question Why is it so hard to sell new gtld domains?

Premiums · Feb 8, 2018

I've spent a lot of time trying to sell new gtlds for little profit..

Jurgen Wolf · Feb 26, 2018

hookbox said:
If you have 6,000 names like Kerala doss your bound to make some sales. Once you get over a few thousand names it just becomes a numbers game if the quality is decent. Would love to know how his/her numbers break down at the end of every year.

Yes... quantity matters as well.

robert widener · Oct 13, 2018

interesting read

Grego85 · Oct 13, 2018

If you want to get involved with new gtlds your mantra needs to be:

"only the best"
"only the best"
"only the best"

"don't settle"
"don't settle"
"don't settle"

Fancy.domains · Oct 14, 2018

Grego85 said:
If you want to get involved with new gtlds your mantra needs to be:

"only the best"
"only the best"
"only the best"

"don't settle"
"don't settle"
"don't settle"

Exactamente!

HotKey · Oct 14, 2018

Because buyers all be like, sooo you mean Top.Names dot COM, right??

It's a tough gig because of the awareness factor. Limited supply of quality names hude factor as well. Too many crappy combinations being thrown together and expected XXX or XXXX returns by the seller. This just make it tougher for those of us serious on long-term strategies or decent short-term returns.

Patience is key in the new gTLD. If you don't have it, get out. Especially now that the initial "curiosity" factor is over, I think we're looking at a slooow adaptation. It would be nice if some of the registries threw some dollars into some decent marketing, but we've been complaining about this for years.

In the end, if you want it, better figure out how to do it yourself. Find a way to make it easy to sell new gTLD's. Change your naming/sales platform strategy if things are stagnant. Try something fresh. Just because you believe in something, doesn't mean you're necessarily good at it or it's the right way to do it or it will succeed.

Jurgen Wolf · Oct 14, 2018

Just this week I have received a few inbound inquiries on nTLDs...
And they are NOT "only the best".

More important: their average budget on such domains...
And from my experience: $1K+ nTLD buyers are rare.

Fancy.domains · Oct 15, 2018

Jurgen Wolf said:
Just this week I have received a few inbound inquiries on nTLDs...
And they are NOT "only the best".

More important: their average budget on such domains...
And from my experience: $1K+ nTLD buyers are rare.

I have sold quite a few ones for 1000-5000. It's mostly about the quality and the renewal fee.

Jurgen Wolf · Oct 15, 2018

Nothing to do with quality, all are 1word or LLL/LLLL.

Jurgen Wolf · Oct 15, 2018

And I have no any luck with EMDs...
Even when I do outbound...

Jurgen Wolf · Oct 15, 2018

Some Californian CEO (his company can afford 5F purchase easily) even said like that:
This is not .com, so my Best Offer is $1,250.

p.s. The same keyword in .com costs $500K minimum.

robert widener · Oct 15, 2018

Jurgen Wolf said:
Some Californian CEO (his company can afford 5F purchase easily) even said like that:
This is not .com, so my Best Offer is $1,250.

p.s. The same keyword in .com costs $500K minimum.

Henry Y · Oct 15, 2018

I think investing in new gtld domains is a long-term investment as the acceptance of new gtld domains by end users is still at initial stage but is increasing. Also, to have great sales (i.e at least 5 figures), the keywords should match well with the extensions and are business-related.

Grego85 · Oct 15, 2018

Jurgen Wolf said:
Some Californian CEO (his company can afford 5F purchase easily) even said like that:
This is not .com, so my Best Offer is $1,250.

p.s. The same keyword in .com costs $500K minimum.

What was the extension?

robert widener · Oct 15, 2018

Grego85 said:
What was the extension?

im curious too

Jurgen Wolf · Oct 15, 2018

Grego85 said:
What was the extension?

.life

Fancy.domains · Oct 15, 2018

Jurgen Wolf said:
Nothing to do with quality, all are 1word or LLL/LLLL.

Regarding my sales, it's almost always about the keyword TOGETHER with the extension that matters.

A few the ones that I've sold this year: Heart .work, Scam .watch, Ocean .trade, Other .world (http://www.other.world)

Kate · Oct 15, 2018

Remember that the stated purpose of nTLDs is to increase the supply of available keywords, so that end users have more options and don't have to buy on the aftermarket. That's the theory of course, but a nTLD is never going to be their first choice, they will always go for .com if it's available (of course a few exceptions may exist).

So if you have a nTLD domain they like, they expect to be able to buy it for cheap precisely because it's not .com. If they have to pay a lot, then they could as well go for a second tier .com.
Anyway, the pool of motivated buyers is limited since the majority of end users don't want nTLDs at all.

I am going to be even more provocative: I think it's wishful thinking to price them at 5 or 6 figures because even in .com there are not many names selling in that range on a yearly basis.
Of course, if you don't ask, you don't receive. But there is a huge gap between domainer expectations and what end users are actually willing to pay.

Jurgen Wolf · Oct 15, 2018

I don't set any asking or fixed prices...
Just Contact Form and then negotiations...
This year is definitely better than previous... Significantly more inquiries... but mostly in 3F range.

Henry Y · Oct 15, 2018

Kate said:
Remember that the stated purpose of nTLDs is to increase the supply of available keywords, so that end users have more options and don't have to buy on the aftermarket. That's the theory of course, but a nTLD is never going to be their first choice, they will always go for .com if it's available (of course a few exceptions may exist).

So if you have a nTLD domain they like, they expect to be able to buy it for cheap precisely because it's not .com. If they have to pay a lot, then they could as well go for a second tier .com.
Anyway, the pool of motivated buyers is limited since the majority of end users don't want nTLDs at all.

I am going to be even more provocative: I think it's wishful thinking to price them at 5 or 6 figures because even in .com there are not many names selling in that range on a yearly basis.
Of course, if you don't ask, you don't receive. But there is a huge gap between domainer expectations and what end users are actually willing to pay.

I agree that almost all end users consider .com first. But there are reasons of buying new gtlds in terms of online marketing and brand protection aspects.

Also, I think it is not a wishful thinking to price new gtlds at 5 figures. Just in September 2018, there were 5 new gtlds being sold at least $10K according to NameBio:

- dispatch.app ($15K)
- design.online ($57,500)
- king.online ($17,250)
- transparency.online ($10K)
- ar.studio ($15,495)

If a keyword matches well with a new gtlds and has business value, then it can be worth at least 5 figures.

Henry Y · Oct 15, 2018

Jurgen Wolf said:
I don't set any asking or fixed prices...
Just Contact Form and then negotiations...
This year is definitely better than previous... Significantly more inquiries... but mostly in 3F range.

The inquires were probably from domainers, who will sell your domains at 4-5 figures.

Jurgen Wolf · Oct 15, 2018

No, they are from endusers... from various companies and individuals...
This is not a problem for me to distinguish another domainer... Was the only one inquiry from domainers.

MapleDots · Oct 15, 2018

Premiums said:
I've spent a lot of time trying to sell new gtlds for little profit..

A lot of people are scared of them, a number of them are failing, a number of them have astronomic renewal increases and a number of them have insane rules.

So because of this a lot of people shy away from them and then you combine that with the ever increasing amount of new extensions and nobody knows what the heck is going on anymore.

I can tell you what a .com or .ca costs to renew and what their resale value is eyes closed.
The new TLD's???? I think it's anyone's guess. Make a good guess and you make some money, make a bad one and you can lose your shirt.

The familiarity of a .com brings comfort (and profit) and the general newbie TLD's bring uncertainty and volatility to the industry and that does breed some contempt from the hardcore .com fans.

Me, I say bring it on, I focus on my niche and don't worry about the ones I don't understand. Everyone said Amazon will out all online stores out of business and mine does 1.5 million per year. So much so I just opened up a second.... did Amazon stop me? Nope.... neither should .com stop you.

That said.... will I ever join the new TLD gold rush.... probably not, I'm too set in my ways and I will let a new generation of trail blazers handle that.

HotKey · Oct 15, 2018

Kate said:
So if you have a nTLD domain they like, they expect to be able to buy it for cheap precisely because it's not .com. If they have to pay a lot, then they could as well go for a second tier .com.

If we are looking to gain headway into placing proper value on names, I think going too cheap to a nicely matched name to a buyers needs should not be expected, especially given the time and effort most sellers put into investing in them.

I don't think we should sell ourselves short by leaving money on the table just for the sake of a sale, at the same time, it's an intricate balance hitting the sweet spot for both buyer and seller. In these beginning years is when we have to start earning trust with these names, laying the groundwork for the future. @Fancy.domains is a fine example of hitting the right notes, not looking for exorbitant sales prices on well crafted names, while creating nice value and returns. Everyone's happy.

Fact is, like scenario @Jurgen Wolf where was told "this is not .com", well it's a long road but there came a time with .coms where buyers had to be convinced of a domain's worth, same goes for new Gs.

It's always been my opinion that a keyword.keyword compared to keywordkeyword.com is superior, it's shorter and far more brandable. On the same token, opinions don't hold a candle to what the en masse decides, but with patience and effort they do sway the tide, and the more we all as investors stick together with similar understandings to these names, the better likelihood to successful results.

bmugford · Oct 15, 2018

Why is it so hard to sell new gtld domains?

Too many options. Lack of demand.

Brands.International · Oct 15, 2018

Grego85 said:
If you want to get involved with new gtlds your mantra needs to be:

"only the best"
"only the best"
"only the best"

"don't settle"
"don't settle"
"don't settle"

This is the most important advice when it comes to new gTLDs...still many "investors" are not getting it, it seems that any nonsense word1.word2 will do for them..

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