How many outbound emails per name do you send?

Fancy.domains said:

I’ve stopped doing it. I try to register names that I think will attract someone, without outbound marketing.

For me, domaining is a marathon, not a sprint. I can wait a little.

Ps. But when I did it, I usually emailed about ten businesses per domain and occasion.

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Tatiana Bonneau said:

I don't think you can put a number on that as it is very individual - it depends on the domain you are selling. The main rule there is to approach only potential buyers to whom the domain is relevant, otherwise you are just wasting your time spamming people. So better put some time into decent research and contact individuals and businesses who can actually benefit from owning your domain. That number will be individual to each domain, from our experience for most domains you can find at least 30-50 highly targeted, relevant prospects, from then on depends on the name - there are name that can apply to a wide range of activities and/or can complement existing brand names (so there is a potential to sell them to someone not as a main domain for their business but as an addition etc), there are names that are keyword rich and so can apply to a whole industry etc.

With outbound in general I think a mistake people often make is trying to standardize the process - so "I will send X mails with Y content and get Z results every time" - not gonna happen. Maybe if you are sourcing data and blanket contacting people, sure you will have some success rate ("throw enough s#it against wall, some will stick" logic) but that is pretty much the definition of spam. You want to sell the right buyer then you need to research and approach only relevant prospects and try to think before approaching them how that name can be of benefit to them, why, in what way. Nobody cares you are trying to sell your domain, they care if and how it can be relevant to them, so focus on that - finding to whom it is relevant and presenting to them why. Hope that helps.

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