opinion How well are the new extensions doing?

jamesosix · Oct 30, 2018

Hi,

Just searching for a domain and see name.word is available. What is the general consensus to date on the new domain extensions (.shop, .online, .garden etc etc). Are they selling? Are they not worth the time? I am very interested to see what the professionals think.

Thanks

Bob Hawkes · Nov 1, 2018

@Ollie3000 I agree with your comment which is also true for me personally. My last sale was Aug 31, and only one slightly active query since then. Also, the NameBio ngTLD numbers of sales definitely went down last 60 days. Sales volume not much change, but a few big (mainly registry) sales have helped that. Now when I look further back there are still more sales than in say March/April, but definitely less than in summer. Two days in a row with no ngTLD in NameBio daily report. Although when I look at numbers the past week with 21 ngTLD sales is almost exactly the long term average (although 4 of the significant ones are .global registry sales).
Bob

Brands.International · Nov 1, 2018

I have to disagree with some remarks above that registries are holding and reserving all the best names. It is simply not true. There are so many loopholes. Btw, we need to realise that registries are also only group of people : so they do mistakes, some of them do not have, or have not allocated enought resources to identify correctly what they should price higher and how that should be priced, etc. Some of them are using automatic pricing engines to handle large volume of domain names, others are using big data specialists to identify trending keywords, and some just put default higher premium on each reasonable keyword. It much varies from extension to extension.

So what I am saying is this: do not suppose that just because some company is registry, it automatically knows always better then domain investors. There are lot of opportunities and it is always fun to get some great domain name almost for free. You do not have (imo) this kind of opportunity in much more established and stable .com space.

Rick Ace · Nov 1, 2018

lolwarrior said:
I have to disagree with some remarks above that registries are holding and reserving all the best names. It is simply not true. There are so many loopholes. Btw, we need to realise that registries are also only group of people : so they do mistakes, some of them do not have, or have not allocated enought resources to idenitify correctly what they should price higher and how that should be priced, etc. Some of them are using automatic pricing engines to handle large volume of domain names, others are using big data specialists to identify trending keywords, and some just put default higher premium on each reasonable keyword. It much varies from extension to extension.

So what I am saying is this: do not suppose that just because some company is registry, it automatically knows always better then domain investors. There are lot of opportunities and it is always fun to get some great domain name almost for free. You do not have (imo) this kind of opportunity in much more established and stable .com space.

The problem is when you have that group of people makes mistakes, it costs customers for them and makes it less valuable for us to place bets on.

As an example, I think .tv is in the state it is today because of mismanagement.

Brands.International · Nov 1, 2018

Rick Ace said:
The problem is when you have that group of people makes mistakes, it costs customers for them and makes it less valuable for us to place bets on.

As an example, I think .tv is in the state it is today because of mismanagement.

Well, in the context of my previous post the "mistake" is when registry let you register amazing keyword combo from niche extension for very low standard renewal. It does not impact customers, it only means that you as an domain investor get something of good value for very low amount of money in return

Rick Ace · Nov 1, 2018

lolwarrior said:
Well, in the context of my previous post the "mistake" is when registry let you register amazing keyword combo from niche extension for very low standard renewal. It does not impact customers, it only means that you as an domain investor get something of good value for very low amount of money in return

Ah, I see.

I misunderstood the first post.

My complaint is that there are too many "premium" names with new TLDs and too little actual users. It seems like they make money off domainers more than users.

Bob Hawkes · Nov 1, 2018

A lot of sense in @Kate comments above, and as always clearly expressed. She has hit on several of the key issues such as:

Kate said:
But the program has been poorly carried out. It was just a money grab. Lots of non-viable extensions were released.

I am not sure that even if they are not used much for main sites (and we will see re that) that they can't be successful. The name new should be interpreted as new uses, rather than newly released, imho. I think the primary use for extensions well be meaningful expressions in marketing campaigns. It is much more direct to type an expression people will remember in a venue (like Twitter) that all that is needed is the period to make it clickable to a specific website than it is to run print/social media adds with hashtags imho. The problem with a hashtag is that anyone can post anything using it, so you get a bunch of unrelated posts mixed in with what you are trying to promote.

An example of what I mean is better.life. That is a totally memorable simple to type phrase using a ngTLD. And it goes to Bayer a 155 year old $35 billion (sales) company. Will they ever give up Bayer.com? I would seriously doubt it. Does that mean they don't have interest in ngTLDs? The experience.Apple is more precisely directed in a way that Apple has changed with date.

Kohler.design and Facebook.design are examples where a specific niche of the overall operation is the destination (the FB one goes to resources for coders making products to interact with FB). I think the success of .news is still uncertain, but if it became the default in redirect uses like Apple.news there would be a huge opportunity. Amazon more than anyone else seems to be laying their hands on every extension with the word amazon they can.

I am actually working on a post about use categories of ngTLDs, so will leave the discussion at this for now.

Bob

ps I wish NPs could somehow make domain names clickable like Twitter does - I had to enter the tags for them to work in this message.

Brands.International · Nov 1, 2018

Bob Hawkes said:
A lot of sense in @Kate comments above, and as always clearly expressed. She has hit on several of the key issues such as:

I am not sure that even if they are not used much for main sites (and we will see re that) that they can't be successful. The name new should be interpreted as new uses, rather than newly released, imho. I think the primary use for extensions well be meaningful expressions in marketing campaigns. It is much more direct to type an expression people will remember in a venue (like Twitter) that all that is needed is the period to make it clickable to a specific website than it is to run print/social media adds with hashtags imho. The problem with a hashtag is that anyone can post anything using it, so you get a bunch of unrelated posts mixed in with what you are trying to promote.

An example of what I mean is better.life. That is a totally memorable simple to type phrase using a ngTLD. And it goes to Bayer a 155 year old $35 billion (sales) company. Will they ever give up Bayer.com? I would seriously doubt it. Does that mean they don't have interest in ngTLDs? The experience.Apple is more precisely directed in a way that Apple has changed with date.

Kohler.design and Facebook.design are examples where a specific niche of the overall operation is the destination (the FB one goes to resources for coders making products to interact with FB). I think the success of .news is still uncertain, but if it became the default in redirect uses like Apple.news there would be a huge opportunity. Amazon more than anyone else seems to be laying their hands on every extension with the word amazon they can.

I am actually working on a post about use categories of ngTLDs, so will leave the discussion at this for now.

Bob

ps I wish NPs could somehow make domain names clickable like Twitter does - I had to enter the tags for them to work in this message.

Oh well, better.life is beautiful name...I would like to add it to my portfolio, but not sure whether Bayer would sell this to me .. not during my.life, probably

Excellent point with hashtags and social media: under hashtag, you can get lot of mixed content, while short gTLD name which has the same readability as hashtag is clickable, and willl direct you specifically to your website....

offthehandle · Nov 1, 2018

Maybe someday whenever the latest Android or iPhone keyboard has a New Gtld on it. Right now the only button is .Com on my phones. Anybody have a cell phone with .Co, .Me, .AI, .Company or even .Horse?

wwwweb · Nov 1, 2018

gilescoley said:
As I said, none of them are even 5 years old yet, so those figures don't count to me.

.Space and .Online were only launched around 2015/16, so they are only 3 or 4 year old too. (dont quote me on that year, but its around then)

Have a look at .mobi as an example, some sales below, now have a look at recent sales, history keeps repeating itself and it happens with all them. It will continue to do so, some extensions will obviously do better than others.

music.mobi 616,000 USD 2007-12-05 Sedo
flowers.mobi 200,000 USD 2006-11-25 Moniker
poker.mobi 150,000 USD 2007-12-12 Moniker
ringtones.mobi 145,000 USD 2007-12-12 Moniker
casino.mobi 135,000 USD 2009-09-09 Moniker
sportsbook.mobi 129,800 USD 2007-01-17 Private
porn.mobi 110,000 USD 2008-03-25 Moniker
news.mobi 110,000 USD 2007-11-28 Moniker
sports.mobi 101,000 USD 2007-12-05 Sedo
hosting.mobi 101,000 USD 2007-10-03 Sedo

I remember this .mobi auction at sedo in 2007, sedo's website actually crashed as these were going up for auction with all the demand. People who lost out on auctions specifically for music.mobi were going to file law suits etc... there was more money than domains on the site that day for sure.

On a good day you would be lucky to get pennies on the dollar for those names today.

I don't know why people try so hard, as stated above we have all the data, history keeps repeating itself, but people keep trying to fight the tide.

Internet.Domains · Nov 1, 2018

offthehandle said:
Maybe someday whenever the latest Android or iPhone keyboard has a New Gtld on it. Right now the only button is .Com on my phones. Anybody have a cell phone with .Co, .Me, .AI, .Company or even .Horse?

You absolutely have a great point.........Although, in the future as web apps become more interactive it is conceivable (though risky) that Android populates the .app button on it's keyboard. Again, risky, but domaining does have risk as default.

Brands.International · Nov 1, 2018

wwwweb said:
I remember this .mobi auction at sedo in 2007, sedo's website actually crashed as these were going up for auction with all the demand. People who lost out on auctions specifically for music.mobi were going to file law suits etc... there was more money than domains on the site that day for sure.

On a good day you would be lucky to get pennies on the dollar for those names today.

I don't know why people try so hard, as stated above we have all the data, history keeps repeating itself, but people keep trying to fight the tide.

Well, so it seems they have invested incorrectly in .mobi, no big deal. I mean, they were not able to predict that in 2018 hundreds of new extensions will be live as well.

I think if new gTLDs were not here, .mobi would have maybe 20x more value...now it is just one of those extensions, nothing less, and nothing more..thatis.life

offthehandle · Nov 1, 2018

Internet.Domains said:
You absolutely have a great point.........Although, in the future as web apps become more interactive it is conceivable (though risky) that Android populates the .app button on it's keyboard. Again, risky, but domaining does have risk as default.

Since Google is behind it, wouldn’t surprise me.

Brands.International · Nov 1, 2018

offthehandle said:
Maybe someday whenever the latest Android or iPhone keyboard has a New Gtld on it. Right now the only button is .Com on my phones. Anybody have a cell phone with .Co, .Me, .AI, .Company or even .Horse?

You do not need a separate button for your new gTLD domains at your Android...connectivity is done by default when you insert . between your words. If it happens to be a resolving domain name, it wil automatically get you to relevant website. This is how I get traffic to some of my new gTLD names.
The same is valid for Twitter, it was valid for LinkedIn until recently (now it seems to be removed in last 3 weeks), and probably for other platforms as well.

So, (for example) if you type in your phone or at some supporting platforms mentioned above:
I am enjoying.life
the last 2 words will form automatic link, and it will bring you to website on domain name enjoying.life. Even if you type in your phone (let's say in sms) something like:

I.am.enjoying.life (with dots between the words)

it will again bring you to the enjoying.life website. No www, https or any other prefixes or suffixes needed, just a dot between the words.

If you have own gTLD domain representing some common phrase, something like "customer care", you will get lot of traffic when someone will press . instead of space bar on their mobile., as such phrase is automatically linked on most devices.

You can not do this type of things with legacy extensions...
So that much about mobile phones

offthehandle · Nov 1, 2018

lolwarrior said:
You do not need a separate button for your new gTLD domains at your Android...connectivity is done by default when you insert . between your words. If it happens to be a resolving domain name, it wil automatically get you to relevant website. This is how I get traffic to some of my new gTLD names.
The same is valid for Twitter, it was valid for LinkedIn until recently (now it seems to be removed in last 3 weeks), and probably for other platforms as well.

So, (for example) if you type in your phone or at some supporting platforms mentioned above:
I am enjoying.life
the last 2 words will form automatic link, and it will bring you to website on domain name enjoying.life. Even if you type in your phone (let's say in sms) something like:

I.am.enjoying.life (with dots between the words)

it will again bring you to the enjoying.life website. No www, https or any other prefixes or suffixes needed, just a dot between the words.

If you have own gTLD domain representing some common phrase, something like "customer care", you will get lot of traffic when someone will press . instead of space bar on their mobile., as such phrase is automatically linked on most devices.

You can not do this type of things with legacy extensions...
So that much about mobile phones

I don’t want to debate this, you sell and believe in them which I hope you do well.
I truly do. Keep at it, but be careful you don’t get stuck paying what

travel.agency or home.loans overpaid.

I.am.not.buying.gtlds.international hmm. Pretty long.

Many people have a problem remembering or typing “international”, your chosen domain name. Way too many characters. You should study typos on kwfinder, its amazing. I have numerous websites and laugh at the typos.

Brands.International · Nov 1, 2018

offthehandle said:
I don’t want to debate this, you sell and believe in them which I hope you do well.
I truly do. Keep at it, but be careful you don’t get stuck paying what

travel.agency or home.loans overpaid.

I.am.not.buying.gtlds.international hmm. Pretty long.

Many people have a problem remembering or typing “international”, your chosen domain name. Way too many characters. You should study typos on kwfinder, its amazing. I have numerous websites and laugh at the typos.

Well, I was just commenting about that old .com button on mobile phones. As I always laugh (I also choosen my nickname lolwarrior, as I like to laugh a lot) when I hear that...you need a button for .com, versus you have automatic connectivity for new gTLDs just by putting . between the words on most platforms.
Of course, I respect people who like that button, no problem with that.

.International is long extension, but keyword brands is short.. and it makes sense together so I went for it

WebInceptions · Nov 1, 2018

New TLDS? They've been out for years now. TOTAL FAILURE.

Kate · Nov 1, 2018

lolwarrior said:
I think if new gTLDs were not here, .mobi would have maybe 20x more value...

.mobi crashed on its own in 2008, after two years of hype (and sustained sales). That was well before the flood of new extensions. But it is true that some of the less solid extensions have suffered from the newly-arrived competition.

offthehandle said:
Since Google is behind it, wouldn’t surprise me.

.mobi was backed by Google, Microsoft, Nokia, Visa... a mobile phone button does not suffice
https://www.namepros.com/threads/new-samsung-phone-has-mobi-button.571489/

Brands.International · Nov 1, 2018

WebInceptions said:
New TLDS? They've been out for years now. TOTAL FAILURE.

What does it exactly mean "they have been out"? There are still "in" imo

Brands.International · Nov 1, 2018

Kate said:
.mobi crashed on its own in 2008, after two years of hype (and sustained sales). That was well before the flood of new extensions. But it is true that some of the less solid extensions have suffered from the newly-arrived competition.

.mobi was backed by Google, Microsoft, Nokia, Visa... a mobile phone button does not suffice
https://www.namepros.com/threads/new-samsung-phone-has-mobi-button.571489/

That is what I am thinking... who cares about those mobile phone buttons

WebInceptions · Nov 1, 2018

lolwarrior said:
What does it exactly mean "they have been out"? There are still "in" imo

"out" is a slang American term to mean they were RELEASED several years ago. You are correct in that I should avoid use of slang with an international audience.

Brands.International · Nov 1, 2018

WebInceptions said:
"out" is a slang American term to mean they were RELEASED several years ago. You are correct in that I should avoid use of slang with an international audience.

Thank you, now I get what you meant.

maya-zir · Nov 2, 2018

Internet.Domains said:
Ten years ago if someone mentioned Google and Amazon would be using extensions other than .com, .net and .org they would think you hit your head hard.

Wrong. They still use .com
The fact that they own more extension doesnt mean nothing.
Google is still .com and Amazon is still .com too

wwwweb · Nov 2, 2018

mayazir said:
Wrong. They still use .com
The fact that they own more extension doesnt mean nothing.
Google is still .com and Amazon is still .com too

Agreed they have an invested interest to try, and expand, and look for more revenue sources, and traffic.

These are the things these people keep telling themselves to justify their spends, that google is going to save them. Google put a ton of premium renewals on .app, and made it very hard to sell, especially if you own for a few years, any sales price will just discount your total output.

Internet.Domains · Nov 2, 2018

mayazir said:
Wrong. They still use .com
The fact that they own more extension doesnt mean nothing.
Google is still .com and Amazon is still .com too

I should have worded that comment better. Yes, they have .com. Additionally, they are both using New Gtld's for other purposes. That is a fact. Not an opinion.

maya-zir · Nov 2, 2018

Internet.Domains said:
I should have worded that comment better. Yes, they have .com. Additionally, they are both using New Gtld's for other purposes. That is a fact. Not an opinion.

I have 4 email account: 3 personalized nice emails, even 1 of them is my [email protected]
But when I really want people remember my email or when it is important for me I give them my @hotmail.
The rest I have just for impressive.. they are nice but useless

opinion How well are the new extensions doing?

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