conferences NamesCon2019 Recap

Can you electronically attach to the GoDaddy estimated value for each domain? To save you having to do it manually and record the value and post it into your sales page? Also your value would also be updated automatically. If yes can you give me an example URL for a domain? Can the same be done with Estibot? I'd like a sample URL for that too. Thank you.

With GoValue you can have a link for any one appraisal (I show one for one of my domains PB (coach) below as example. Is that what you mean @stub or did you mean a way to actually get the value to embed and update in a text document? I don't know how to do that.

https://godaddy.com/domain-value-appraisal/appraisal/?checkAvail=1&tmskey=&domainToCheck=PB.coach

As can be seen from text of link it is only the ending that needs to be altered for the domain name. When I do the prospectus page for each domain I am planning to link to GV so user can check all the information they give. The potential downside is that you have sent the prospective purchaser to GD where they may decide to buy something else, of course.

To my knowledge it is not possible to do it with Estibot unless you have a subscription plan of the type that e.g. NameJet do. One can of course link to the Estibot search page so users can check it themselves. It will count as one of two free daily Estibot checks for that person.

It has been my experience that Estibot values only slightly change over time while GoValue at least in alternative extensions go up and down.

Bob

I perhaps should have explicitly made clear that this list was based on (some) of the sessions I attended. The highlight of the conference for me, however, was meeting people. No matter how well you feel you know someone online only, there is no substitute for chatting directly with them. I also met a number who I did not know, even online, before. Even though the length of the conference was the right length, I think, there was still not enough time to meet everyone I hoped to.

Does anyone else have trouble with the link in the email to review the conference that NamesCon sent out a couple of days ago. I tried it last night and it said it was no longer active, which seems really short.

Bob

Thank you Bob for sharing so much valueable information and let people like me who didn't have time to attend namescon 2019 get an efficient recap. - Helen

OK various things have intervened, but I am finally ready with a new pos in this thread. This one deals with BrandBucket as a way to sell your brandable names. The company was well represented at the NamesCon conference, and they provided some statistics that I think will be of interest to all domain investors in that niche.

First here are some interesting numbers they provided:

• Since 2014 there have been 4538 names sold on BrandBucket with an average price of $3000. So a bit over $12 million in sales volume.
• If we look at just the most recent year (2018 full year) 141 sellers sold one name while 119 sold more than one name that year. Their top 10 sellers sold an average of 50 names in the year!
• I think we often associate BrandBucket prices as always in the mid $$$$ range, but that is not really true. In 2018 9 of their domains sold for more than $100,000.

They also provided quotes on their experience from a few of their top sellers.

So that is the direct information that they provided (along with some sample names). I decided to try to use these numbers and other data to see if listing domain names there is, on average, profitable. So what did I find? The annual sell through rate for domain names accepted on their platform is about 1.8% (averaged over the past 5 years). You will have to read the full post at NameTalent to find out more!

Bob

ps Disclosure I have never submitted a name to BrandBucket for consideration, neither I nor NameTalent have any association with them, so I have no conflict of interest in this report. I am not, however, in any sense an expert in brandable names, so this is a beginner or outsider view of the profitability of using their service.

Hey Bob, thanks for the write up. Just wondering what inventory numbers you used to get to the 1.8% sell thru rate. I ask because it's very hard to determine a sell thru rate when the inventory number is constantly changing.

For example, did you know that 5 years ago, in 2013, BrandBucket only had 1,500 domains listed on its site?

See this 2013 DN journal article.

Keith DeBoer said:

Hey Bob, thanks for the write up. Just wondering what inventory numbers you used to get to the 1.8% sell thru rate. I ask because it's very hard to determine a sell thru rate when the inventory number is constantly changing.

For example, did you know that 5 years ago, in 2013, BrandBucket only had 1,500 domains listed on its site?

See this 2013 DN journal article.

Click to expand...

I used the current number stated on page 1 of their website. As they have been growing, if you are implying that the number value is probably less, and therefore the sell through rate probably higher, that is correct. Had they given the 2018 single year sales figures, rather than the total over 5 years, I would have used consistent data.

But even with that number, my analysis clearly shows a net profitable result on average when compared to holding costs.

Thanks for the observation and link, and your superb writing on this topic.

Bob

Bob Hawkes said:

The annual sell through rate for domain names accepted on their platform is about 1.8% (averaged over the past 5 years).

Click to expand...

Thank you, Bob. The standard wisdom seems to be that the average sell-through rate for all domains is 1% to 2% per year. I've always wondered what that statistic is based on, and this provides some hard data - at least for BrandBucket.

I just thought I would let people know that I have made some relatively minor changes to the BrandBucket article using information from BrandBucket. Here are the main changes:

• I was not able to get the average number of domains available over the past 5 years, but BB gave me numbers from a few years ago and the precise current number, and I averaged to get an estimate. The sell through rate is now up slightly to 2.3%. I suspect the real rate is slightly higher.
• The $3000 was a gross price that included the logo fee as well as commission, etc. so the net proceeds is now down about $200 (but see also next point).
• The $3000 is calculated by excluding all sales over $10,000. They do this to give a figure representative of what most domainers will sell for. But it means the real average would be a bit more than the $3000 I assumed.
• They clarified that the $12 million total was the amount paid to domainers over the 5 years, not the sales volume to end users. I have clarified this.

The net results are only slightly different. The numbers suggest that those who can have an average or better result with BrandBucket definitely should see positive returns (unless they pay much more than I assumed acquiring the names).

The full modified report is at the link below.

Bob

https://nametalent.com/2019/02/brandbucket-a-look-at-the-numbers/

good sleuthing, Bob!

Thanks Bob. My three year experience with BB was less than 1% so I got out of that nonsense. My own landing pages do three times that with no commission. Seems only a hand reg portfolio there can eek out a tiny profit. But if you have just 50 bucks into each name then you are screwed using them.