discuss How do you define brandable?

Brandable like:
IQHelp
FunBox
FunStation
Some made up
Pepsi
Amazon
Google

Palm = Word
Olive = Word

PalmOlive = Brand if used in business

Coinking said:

Brandable like:
Some made up
Pepsi
Amazon
Google

Click to expand...

PEPSI there is a word PEPSIN

So in my opinion PEPSI is a brandable made up word

Relatively short, catchy and memorable. And let's face it, essentially anything can be brandable when it has the right marketing behind it. For example, just thinking of some names I have seen here in the UK: Zoopla, Shpock, treatwell, emoov and confused.com are a small selection of those that come straight to mind.

Also, as lengthy as Plentyoffish looks, it is only 4 syllables and so is fairly quick to say.

Branding is not just the wording, it is the presentation and intended associations. There is a reason that those that work in marketing get paid very well and the industry worth Billions. I was fortunate enough to work for Thorn Emi marketing, for their rental businesses.

Marketing isn't something you can just join in on a whim... Domains require you to put yourself in the product/company-presenters shoes, with a good understanding of the public perception, any legal issues in usage not to mention a thorough understanding of presentation.

amazon I think have done great - Not only with the A-to-Z underlining (visually also a smile) but it's uniqueness in the market it serves. now that is excellent branding. Their packaging is now just carrying that Arrow/come smile No wording at all, and as that becomes familiar it will give them endless opportunity for future and new presentation

'made up' words have a very difficult time in being memorable unless they have an instant association or familiarity. Usually by similarity

Taking a brand as being everything that defines your org's impact on the world, I'd see a brandable domain as being more likely to lend itself to that process of differentiating the org.

The more likely bit is a matter of opinion and subjective.

Great for NamePros as it can therefore provide an endless subject for discussion. Can you imagine the amount of threads on the topic in 100 years?

A completely descriptive domain could therefore be a critical part an org's brand. I would say that could make it a brandable but let's not push it :D

Lollapalooza (originally a touring festival not just in Chicago) is too long and an unlikely candidate, but an entire generation of music fans knows what it means.

I've tussled with this definition quite a lot. Basically I came to the conclusion that you can brand any kind of domain name to something. Doesn't matter if it's a dictionary word or a made up word. Of course a single word is probably best. But 2 word domains are equally brandable. But usually have less value. Here is my conundrum to my theory.

RedRoses.com - can be branded to almost anything.

PneumaticTires.com - I just cannot see that branded to anything at all

Say it. Say it again. And again. Over and Over. .... I say. If u can see it on a TShirt - Buy it ! Thats a Brandable. Simple. Solid. To the Point. You can Brand basically anything if your good at it. LIke my Profile pic. ICONIC CANNA .. That just screams brandable !! its crazy. High End. New. SOmething different but something people can Relate to or Remember. Theres really endless branding target possibilities. The WORLD Consumes Brands. Its nuts. Whats a "Brandable" How bout ,,,,, Whats NOT a Brandable ?????????

Cannaglace/com Brandable domain with Mockup

i say 'brandable' should be added as a new dictionary word.

can't understand

Brandable can be defined as:

One word: i.e non product emd for example; Bright.com vs Trouser.com.

Wholesale Value: Mid-premium to ultra premium reseller i.e mid x,xxx to even xxx,xxx depending on the name.

Two word: Non product emd and made up for example; RedBox.com vs BuyShoes.com.

Wholesale value: Low to mid premium reseller depending on the name i.e mid $xxx to mid $x,xxx. Could be bought at higher valuations by reseller's but I'd be questioning the expected ROI at that stage.


Liquids: Pronounceable 3 to 4 letter .com domains

Ex. Beel.com or Cax.com

Wholesale Value: fixed depending on letters and current market position but conservatively they can be low premium to High premium reseller i.e $xxx to $xx,xxx.


Made up: Pretty much anything within a certain degree of length and pattern and everyone has their own preferences for this kind of brandable. Ex. Codox.com

Wholesale Value: reg fee to low premium reseller i.e $8.50 to low $xxx

Cctld Hacks : Can be EMD related but also words or acronyms.

Ex: B.TC, Sho.es, N.ET

Wholesale Value: reg fee to low premium reseller i.e $x to $xxx.

New Gtlds: Many different flavors.

1 to 2 Letter ex: E.Toys. BB.Group
Numeric ex. 1.Life
Non product EMD two word hack ex: The.House
Made Up: Kyber.Network

Wholesale Value : reg fee to contact Donuts registry i.e $x to $xxx,xxx+

I always thought that brandable domains was referring to a very specific type of domain name. Names that do not use keywords or any real words, and this being a hard rule that can't be broken. And this would include words that might be real words, but are not commonly used or even known or words that are misspelled. For example Google. It's a real word but it's not a common word because almost no one had heard the word before the company started using it. So it's almost the same thing as not being a real word which makes it a brandable domain. Or the word "gurl" because it's not spelled correctly,.

If a domain does have keywords or real words in it, than it can't be called a brandable domain because we don't yet know what type of company is going to use it. If books.com ends up being a company that actually sells books, then it's not brandable because it's a keyword domain, but the point is that we don't know yet. It can be argued that the word Apple is a brandable domain because Apple doesn't sell apples. But using this thinking would render the term useless for domainers because until the actual product or company is established, we don't know if the word directly represents the products being sold.

For example the word Roots. Since the company that selects this as their name probably won't be a company that sells plant roots or a company that deals with people's ancestors or family lineage, it could be argued that Roots is a brandable domain. However for domainers, since we don't know what type of company will use the domain, we can't call it a brandable domain. It eliminates the reason the word was established for domains in the first place. People started stealing the word "brandable" from the real use of the word so they could make their domain sound more valuable.

I don't think Roots should be called a brandable domain because we have the option to call it a keyword domain that is short and really good. Which is accurate because roots is a keyword. And there is no confusion or disadvantage for the person using it. Who cares if it doesn't sound as flashy. If I refer to the word roots as a keyword domain that's short and easy to remember, what is so bad about that? And why would I need borrow the word "brandable?" What's so bad about calling it a keyword domain? Or a domain that would make for a great brand or company. Is it because someone said keyword domains are out of style? Who cares, we don't change the word "Chair" because people aren't buying fancy chairs this season.

For domains like yahoo, since there is no word to describe this type of domain, we decided to call them brandable domains, which makes it very specific and useful for conversations among domainers. If you call every good domain a brandable domain, then what is the word to describe domains like yahoo or google? Domains like "roots", already have something we can refer to it by, it's keyword domain or a short and memorable domain that would be a great brand.

I thought the term "brandable" was created so that people would have a way to refer to domains like yahoo or google. For convenience and specificity. Names that are not real words but are easy to remember. If it's spelled incorrectly, than it's a brandable domain as well so you can make any word a brandable domain, as long as you make sure it's spelled incorrectly. Foood or dribbble or boi or gurl.

Sorry for such a long winded explanation, I don't have the energy to make it concise.

Example
"Smooopie.com It's a great domain because it reads easily and is easy to remember and would be great for a brand!"

or

"Smooopie.com you should buy it because it's a brandable domain.

I don't have to say that it's easy to pronounce and remember because by calling it a brandable domain, it implies those things.

Does anyone agree with my definition of a "brandable" domain? It can't be a real word no matter what, even if the company doesn't directly sell that product because we don't know what type of company is going to buy the domain yet.

There used to be a word we could use to concisely describe domains like yahoo or google or dribbbble, but now there isn't, unless I'm just not aware of the word.

Creative Branding

After reading these numerous post and comment,
I laughed out loud , Do you know why? You and I Can't define exactly what brandable domains are
But we all have opinions based on what we think, so here is what I think..
Brandable as the name apply is a name that can be branded,
There are rules to this
1) the name has to be short
2) it has to be appealing and convincing
For example nutribit.com recently sold off @ brandpa
looking at this name whether you are from Asia, America, Africa, or the 7 continents and even people living in Mars and Jupiter any new company or startup will be convinced and happy with this name and using it as a new brand name..
So there is no real definition but by virtue of us being a domainer when we see good brandable names will automatically know, is like a switch that just turns on to that name,
So the best way to know if you have a good brandable name is to carry out a survey, without logos .
Many people get deceived all because the have flashy logos, for that name..
Come in here paste that name you feel is flashy alot , paste it without logos and let's see others reaction to the name...if you get a good reaction without logos after the survey then you are proud of owner of a (must sale) brandable name just wait for the right end user,
This is my take on this
So am starting with myself I have managed to register two names which I "think" is brandable
So let's see if these names can get 20likes here
If you don't like the name click "thanks"
If you like it click "like"

keroline.com
&
ciragold.com

Why can't we simply click 'dislike' instead of 'thanks' Makes far more sense

BaileyUK said:

Why can't we simply click 'dislike' instead of 'thanks' Makes far more sense

Click to expand...

Is not necessary when there is thanks, button,

Nope, you've still lost me

Click 'Like' if you Like ...... Got that one
Click 'Dislike' if you 'Don't Like'. Surely that's right...... Where does 'Thanks' come into it ??

FavourB said:

After reading these numerous post and comment,
I laughed out loud , Do you know why? You and I Can't define exactly what brandable domains are
But we all have opinions based on what we think, so here is what I think..
Brandable as the name apply is a name that can be branded,
There are rules to this
1) the name has to be short
2) it has to be appealing and convincing
For example nutribit.com recently sold off @ brandpa
looking at this name whether you are from Asia, America, Africa, or the 7 continents and even people living in Mars and Jupiter any new company or startup will be convinced and happy with this name and using it as a new brand name..
So there is no real definition but by virtue of us being a domainer when we see good brandable names will automatically know, is like a switch that just turns on to that name,
So the best way to know if you have a good brandable name is to carry out a survey, without logos .
Many people get deceived all because the have flashy logos, for that name..
Come in here paste that name you feel is flashy alot , paste it without logos and let's see others reaction to the name...if you get a good reaction without logos after the survey then you are proud of owner of a (must sale) brandable name just wait for the right end user,
This is my take on this
So am starting with myself I have managed to register two names which I "think" is brandable
So let's see if these names can get 20likes here
If you don't like the name click "thanks"
If you like it click "like"

keroline.com
&
ciragold.com

Click to expand...

isn't what you're describing just a "good" domain and not necessarily "brandable?" The whole point of using the term Brandable, is so people can differentiate brandable domains from just good domains. I think the term Brandable is referring to domains like yahoo and google....basically domains that aren't real words but are good because they're short, memorable, unique, etc..but can't be an existing real word. I'm not saying that this definition is the best for the word Brandable, I'm just saying that it seems like a good way to use it. Otherwise, what do you call domains like yahoo and google? Companies like brandbucket.com had to start listing more than just domains like yahoo and google because it was better for their business.

Only the End User can define a brandable.

Steven McEvoy said:

Only the End User can define a brandable.

Click to expand...

When I was looking for my first domain as a end user (before becoming a "investor" )..seen the term, "brandable" thought need a marketing team! Which meant more money from my budget..

UniqueEveryInch.com is it brandable or not? I want to take some suggestion from expert.

Imo brandable is composed of these traits.
Pronounaceable
Memorable
Dictionary Word
Mainstream recognition

I think you need at least two at a bare minimum.

Brandable means you can easily create a brand from such, usually having to do with ease of remembrance and pronounceability. Many use it when making up words, but it applies to any brand that can easily be remembered.