advice Outbound Buyer Psychology

MrAcidic said:

Drop the price to more of an impulse purchase price $235 - $335 range

What is your email template like? Is it on point? To long winded? Not getting your USP message across right?

Hi (first name),

I am the current owner of xxxxxx - which is now for sale.

I feel the above would create excellent value for your company.

Insert USP here (one line)

Insert USP 2 here (one line)

Insert USP 3 here (one line)

I am only reaching out to a select few companies and would appreciate a quick response if there is any interest from your side.

If you wish to purchase this name please follow the below link:

(insert link here)

If you have any questions please do not hesitate to get in touch via email or phone.

Kind regards
Name
Number

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This kind of lengthy messages will be ended in a spam or junk folders

BuyBrandWeb.com said:

This kind of lengthy messages will be ended in a spam or junk folders

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That's your opinion, this is nowhere near a lengthy email - go check out the template threads to see what they look like. They are all short, simple sentences, when you look at in on an email it you can see how "long" it is

I would say the majority of outbound emails are for non premium names so how would promote them to Mr and Mrs business owner who has no clue about the benefits?

Hi Mr Blog

I own xyz.com and it is for sale.

You can buy it here - ..................

Thanks

Mrs Blog

MrAcidic said:

That's your opinion, this is nowhere near a lengthy email - go check out the template threads to see what they look like. They are all short, simple sentences, when you look at in on an email it you can see how "long" it is

I would say the majority of outbound emails are for non premium names so how would promote them to Mr and Mrs business owner who has no clue about the benefits?

Hi Mr Blog

I own xyz.com and it is for sale.

You can buy it here - ..................

Thanks

Mrs Blog

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I do outbound for my Flippa auctions (not for all auctions). I prefer to keep the message very short and simple.

@rohitgoyal is an outbound expert and he may help us here further.

BuyBrandWeb.com said:

I do outbound for my Flippa auctions (not for all auctions). I prefer to keep the message very short and simple.

@rohitgoyal is an outbound expert and he may help us here further.

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It would be nice if you could share an example of your email, the more choice people have the better

Some great advice in this thread on how to do good outbound.

But to stick to the OP's specific issue, the real problem is with the TLD. The majority of buyers you contact will only know the original big three (com, net, org) plus their country code extension. They don't even know the new extensions exist.

I've seen very very little evidence on NP of people having success at doing outbound with ngTLDs. These things seem to sell best when you invest only in single names with high commercial desirability (OP's name is neither, unfortunately), and then sit and wait for a buyer who wants to gamble on something new and edgy.

Keep trying but make sure you are emailing the most relevant leads

BuyBrandWeb.com said:

I do outbound for my Flippa auctions (not for all auctions). I prefer to keep the message very short and simple.

@rohitgoyal is an outbound expert and he may help us here further.

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Either it's inbound or outbound, it's completely upto the buyer whether they want to purchase it or not... You have a domain and collected potential leads and sent out mails... Task is done there itself.. If buyer is interested than he/she will purchase or else they won't... Just accept the fact and move on...
End user do not have obligation to reply back or to show interest in the domain... For them,, domain is just one small portion of their overall business and not their primary work... They have hell lots of other important things to worry about...

Lastly I personally don't find any sense in doing outbound apart from Com, org and cctld...

rohitgoyal said:

Either it's inbound or outbound, it's completely upto the buyer whether they want to purchase it or not... You have a domain and collected potential leads and sent out mails... Task is done there itself.. If buyer is interested than he/she will purchase or else they won't... Just accept the fact and move on...
End user do not have obligation to reply back or to show interest in the domain... For them,, domain is just one small portion of their overall business and not their primary work... They have hell lots of other important things to worry about...

Lastly I personally don't find any sense in doing outbound apart from Com, org and cctld...

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sir, I'm doing outbounding from five months. Till now, I have successfully sold only one domain. I'm not getting any replies from the buyers. I'm using gmail and ymail for outbounding. Any suggestions or tips from your side sir

Make your email as relevant as possible. Number is nothing when your email/offer is not relevant to the leads. Only email the most likely people, businesses with similar business names

dande said:

Make your email as relevant as possible. Number is nothing when your email/offer is not relevant to the leads. Only email the most likely people, businesses with similar business names

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Thanks for replying. Could you please share the email templates you used for outbouding.

lakshmikanth said:

sir, I'm doing outbounding from five months. Till now, I have successfully sold only one domain. I'm not getting any replies from the buyers. I'm using gmail and ymail for outbounding. Any suggestions or tips from your side sir

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I have written couple of post regarding outbound which maybe helpful. You can search the same by typing my name...

Tatiana Bonneau said:

"Hi John, do you get a lot of direct traffic to your site? Do you spend on the keywords X and Y? I have the domain name xy.com and I'm

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I totally agree with tatiana. Turn it on the business buyer side = the deep value for the buyer.

First approach, make the buyer speak about his business like tatiana said.

Asked him with open questions that could be not answer with a simple yes or no. It's like charming a girl.

But most important, i would say that you have to know your buyer before contacting him.

Source any relevant and recent business information about him. For instance, we are actually selling a domain for 7 digits but it's not going to us like that. We work deep in detail to know and understand all its business during more than 6 months. We analyze all their business, their spend, ...

Then once you know your buyer, you have to identify your buyer category.

On my own, I only know/met 3 type of buyers :

1. the ones that only invest on opportunities & ROI (offensive ones), = usually challengers
2. the ones that only invest on protection (defensive ones), = usually dominant players
3. the ones that buy because they have a bigger EGO than me (not a lot when you are the .best), but still

For the 1st category, you have to make him understand the real business opportunities : for instance how much he spent on google ads or facebook ads last year for each click vs organic traffic he can get for free from the organic traffic of your domain coz its all about ROI for them. What is greta is that google ads is now overpriced on the market so this works good with this kind of buyer.

For the ones that only invest in protection, it's more difficult coz you have to argue about a real threat. More easy with big Corporates than with SMB.

For the last category, it is easier - they don't buy on business metrics (even if they pretend) but on emotions - so make them the best of their business category and they will plunge. Ego is the biggest business weekness and this is the .best that tell you that so on this you can trust me.

Hope this helps.

All the .best for your domains.

CF

Cyril.Best said:

I totally agree with tatiana. Turn it on the business buyer side = the deep value for the buyer.

First approach, make the buyer speak about his business like tatiana said.

Asked him with open questions that could be not answer with a simple yes or no. It's like charming a girl.

But most important, i would say that you have to know your buyer before contacting him.

Source any relevant and recent business information about him. For instance, we are actually selling a domain for 7 digits but it's not going to us like that. We work deep in detail to know and understand all its business during more than 6 months. We analyze all their business, their spend, ...

Then once you know your buyer, you have to identify your buyer category.

On my own, I only know/met 3 type of buyers :

1. the ones that only invest on opportunities & ROI (offensive ones), = usually challengers
2. the ones that only invest on protection (defensive ones), = usually dominant players
3. the ones that buy because they have a bigger EGO than me (not a lot when you are the .best), but still

For the 1st category, you have to make him understand the real business opportunities : for instance how much he spent on google ads or facebook ads last year for each click vs organic traffic he can get for free from the organic traffic of your domain coz its all about ROI for them. What is greta is that google ads is now overpriced on the market so this works good with this kind of buyer.

For the ones that only invest in protection, it's more difficult coz you have to argue about a real threat. More easy with big Corporates than with SMB.

For the last category, it is easier - they don't buy on business metrics (even if they pretend) but on emotions - so make them the best of their business category and they will plunge. Ego is the biggest business weekness and this is the .best that tell you that so on this you can trust me.

Hope this helps.

All the .best for your domains.

CF

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Thanks @Cyril.Best and Tatiana. Both are spot on. Thanks for sharing your thoughts and experience. It speaks volumes.

Domaindogged said:

Hello Forum

Here's the frustration. I have been outbounding the domain name surelock.homes

Sourcing a lead is not difficult

For example surelockhomes.us

No response despite finding founder contact email

Many other examples, same result

So when I find it seems the stars align but you start to second guess, and ask why they wouldn't buy

I have not approached yet its frustrating to start to be gun shy on a name and process

Also would consider profit share someone could bring success to this one

currently at a marketplace Bin $580

I need an assist on buyer psychology

Thanks

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Questions,

Do you think you are selling them a better name than they have now?
Do they know surelock.home is a domain name?
Do you think they will respond to spam?
Will their customers know how to use the name?

If you are answering yes to all questions you need to rethink!

In addition to @Cyril.Best and Others. Here are few thoughts:

1) ‘Who is the seller’ - is super important when closing high worth deals. Always send emails through your brand or company email account. Do not ever send emails using yahoo or gmail account. If you don’t have a brand – own it and represent it. People love to respond when they feel other party is trust worthy.

2) Who is the buyer. Do your research, learn about buyer, buyer business, buyer acquisitions, buyer future plans, buyer cash flow, any investments etc. Once you know buyer, think if your domain can add value to their business or their future business. If yes, pitch the buyer with right information. Always questions and make buyer more comfortable.

How to demonstrate value of a domain: Different people do this differently. One way is to create small innovate product or website and attach your domain name to it. Then you already know the traffic, customer pains and business problems to solve.

3) People buy because of emotions, create a story around your domain and add emotional aspects.