting for the community but as you asked, in 1996, I was not buying domains but developing the first e-commerce website of Fruit of the Loom for its retailers.

As for the .Best domain, I can totally understand that you did not believe in "the best" (like I said I respect every position).

I would just suggest that you probably update your website to be 100% align with your strategy.

f1lter.com.jpg
 
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Hi Frank,

I am glad that you have this vision of being a .com / .de trader since 1996. I wish our traders can also say the same with .Best in +20 years.

I don't think that it's really interesting for the community but as you asked, in 1996, I was not buying domains but developing the first e-commerce website of Fruit of the Loom for its retailers.

As for the .Best domain, I can totally understand that you did not believe in "the best" (like I said I respect every position).

I would just suggest that you probably update your website to be 100% align with your strategy.

f1lter.com.jpg


agreed

that's funny...


still I use a .com
( a .com that nobody will want to buy from me
as I don't want to rebrand the system )
 
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I take a few days off NP and see this thread title. I click on it. I read the first page. I skip to this page (7) and still no evidence of the mega sale. Disappointed. Btw I lurk alot 😊 well done on the click bait.

Regards

KWNG
 
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really great sales tactics for .brand, Cyril!

I mean, you started this thread to get domainer's awareness for .best domains, which now can be registered for $1.99, which again could push number of registered .best domains to higher scale, which would help you to go for an exit on .best - you get very active this year... I like it, if this was your idea.

However, most of active .brand domains, seems to me like are acting like landers rather than brands, which means to me, that your customers' do not have enough trust to rebrand from their .com into .best realm. Imo, a .best domain use-case would be a home for comparison portals. But it's only my opinion.
 
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Trying to work out if I prefer to be the best or to rock. :S
 
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Your choice. I respect.

What this guy has accomplished : put 3 companies in stock exchanges, managing 50k domains/websites before the .best acquisition, acquired the .best with our own money without any financials, sold for $M of premium .Best domain names already, go from 2k to 10k .Best domain names in just 6 months, protecting brands through brands.best for major corp companies, launching THE.Best social network = biggest innovation at scale in the domain name industry ... so nothing ;)

Start a blog. There publish whatever science fiction history you want.

.best has no sense (sorry, but somebody had to say it)
 
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This week, we just close the sales of another big premium deal with restaurant.best for instance.
Congratulations, just a heads up that many people believe a sale is closed when the seller has the money and the buyer has the keys and title to the car/house/etc, last whois update for this one was 28-Nov-2018.
 
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Pete Best was the original drummer for Beatles, somebody tell him his name is available.

Pete.Best $6.99

https://en.wikipedia.org/wiki/Pete_Best

https://sedo.com/search/details/?partnerid=319804&domain=pete.best

"BUY IT NOW BUY IT NOW - PRICE ONLY 1.000.000,00 (one million) EUR INSTEAD OF 1.000.000.000,00 (one billion) EUR If you want to buy this HIGH END ULTRA PREMIUM „.best“ - DOMAIN NAME immediately, you can BUY IT NOW for the stated BUY IT NOW - PRICE by submitting exactly this amount as your bid (acceptance - guarantee)."

A bargain! 1 Million Euros!!!, I had no idea these .best were that valuable, I spoke too soon, man I just really messed up didn't I? So when you get it sold, if you might remember me and give me a 2% finders fee on that cool million, since you regged after you saw what I posted. hahaha. I won't hold my breath though. You didn't register Peter.best- you know he might like that better, unless he is petered out.
 
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https://sedo.com/search/details/?partnerid=319804&domain=pete.best

"BUY IT NOW BUY IT NOW - PRICE ONLY 1.000.000,00 (one million) EUR INSTEAD OF 1.000.000.000,00 (one billion) EUR If you want to buy this HIGH END ULTRA PREMIUM „.best“ - DOMAIN NAME immediately, you can BUY IT NOW for the stated BUY IT NOW - PRICE by submitting exactly this amount as your bid (acceptance - guarantee)."

A bargain! 1 Million Euros!!!, I had no idea these .best were that valuable, I spoke too soon, man I just really messed up didn't I? So when you get it sold, if you might remember me and give me a 2% finders fee on that cool million, since you regged after you saw what I posted. hahaha. I won't hold my breath though. You didn't register Peter.best- you know he might like that better, unless he is petered out.


original quote on sedo page

HIGH END ULTRA PREMIUM „.best“ - DOMAIN NAME The perfect „pete / best“ - domain name, 100 %, worldwide.
 
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to me whats not normal is to introduce yerself in his way

but that too is his right like u say...so everyone happy exercising their own rights... ;) and they all lived happily after...next.
🚩

Sureee
Bless you.
And all those on your ignore list ;)
 
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Hi @Cyril.Best,

I appreciate the time you take to come here to talk about your extension. Was never on my mind before, so in the regard, it is working.

But simply put, I am not convinced by .best. With my branding hat on, you do not usually say that you are the best, that is for the customer to decide. So I am struggle to position this.

But convince me, can you share the premium sales numbers? I can't find them anywhere. Perception drills, but data kills.
 
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Hi @Cyril.Best,

I appreciate the time you take to come here to talk about your extension. Was never on my mind before, so in the regard, it is working.

But simply put, I am not convinced by .best. With my branding hat on, you do not usually say that you are the best, that is for the customer to decide. So I am struggle to position this.

But convince me, can you share the premium sales numbers? I can't find them anywhere. Perception drills, but data kills.

Hi @3sixty,

I totally agree with you and this is why we decided to make a significant move in more transparency regarding our premium sales even if most our premium sales are/were already reported on all our twitter, facebook, instagram, or linkedin accounts. For the ones, that hadn't check them already.

Just as a remember, we just took over the .Best on last July and just operate it since November - so very recently. So all our sales our recent (less than 6 months), if I could just say that.

Nevertheless, regarding our premium sales, we did already significant sales since November (dating.best, bank.best, restaurant.best, ...)

FYI, bank.best was sold for $100K to a french trader in Feb 2019, restaurant.best was just sold to a restaurant owner (end-user) this week also for $100k this March.

These 2 sales will be reported to namebios soon. Buyers will even speak and explain the reasons of their .Best choice once deals will be reported to namebios. (Actually preparing buyers ITW)

Plus, I want also to let you know that as a registry, we also refused many premiums demands over the last months (because we were considering that the proposed price was too low like for sex.best for instance) or received engagement letters like for hotels.best/hotel.best that we still not have accepted coz we thought that the delta between the .com equivalent sales (in this case $11M for hotels.com) and the formal proposal that we received ($1M in this case for the couple hotels.best/hotel.best) were still too far.

As for reporting, we did not report any of our sales to namebios (for the moment) just because ... we did not even know about namebios.

I know it can seem surprising for the trader community but Registries and Traders are actually living in 2 different worlds and this is why I am here : to better understand your and give you as much information as I can to better discover our).

So that, I recently contact Michael from namebios to let him know that we would like to report few big sales to namebios to give more trust in .Best to the community and will give him even direct access to the buyer in a full transparent due diligence process.

So, we asked namebios to enter with us in a NDA process in order to conduct a strict due diligence of each .Best deal.

As we are French (and a lot of our customers our European), we have a strong engagement with GDPR right now in Europe (for the ones that still ignore this).

Without counting on our strict GDPR policy as an ICANN Registry coz I just want to reminds this also that before being a trader, we are firstly a Registry.

So we are now just waiting for namebios to counter-signed our NDA to give them access to all registrants and .Best premium sales information.

Hope this helps.

Wish you the .Best for your future trades.

CF
 
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really great sales tactics for .brand, Cyril!

I mean, you started this thread to get domainer's awareness for .best domains, which now can be registered for $1.99, which again could push number of registered .best domains to higher scale, which would help you to go for an exit on .best - you get very active this year... I like it, if this was your idea.

However, most of active .brand domains, seems to me like are acting like landers rather than brands, which means to me, that your customers' do not have enough trust to rebrand from their .com into .best realm. Imo, a .best domain use-case would be a home for comparison portals. But it's only my opinion.

Interesting quotes and thank you to give me the opportunity to speak about brand domains.

Like I said earlier in many ITW, we absolutly don't want brands to buy and use a .best instead of their .com.

All ngtlds that want big brands replacing their brand.com with a brand.ngtld domain are wrong.

A lot of brands already bought their .Best but as a protection. (amazon.best, chanel.best, bmw.best, rollsroyce.best, ...)

This is why we create the .Best protection program : https://www.brands.best

Coz guess what, we don't want brands to buy .best domains for their trademarks, but we want brands to block registration at the root and not allow any other registrant to use their trademark in a brand domain. (not the same)

This is where our vision/strategy completly differ from all other generic ngltds (.online, .global, .xyz, ...) if I could say.

We want end-users to buy .Best domains on their products/services but not on their brands/trademarks.

And this is why as such we are not competing with .com on the brands domains.

Hope this helps to understand our .Best strategy for brand/trademark domains.

Wish you the .Best

CF
 
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Pretty contradictory. Asking namebio to sign an NDA? Asking namebio to report the sale?

Anyway I’m certain @Michael will verify anything as out there as a $100k sale for a non-dot com extension and merely “talking to the buyer” is not enough to verify anything. For something like this given all the hoopla nothing short of third party verification of transfer of funds could support the alleged sale.

Again why anyone would pay 100k for bank.best or restaurant.best when equivalent extensions in these names were sold for:

restaurant.ly sold for 600

and come to think of it, Cyril says that the buyer of one of these is a French trader, but at the same time

monrestaurant.fr sold for only 2787 (NOT $100K)

and as well we aren't hearing anything more definitive about the million dollar hotel/hotels.best that was supposedly already sold.

It’s nice to dream but realism is what is required when there are many hotel or hotels dot extensions that have sold recently for mid to high three figures (EXample: hotels.ly $568.; hotels.ws $1250.; hotels.nu $983.) and many more available for that or less.

Why yet another non dot com extension would be worth 1000 - 2000X more than these is inexplicable - indeed, unjustified.

I actually like Cyril's good natured attitude but I think that he's at "best" referring to some sort of joint venture agreements that he is valuing at six figures versus any sort of straight cash deals.
 
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Pretty contradictory. Asking namebio to sign an NDA? Asking namebio to report the sale?

Anyway I’m certain @Michael will verify anything as out there as a $100k sale for a non-dot com extension and merely “talking to the buyer” is not enough to verify anything. For something like this given all the hoopla nothing short of third party verification of transfer of funds could support the alleged sale.

Again why anyone would pay 100k for bank.best or restaurant.best when equivalent extensions in these names were sold for:

restaurant.ly sold for 600

and come to think of it, Cyril says that the buyer of one of these is a French trader, but at the same time

monrestaurant.fr sold for only 2787 (NOT $100K)

and as well we aren't hearing anything more definitive about the million dollar hotel/hotels.best that was supposedly already sold.



I actually like Cyril's good natured attitude but I think that he's at "best" referring to some sort of joint venture agreements that he is valuing at six figures versus any sort of straight cash deals.

Hi @xynames,

Want just to clarify few points on this.

After entering our NDA, Michael will have access to all info regarding each deal : I mean contract/invoice, proof of payment/wire and even direct access to the buyer. This is why there is for us absolutly no debate that it will show the community what we did. Like I said we are 100% transparent on all our success and even failure coz it's the best way to market our TLD.

But I would even say more : you will probably not like it and I think that our .Best haters will probaly hate it but objective traders will love it : we will make the buyers speak !

Indeed, coz even if we think that registering our sales in namebios is the great move/step forward in the trader community, I am even more concerned to explain like as you said :

Why anyone would pay 100k for bank.best or restaurant.best when equivalent extensions in these names were sold for restaurant.ly sold for 600 for instance.

If i say it myself, you can always say that it's marketing and you know what I can even totally understand this point of view.

So to avoid any steril debate : we will not only let Michael access to our .Best buyers but we will also make them speak (both traders and end-users)

I already heared some of them : YOU WILL LOVE IT !

PS : As for the hotels.best/hotel.best deal, I repeat it again and again for the ones that still don't want to get it : we received an engagement letter from the buyer and we still not decide/acccept the formal proposal for the moment because we still think that the deal with .com ($11M for hotels.com) is still far away from our offer ($1M for the couple hotels.best/hotel.best). Sorry if it is shocking for your ears but just as a reminder, I was shocked the same when Jan Koun (whatsapp) refuse a $1B deal from FB before he accepts a $19B deal. Like I said : pricing is a subjective debate in this kind of deal.
 
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Are we talking US Dollars or Schrutebucks here?
 
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Hi @xynames,


PS : As for the hotels.best/hotel.best deal, I repeat it again and again for the ones that still don't want to get it : we received an engagement letter from the buyer and we still not decide/acccept the formal proposal for the moment because we still think that the deal with .com ($11M for hotels.com) is still far away from our offer ($1M for the couple hotels.best/hotel.best). Sorry if it is shocking for your ears but just as a reminder, I was shocked the same when Jan Koun (whatsapp) refuse a $1B deal from FB before he accepts a $19B deal. Like I said : pricing is a subjective debate in this kind of deal.

I have refused quite a few offers myself
but have not publically posted the offer as a sale myself

and I very well remember that 10.000 euro offer on a fresh handreg I refused
a few years ago

well .. I still own it
no sale

those claims don't make anybody more trustworthy
 
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I have refused quite a few offers myself
but have not publically posted the offer as a sale myself

and I very well remember that 10.000 euro offer on a fresh handreg I refused
a few years ago

well .. I still own it
no sale

those claims don't make anybody more trustworthy

@frank-germany - Frank, with all the respect that I have for you and your trades, refusing a $10K deal is a little much easier that refusing a $1M deal.

Well, I would even argue that each deal is different and hard to refuse no matter what is the price asked.

In this specific case for instance, it's not just about what amount of money a such deal can bring to the .Best but also in terms of marketing, usage at scale, branding ...

If we were just a "classic" Registry or Trader, we probably accepted it already but with the hype of THE.Best social network, we have a different view on each deal valuation on the long play - that you can have on your side.

This is why I can totally understand all subjective position regarding pricing but to better understand our position, and make a comparison we are like shareholders entering the NY stock exchange (= our social network initiative) and selling their shares (=domains) in the same time.

In finance, it's not gonna play out with investors.

Same thing here : we are just waiting to get closer to a higher valuation that will push the value of each of .Best domain higher on the market.
 
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