Josh: When we were a pretty small company, we received an email late one night from a domain broker who offered to sell us the name, Lights.com. It was a chance for Ambient Lighting to have the kind of reach and growth that would let us expand in a way that competes in a global sense.
Read MoreDavid’s real estate background taught him to always say yes to a good deal and figure out finances later. This is what he did. Although it proved much harder to finance a domain name than real estate. The deal included an NDA so we’re unable disclose the price but we paid a good sum. It turned out to be a great investment...