BrandBucket Experience

• I've been very inactive for a very large time period for reasons unrelated to domaining. I regret that because I strongly believe that my stats would be much much better, with a lot more sales and a larger portfolio of brandable names. Unfortunately due to not having a choice due to personal reasons, I left my account activity on autopilot for a long long time. Surprised to see that many of the naming choices I made when I started, still convert into sales even with very low activity.
• 180 names published overall. Low volume portfolio.
• Over 55K in net profit on BB since Jan 2015, with 35 sold names (in 49.5 months Jan 14 2015 to Today Feb 27). Yes, about a year in 4 years 1 months 14 days with no sale...
• Last BB sale 1 week ago.
• Many of rejected BB brandable names were listed and sold in BR and other domain selling platforms like Sedo and Afternic totaling in over 60K net profit. Most recent example of such sale: V I A W A L L E T - sold fast 3 days ago for 3999 on Afternic.
• More than 50% of sales were hand-registered domains. There remaining percent were closeout GD domains, backordered domains, trades here in NamePros.

Dimitris said:

Happy to share my stats with you, purely for educational purposes. Intention is not to brag about my sales; but to make you revisit and possibly revise your investment/sales strategy for more sales and less naming choice mistakes and to keep your faith and loyalty to the BrandBucket platform. Simply because it is possible. Keep that in mind.

• I've been very inactive for a very large time period for reasons unrelated to domaining. I regret that because I strongly believe that my stats would be much much better, with a lot more sales and a larger portfolio of brandable names. Unfortunately due to not having a choice due to personal reasons, I left my account activity on autopilot for a long long time. Surprised to see that many of the naming choices I made when I started, still convert into sales even with very low activity.
• 180 names published overall. Low volume portfolio.
• Over 55K in net profit on BB since Jan 2015, with 35 sold names (in 49.5 months Jan 14 2015 to Today Feb 27). Yes, about a year in 4 years 1 months 14 days with no sale...
• Last BB sale 1 week ago.
• Many of rejected BB brandable names were listed and sold in BR and other domain selling platforms like Sedo and Afternic totaling in over 60K net profit. Most recent example of such sale: V I A W A L L E T - sold fast 3 days ago for 3999 on Afternic.
• More than 50% of sales were hand-registered domains. There remaining percent were closeout GD domains, backordered domains, trades here in NamePros.

Tip:

Choose a name you are 1000% confident that it will be sold for a very good end-user price at some point. It doesn't have to be sold on BB. If BB does not accept your domain, do not lose faith. Try all the available options and the worst case scenario would be to sell it for a reg fee - but do it! Don't wait until it is time to renew it again.

Making the right choice is very very difficult. It takes hundreds of days and nights analyzing sales data, trends etc. What is crucial is focus on building your experience in identifying the right domain investment and not go "bankrupt" with dumb naming choices. Of course you have to be lucky as well.

Set a budget for a year. An amount you are comfortable and willing to lose. Do not exceed it. Learn by your mistakes. Reinvent your strategy. Improve. Profit more - you are more confident now.



Show attachment 110995

Show attachment 110996

Click to expand...

Embrand said:

Thanks a lot for providing this. Viawallet is a nice name, by the way.

Click to expand...

Jay Ha said:

Also, a heads up: a $100 logo is = to a $200 logo which is = to a $500 logo. Not seen a single extra effort by their designers and I've tried each. Designers won't even bother use a different font. DON'T GET TRICKED INTO THINKING A $500 LOGO MEANS A PROFESSIONALLY DESIGNED LOGO, THEY ARE ALL OF SAME QUALITY.

Click to expand...

NYJimbo said:

in a nice font

Click to expand...

Grilled said:

I wonder how much this varies if you're growing your BB portfolio in quality instead of quantity? (assuming quality yields better internal search results)

As @Embrand BB portfolio is truly something to drool over.

Less domains. Less renewals. Less listing fees. Higher initial investment. Higher reward. The way to do it?

So many different strategies and factors to consider in domaining...

Click to expand...

hookbox said:

I think the problem is that your portfolio is of such high quality. 82% of your names are above $8,995. It would be really hard to compare your sales against other sellers where the majority of the names in their portfolio are priced under $3,000.

Click to expand...

Grilled said:

FWIW:

There appears to be 605 currently published domains priced over $10k.

Compared to an apparent current total of 54,245 published domains.

Equating to apprx 1% of their inventory priced over 10k.

Which I think @hookbox was getting at. The two separate classes of BB domains and sell through rates / profit margins?


Pushing this further @Embrand -- can you comment on the commission paid on sales over $10k? As there is an argument that premium domains sell themselves, and as such, 30% commission is (or hopefully was?) a little rich...

Nonetheless, having 99% domains priced under $10k, gives a little insight to the competition of premium BB domains (if you define premium BB domain by being priced above $10k). E.g. When searching by domains priced over $10k, the 54,245 field of domains shrinks to 605.

Sample:
Page 1
Priced over $10k
Left all Search Defaults: Including all TLDs, All brand type, Sort by Relevance

Show attachment 111033

Show attachment 111032

...

To further the analytics of currently published BB domains priced over $10k, the TLD breakdown:

.COM = 578
.LY = 26
.IO = 0
.ME = 1

...

FWIW

IMO

The updated search UI is very user friendly.

With one minor bug (or maybe strategic decision?) with the refine options...

BB has at least (4) TLDs published...

Yet, when you refine the search using their UI, you can only refine by (3) .LY, .IO, and .COM.

What about .ME!!!!? Ha.

Maybe the strategic decision was based off the apparent size of their .ME inventory?

.COM = 53,331
.LY = 776
.IO = 129
.ME = 10

Edit: The reason the above count of 4 TLDs equates to 54,246 yet the figure in this same post states 54,245, is because one domain was apparently added while I was writing this. Ha.

Click to expand...

• 30% for names below $50,000 USD
• 20% for names between $50,000 USD and $100,000 USD
• 15% for names above $100,000 USD

Embrand said:

I am glad you mention BB's commission, because this is actually one thing many people misunderstand. They do not charge 30 percent on all names. This is the commission structure:

• 30% for names below $50,000 USD
• 20% for names between $50,000 USD and $100,000 USD
• 15% for names above $100,000 USD

Click to expand...

Grilled said:

Apparent Total Published domains:

Over $100k = 33
Between $50k and 100k = 81

Which begs the question, how is commission handled on something +/- $5 from the threshold?

(hopefully there's some wiggle room)

e.g.

Person (1): I wanted to stand out with an approachable price of $49,995.

Person (2): You would have saved apprx $5k in commission fee's by increasing the price by $5 to an even $50k

Person (1)

Show attachment 111038

Click to expand...

equity78 said:

Excellent point, and it shows some sellers don't know the commission table or are not paying attention to their portfolio.

Click to expand...

Grilled said:

Apparent Total Published domains:

Over $100k = 33
Between $50k and 100k = 81

Which begs the question, how is commission handled on something +/- $5 from the threshold?

(hopefully there's some wiggle room)

e.g.

Person (1): I wanted to stand out with an approachable price of $49,995.

Person (2): You would have saved apprx $5k in commission fee's by increasing the price by $5 to an even $50k

Person (1)

Show attachment 111038

Click to expand...

Embrand said:

You also have to be careful if you have a name at, say $52,000, and buyer asks for a 5 percent discount...

Click to expand...

Dimitris said:

Sold one more today @ BrandBucket - two sales in last two weeks, over 6K in revenue. Both hand-registered late 2016.

Click to expand...

aheiven said:

Why is twiq (dot)com so high, and many of the prices like iq are not so high, veiq(dot)com personally feels better than twiq (dot)com, but the price is less than one-tenth.

Click to expand...

DNGear said:

Tweak.

Click to expand...

Finest said:

Names submitted more than two weeks ago are yet to be evaluated. That's poor from BB, very poor.

Click to expand...