discuss Have you figured the logic behind brandables?

crabfoot said:

I'm just trying to get into this brandable names game, and already I am becoming frustrated by the selection processes at the marketplaces.

One selection criterion I have decided upon is a "telephone test". If I don't like the idea of picking up a telephone and saying the domain to a customer as a company name introduction, that idea gets shelved.

As an aside, BB's star premium domain this week is DAZ.com, price $450k . You would need a brass neck to use it for anything, I would think ...

Click to expand...

https://en.wikipedia.org/wiki/Daz_(detergent)

quite a well known brand in the UK.....

For fun - Compuglobalhypermeganet
The Simpson's logic behind a brandable name.

I think it is very subjective to determine whether a name is brandable or not. Even some reputable marketplaces of brandable names have different views on a name at different time:
- One of my domains was rejected initially, but later accepted after my appeal.
- The price of one of my domains increased by around $1,000 after my appeal.

Using the listed names on the marketplaces as references is a good idea, but I think the best way is to see what keywords the real, existing brands are usually using.

Generally, a name that is short, memorable and easy to pronounce can be worth 4 figures or more, but holding period may be long if only inteneded to sell to end users...