discuss Convince buyers one word domain is awesome

I have few one words and i always have hard time convince buyers why it help them. I say words like 'authority' etc. What do you say to convince buyers?

Do you have sample letter or text you can share?

I read new article yesterday and it might help: "Entrepreneurs could achieve more favorable financing outcomes in pre-venture stages and attenuate IPO underpricing in post-success stages by adopting a more phonetically fluent company name." https://www.DNAcademy/getting-traction-and-funding-is-way-easier-with-a-great-brand

TY