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You can justify the price by giving any reason but reality is it's not that good name for $75k price. "FingerArt.com" will be far better name.
If someone had offered me FingerPaint.com for $1500 yesterday I would have turned it down, honestly heck I'd still turn it down even after hearing the news.
Lol, love those name drops and $1 domains. I'll be ready when bitcoin.com drops. I'll get it for $1.07 . No more, no less .As far as I knew before the .de they where using the .net version (don't know why they let dropped the name recently. Now the .net in my pocket for just $1 all thanks to NetSol)
Why are EMDs like this no longer useful to crafty companies?I totally agree, and that domain name is only valuable to a company with "Finger Paint" in their brand name.
It's a new world out there, and EMDs like this are no longer useful to crafty companies like Crayola or Melissa & Doug or or Imaginarium or Hasbro, and the big market now is for companies looking to match or upgrade their brand name to an existing EMD.
I agree with the others on here, that the only rational reason to spend $75K on FingerPaint.com is if you're FingerPaintMarketing.com or similar.
Why are EMDs like this no longer useful to crafty companies?
Because Google no longer gives any benefit to URL keyword-stuffing and hasn't for a long time. Search engines delve deep into your sitemaps, and your company name could be XUYESDRISUI at XUYESDRISUI.com but with the proper design, products, content, and SEO, you could rank at the top of Page 1 for any product.
Today, it's all about brand, but that doesn't mean the EMD domain market is dead, it's just changed focus. Now instead of Crayola buying FingerPaint.com, then it's (most likely) a company like FingerPaintMarketing.com, and they could potentially pay more to lock up their brand.
You see it all the time - a big sale for an EMD and everyone's wondering who bought it and the vast majority of the time it's EMD + media or EMD + marketing or EMD + design or EMD + TV, etc. that ends up being the end user.
There is the odd promotional or contest EMD URL being bought by a large corporation for short-term use, but they don't usually pay as much.
Thanks for the information
Exactly, and I don't think anyone is spending $75K to sell finger-painting kits, but as a match to their brand name.
It's like Beer.com, no beer company will ever pay money for that, but there would be some interested buyers (albeit at a huge lose for the current owner) from something like Beer & Associates or Beer & Sons Lawyers.
Brand is King.
Beer companies are stupid for not having bought beer.com already imo. How much does Budweiser spend on Superbowl ads?
How long is a piece of string?How did they determine $75k?
The point is, they don't care about anything but building the Budweiser, Miller, Heineken, Pabst, etc.brand names - hell, AB/Budweiser doesn't even own Bud.com, and they had more than enough money to get that one back in the day.
Bonjour for $220
FingerPaint for $75000
I think I am living under some rock
It was indeed these BobI think there is a company that would benefit a lot from the name as an upgrade. Would not be surprised if they are the purchaser:
https://fingerpaintmarketing.com/