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new gtlds Pull up your sleeves, you new G's

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HotKey

Made in CanadaTop Member
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For the 3rd time in 6 months, watching the ol' tee-vee and wouldn't you know, on comes a Go Daddy commercial, with surprise surprise, promoting .guesswhatyesdot-com

I have yet to see another registrar or registry produce something like this for new G's, or anything for that matter.

So essentially, what we have here, is the maximum exposure on prime time television. 3 times in 6 months. Resulting in Mom and Pop knowing only three things:

- to buy a domain
- and there is only one extension
- all at one registrar

GD.

Soo, what the heck is every other registry and registrar doing to combat this monopolization? Nothing. No sleeves being pulled up, nothing being invested in main-stream television advertising by them.

I mean, comeon, get to work people. Investors pulling up our sleeves, but we seem to be the only ones. We have limited resources in educating the masses. To generate mass appeal on new products, we need exposure from the source, or even places like talk shows. Eg. Ellen or Jimmy Fallon. Else we're looking at a 50 year adoption rate. I mean slow and steady winds the race, but that slow??

When you have prime-time exposure, you don't have to worry about the distractors sitting around in circles singing kum ba yah and moaning and groaning how the non-coms don't get traffic, there's no comparables and oh no they are soo confusing. We don't need this mantra as new G investors. I would prefer if you're not willing to be educated, at the very least offer something constructive that improves to what we're building.

I realize Verisign is pooping cash, which helps them inject funds to, well, help them poop more cash, but surely the people who run new extensions had more than just the initial capital of 180k to acquire the new G?

They can't make something on the magnitude of a domain extension and expect people to just know about it. Particularly when up against an almost 40 year old behemoth.

So what's the problem? Are there vested interests that are attempting to bury new adoption? Or are these new registries really that cash-strapped? Whatever it is, looks like it continues to be up to us to roll up our sleeves and plug on. But until more excitement is generated, my weight will be on current stock rather than new acquisitions.
 
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The views expressed on this page by users and staff are their own, not those of NamePros.
I was shocked that someone used a less comprehensive, less reliable source (Reported Sales thread on NP) instead of NameBio or DNJournal to prove something in the world. Most of the .com sales in the Reported Sales thread are just $xxx, does it mean .com has little value? Btw, there is one more recent ngTLD sale (.business, $2,900) in the thread.

Someone mentioned there are very few actual uses of ngTLDs. Actually you can use google search to find the websites using ngTLDs:
  • site:.news --> 280 million search results
  • site:.site --> 248 million search results
  • site:.club --> 208 million search results
  • site:.xyz --> 190 million search results
  • site:.top --> 55 million search results
  • site:.app --> 8 million search results

I'm shocked you actually tried to use that, little comparison:
site:.pw - 166 million search results
site:.tk - 274 million search results
site:.mobi - 73 million search results

etc.

"site:.news --> 280 million search results"

less than 61,000 regs - https://ntldstats.com/tld/news
 
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Actually you can use google search to find the websites using ngTLDs:

I doubt those are websites, probably parked pages. ,top used to be the TOP in the phishing spamhaus index.
 
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Some New gTLDs are picking up traction, and you can see this for yourself by doing a search for Site:.forsale at google which will show you the many realtors and other end-users who are using this extension (you can do the same search for other New gTLDs too to see their active websites).

What is the point in trying to convince domainers that new tlds are picking up traction? Everyone knows that they aren't. Bit like those crazy "spot a .app in the wild" threads. Yep, it is like spotting an endangered species.
 
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@Kate
So what needs to be done?
  • Registries need to be much smarter with introductions.
  • ICANN needs to stop introducing new extensions until existing ones get more traction, and they must stop entirely stupid (.sucks this is looking at you) and repetitive domain names (singular/plural etc.) without justification.
  • Those in the branding/marketing business in (my very limited) experience simply do not know about new extensions or have serious misinformation about them. This needs to change as they influence or make adoption decisions.
  • We need a professional brandable marketplace that specializes or offers new extensions to startups.
  • We need to do a better job at getting ngTLDs into the hands of non-profit organizations.
  • We need to stress the applications where new extensions excel over legacy ones (like domain name phrases and exact matches to a company name, like Stupendous Space using Stupendous.space - a made up example).
  • We need to promote them not as an alternative or low cost option, but rather as a fresh way to express your digital address, while being honest about the limitations of not using a country code or .com.
  • We need advertising, and I am not an expert to say what kind would most work.
  • We need to get the young using them. If they do, eventually the market will grow. Domains in general need to earn a place in business schools at colleges and universities.
  • We need to have less volatility in registrations and lack of renewals. More should have 5 yr promotions for example.
  • We need a few spokespeople who will make a difference outside the domain community.
  • We need some luck.
Bob

Bob, you are wasting your words, how about just accepting new tlds they aren't doing so well and domainers have no control over it?
 
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No commercial value for you or domainer trader resale, yea but that only. End users in those businesses perhaps could rank them. Christmas no commercial value? Macys.christmas developed out for once a year retail sales, except retail is shrinking. After.christmas too, etc. Congress people could use either as well for the parties, provided renewals are not too much. .garden for a small business, they can pay reg fee if they believe in it. The reason why these extensions exist is not to enrich lottery ticket speculator domainers, its for businesses. But I would bet if a survey were conducted that 2% of the population even know they exist, unless they went to GD after seeing a commercial and were frustrated their .com was taken, so see the alternatives.

Thanks for education on the .bot extension, sounds right in line with you-are-the-product to give away free bot tld extensions. Google will follow your “registered” scraper bot around or your ideas, since you need to validate it and its no monetary cost. They will steal your data like they do with everything. I see no long term value in that extension at all.

I define that an extension has commercial value if it can describe a business model, industry, product or service. .christmas can only describe festival and it is not necessary for businesses to have a domain for a festival. After.christmas is now just a parked domain.

I admit that .garden has commercial value. But as I mentioned, it is too niche.
 
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christmas can only describe festival and it is not necessary for businesses to have a domain for a festival.

I don’t know where you are, but Christmas shopping for retail traditionally makes up for 95% yearly gross receipts in the USA. I know in some places like in Asia, say like Thailand its not even considered really a holiday. Not a one-shot festival, people plan all year long inventory buying specific for delivery where shopping rush is the day after Thanksgiving. Black Friday too.
 
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I'm shocked you actually tried to use that, little comparison:
site:.pw - 166 million search results
site:.tk - 274 million search results
site:.mobi - 73 million search results

etc.

"site:.news --> 280 million search results"

less than 61,000 regs - https://ntldstats.com/tld/news

I truly believe that Google search is the best source to show actual uses of ngTLDs. If you have a better source, kindly advise me.

It seems the Google search results contradict with nTLDStats figures. If possible, can you educate me how nTLDStats considers a registration? Where does nTLDStats collect information? And does nTLDStats count all registrations all over the world?
 
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I doubt those are websites, probably parked pages. ,top used to be the TOP in the phishing spamhaus index.

If you have a doubt, why not check, click them and see if they are actual websites or parked pages?

Basically, you can see the websites' descriptions shown in the search results to justify if they are actual websites or parked pages.
 
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I don’t know where you are, but Christmas shopping for retail traditionally makes up for 95% yearly gross receipts in the USA.

:xf.confused: Now that sounds like a made up statistic.
 
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I don’t know where you are, but Christmas shopping for retail traditionally makes up for 95% yearly gross receipts in the USA. I know in some places like in Asia, say like Thailand its not even considered really a holiday. Not a one-shot festival, people plan all year long inventory buying specific for delivery where shopping rush is the day after Thanksgiving. Black Friday too.

My country celebrates Christmas and I understand Christmas shopping is a great event of a year. But it is not necessary for businesses to buy a domain for a festival campaign. As I mentioned, .christmas itself does not describe neither business natures nor great deals in Christmas. If someone use .christmas targeting for large sales in Christmas, they still need to put huge offline and online marketing effort to introduce their businesses, products and discounted offers. .christmas domains have no or very low effect on their retail sales.
 
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Christmas = biggest shopping season of the year
Garden/Gardening = huge business

Yes, they have all the regs
https://namestat.org/s/newgtld-summary
https://ntldstats.com/

Just read the FAQ's on the site, goes thru your questions - https://ntldstats.com/faq

Thanks for your information!

The websites have a limitation that since not every registry publishes their zonefile data in advance to their General Availability, they only get data for TLDs that already launched General Availability. So, their figures do not show a full picture of all registrations.
 
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Thanks for your information!

The websites have a limitation that since not every registry publishes their zonefile data in advance to their General Availability, they only get data for TLDs that already launched General Availability. So, their figures do not show a full picture of all registrations.

No, they show reg numbers. The site command is urls, not websites. 1 site could have thousands of pages.

https://ahrefs.com/blog/google-advanced-search-operators/

https://www.google.com/search?client=firefox-b-1-d&q=google+search+commands
 
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No, they show reg numbers. The site command is urls, not websites. 1 site could have thousands of pages.

https://ahrefs.com/blog/google-advanced-search-operators/

https://www.google.com/search?client=firefox-b-1-d&q=google+search+commands

Thanks for your explanation! It helps explain why Google search shows hundreds of millions of search results for a ngTLD. And at the same time, it also indicates that there are actual websites built using ngTLDs.

There are limitations in Google search, NameSat and nTLDStats. But I still think in order to find actual websites using ngTLDs, Google search is the best way to do so.
 
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Have a look at .app daily registrations, it is a long slow graph down, and deletes haven't even started yet.

ntldstats.com/tld/app

The chart for dot APP in fact displays a continuously RISING line.

Since I am an investor in stocks (and have read 29 books about the sharemarket) I know enough about technical chart analysis. The following is from your own cited source:

https://www.ntldstats.com/tld/app

There are now an astounding 377,919 dot APP domains registered.

On 30 December 2018, there were 354,186 dot APP domains. Now there are 377,919. That represents growth of 23,733 domains in less than three months.

Here are the REAL numbers since 1 February:

FEBRUARY

1st 364,416
2nd 364,679
3rd 364,925
4th 365,246
5th 365,597
6th 365,902
7th 366,292
8th 366,607
9th 366,829
10th 367,056
11th 367,404
12th 367,706
13th 368,018
14th 368,323
15th 368,620
16th 368,851
17th 369,078
18th 369,370
19th 369,761
20th 370,206
21st 370,639
22nd 370,957
23rd 371,330
24th 371,587
25th 371,933
26th 372,320
27th 372,723
28th 373,215

MARCH

1st 373,667
2nd 373,969
3rd 374,247
4th 374,587
5th 374,955
6th 375,265
7th 375,599
8th 375,949
9th 376,214
10th 376,434
11th 376,672
12th 376,661
13th (inaccessible)
14th (inaccessible)
15th 377,919

As for dot DEV, it’s only been released a few weeks ago and you are already complaining there is “nearly no usage”?
 
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Re registration numbers, my view is that overall ngTLD numbers are roughly constant for the last almost 3 years. Critics find a period when they seem to go down and stress that, proponents find a period when going up and emphasize that. The details mirror how many discounts are happening. It is real world use that matters in any case (data nTLDstats)
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Re pricing some registries have gone route of deep discounts and then much higher renewal as their model. The idea is after a year of use enough will want it that they will keep the domain. It is a model we use in many other things - pretty sure that my TV-Internet plan probably lost money on the first 6 month period but count on me sticking with them for at least a few years. Essentially the $0.99 .com domains from GoDaddy (and the deep discounts in first year of .info) use the same model - they lose (wholesale at least prior to any incentives at registrar level is $7.85+$0.18) but count on long term win. Others new extension registries have taken the approach one price with registration and renewals all at the same price (recent Google .dev, .page and .app for example follow that).

But really we have again let critics divert the attention of a thread into questions that have little do do with the essential idea that this thread was supposed to be about, so I would like to remind us all of what @HotKey said in the post that started this thread:
Resulting in Mom and Pop knowing only three things:

- to buy a domain
- and there is only one extension
- all at one registrar

GD.

Soo, what the heck is every other registry and registrar doing to combat this monopolization? Nothing. No sleeves being pulled up, nothing being invested in main-stream television advertising by them.
Bob
 
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Interesting, please tell us more about how dot site names grow and avoid the stigma of being “inflated pumped up worthless” while selling for 99 cents at godaddy, thanks.
I don’t know of a way to trace the history of any discount pricing offered by any registrars, so cannot definitively answer your question.

It is a very interesting question because dot SITE is one of the very best and most successful strings with more than a million registrations.

However, I did recently receive the Uniregistry March Newsletter.

It is offering dot SITE registrations for “0.99 cents - was $29.88.”

So the promotional price you mention seems to have been offered only recently. Prior to that, an unknown number of the registrations would have been made at $29.88.

The fact that the registry (RADIX) recently reported remarkable revenue growth of 30 percent and profitability growth of 45 percent certainly indicates that firstly, the extension is successful and secondly, their pricing across their strings cannot but be high on average.

The chart displays an upward spike beginning around 3 March which would be very consistent with a large price reduction at the beginning of this month:

https://ntldstats.com/tld/site

Hmmm... looks like they added about 50,000 domains in the last two weeks.

If an extension has a discount for a month and marketed elegantly, there is no stigma. Even luxury cars do it but only once a year.

If they seem to always seem to be super cheap, they start to look desperate.
 
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I don’t know of a way to trace the history of any discount pricing offered by any registrars, so cannot definitively answer your question.

It does not do exactly what you want, but something that provides an indication of the amount of discounting in an extension is offered by TLD-list. If you select an extension, and then scroll to the very bottom they will show you a history of the best price available for registration, transfer and renewal on different dates. The graph if you hover over it will show the registrar and exact price for the best deal price.
 
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@Bob Hawkes so you bring this back on topic. Someone sees a Godaddy commercial and then looks at their internet page and uppn arrival enters say enters their perfect domain: example petessports.com. Godaddy responds and says it isnt available and fills the entire screen with alternate extensions. Where is the problem? So then perhaps, the prospective customer goes to google and types in the name and discovers its a website, so they go back to godaddy and choose a third word petessportsconsulting.com, and its available, they buy the name, hire a developer and thats that.

Or, they google “domain names” and go buy petesports.website for free on Namecheap with hosting included.

There are always choices given so a small business owner looking for a .com is faced with a dizzing array of alternate choices.

The original question:

“Soo, what the heck is every other registry and registrar doing to combat this monopolization? Nothing. No sleeves being pulled up, nothing being invested in main-stream television advertising by them.Soo, what the heck is every other registry and registrar doing to combat this monopolization? Nothing. No sleeves being pulled up, nothing being invested in main-stream television advertising by them.”

There is no monopoly. GD spends a ton of investors money on ad’s. Other registries don’t have their budget or want to spend megabucks on TV ad’s, but they could if they wanted to. Namesilo, Namecheap, Dynadot, Uniregistry don’t target end users on TV, afaik. They do pay for Google ads though. They do send out emails to existing customers. Once you go to their websites to register a name your entire screen filled with alternates to .com, always.

In my experience, Before I got involved with this domain name thing I knew of two primary companies. Network Solutions from my registrations in mid 90’s and Godaddy because of seeing that Nascar ad somewhere. I knew others existed, but no name recognition as OP is asking about. I recall parked pages from uniregistry so that was their ad. I Never heard of all these other specific smaller companies until I bought some websites and names from other people on secondary market. These discounted offers cannot support TV ad’s and seems to me they target domainers, not end users. Namecheap seems to have large name recognition, no idea if they have a TV ad but have seen huge banners in content ads placed in news articles based on google cookies behavior.
 
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As for dot DEV, it’s only been released a few weeks ago and you are already complaining there is “nearly no usage”?
Okay then, let's talk about .app since it was released almost a year ago, and it's a Google TLD too. It's got 370K+ regs.

How many have you visited or have got in your bookmarks ?
Personal experience counts more than registration numbers.

My answer: never visited any, so I don't care. Just another extension.
And even if I get a chance to visit one, it probably won't change a thing unless I become a repeat visitor.
Just another extension.
Where are all those developed sites ? Or is it me who is special ?
 
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What is the point in trying to convince domainers that new tlds are picking up traction? Everyone knows that they aren't. Bit like those crazy "spot a .app in the wild" threads. Yep, it is like spotting an endangered species.

You didn’t quote me, that was what someone else wrote.
 
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:xf.confused: Now that sounds like a made up statistic.

Ok, maybe it is 87% or 95.7%, I just threw it as a ballpark number, I don’t care what the actual number is, but Christmas makes or breaks large retailers and malls. I have been involved reading this sort of number every year my entire adult life. Even CNBC and stock market talk all about “ we are waiting for the Christmas sales numbers to come out... blah, blah, blah..”. Its basic normal mall retailers. Amazon hires extra employees to sleep in tents too.
 
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I was not saying that there, necessarily, was anything wrong with the situation @offthehandle , and of course you are perfectly correct that different companies take different approaches. GoDaddy have always selected to do lots of advertising in several formats. Some others have emphasized promotions, some online only advertising and a few have essentially cut margins to the minimum possible and depended on word of mouth to get customers. Several used by NPs members I would place primarily in that activity.

And you of course are right that GoDaddy show you other choices, both other forms of .com, here in Canada they always show the .ca if available, and some other extensions.

I do agree with @HotKey though that advertising has caused the general public to assume that there are fewer choices than there really are. But at least I have never seen a GoDaddy ad that directly pushed anything other than .com, even here in Canada they do not advertise (on TV) the .ca.I would point out that the other thing I see on TV are Wix ads, and the growth of Wix has certainly dampened the market for domain names.

There is no doubt that the new extensions do advertising, just not on TV. I have seen lots of Radix online commercials for example.

But yes, my main concern was that the original topic was worth discussing, no matter what your view, but we seemed to have got off onto discussing registration numbers, extensions people hate, etc. that did not to me seem related to the original topic.

Thanks for your contribution.

Bob
 
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... dot SITE is one of the very best and most successful strings with more than a million registrations ... If an extension has a discount for a month and marketed elegantly, there is no stigma … If they seem to always seem to be super cheap, they start to look desperate.
Thanks for the thoughtful reply. Bob’s link shows dot site reg price hugging $1 since 2016 so let’s say elegance or desperation is in the eye of the beholder. To me the biggest hurdle for this one is it’s like naming your dog “Dog”, other than that I don’t resent any tld for being priced at a buck, I wish they all were.
 
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Lol this is just like people who have bitcoin saying that every other crypto is trash. Of course, most are... but some are not. I question one's diligence skills, though, if they think there is no development in .app.
 
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