BrandPa.com Experience (Brandable Domain Marketplace)

Chris Hydrick · Feb 20, 2017

BrandPa.com has announced their presence on NamePros...

Jowita Emberton said:
Hi there! I'm sorry your experience with BB wasn't pleasant :/ If you'd like to try our marketplace please don't hesitate to do so We're new in the domaining industry but very eager to learn! Let me know what you think or if you have any questions This is us: https://brandpa.com/ (or if you'd like to read about the sellers' rules visit this page: https://brandpa.com/start-selling)

Look forward to hearing from you!

Granted, the above post is from the BrandBucket experience thread, and will likely be deleted for being off topic / wrong thread, it was the first time I heard of them. The founder, @Jowita Emberton, had introduced herself in an earlier thread:

Jowita Emberton said:
Hi guys! NamePros is a great website to get invaluable information about the domaining industry. As a reader, I'm here pretty much every day. As a writer, I'm starting today

I'm the founder of Brandpa (brandpa.com), a domain name marketplace similar to BB, BR or Namerific. We use AI and human knowledge to create and judge the names’ value according to how easy to pronounce and catchy they are.

I'm here to learn, get to know you and your recent experiences with other brandable name marketplaces We're still developing the business so any insight on our site (brandpa.com) or anything you're missing from other marketplaces will be very useful

Thanks!

I'm creating this thread to discuss their marketplace, and for those who have experiences with them.

Here's what I know so far:

The founder, @Jowita Emberton, runs two other online businesses according to her LinkedIn page.

Delighten.co.uk - Web / brand design firm.

Weddination.com - Polish wedding services

According to her LinkedIn, she has been operating BrandPa since August 2016. Though, the last cached Archive.org screenshot is a server error on October 4, 2016 HERE

BrandPa.com (2006) is registered to Oliver Emberton, founder and managing director of SilkTide.com.

Currently, there are 562 domains published / listed on BrandPa. It appears most domains listed are handregged by the owners. Not 100% on this; I will run a check when my program is working again.

After reviewing their listings, I found two errors.

The domain regged is MonoRaptor.com, but the text reads ManoRaptor.com

The domain regged is UnknownVenues.com, but the text reads UnknownVenus.com

At first look:

Pros

No Listing Fee
FREE Logos
Domain Owner sets price ($1,000+)
Forwards all offers for sellers consideration
Brandpa is a pretty memorable / catchy brandable domain.
Select 'On-Sale' marketing section

Cons

Low Alexa Ranking (4,557,819)

New site. Assuming low organic traffic, and low type-in traffic due to quality and quantity of inventory.
Piggy-back branding off BrandBucket in site footer see below

Reviews are all from .co.uk domains, yet BrandPa doesn't sell any .co.uk domains. A quick glance at other domains owned by the reviewers and I wasn't able to verify any brandable .com's with history tracing back to BrandPa.

Personal thoughts: I respect that they "allow the seller to submit more domain names" by not charging a listing fee. To me this shows they are willing to work for your exclusivity. Should they gain popularity, I wonder if they'll sustain this business model and/or if their logo / listing quality will decrease over time when resources are spread across the masses.

@Jowita Emberton = Feel free to comment / fill in any of the blanks.

Recons.Com · Sep 12, 2018

Grilled said:
Listed at BB for $114k
Show attachment 97481

Listed at BP for $137,995

Show attachment 97482

Unless, BB re-listed at BP hoping to sell for 138K, get about 105K of it after BP commission, then payout about 80K, net profiting $25K

Win-Win-Win ))))))))

DomainsMaven · Sep 12, 2018

Grilled said:
Listed at BB for $114k
Show attachment 97481

Listed at BP for $137,995

Show attachment 97482

They will catch it. Just give few days, they will let you know.

If would go with brandpa. Just my two cents.

BrandCougar · Sep 13, 2018

As expected...

The Brandpa version of TagZ was removed last night from the Brandpa site for TOS violation reasons (being listing elsewhere).

Only the BB version now exist and the Brandpa version mentions "Domain not found".
.

Suggestion - if you intent to move a name from BB to Brandpa, be sure to have it removed from BB 1st before submitting to Brandpa. Jowita has made it clear on the Brandpa Slack channel and also mentioned it earlier on this thread that duplicate listings (listing outside of Brandpa) is a TOS violation for Brandpa published names.

karmaco · Sep 13, 2018

This isn’t the first time this happened. Recruitable was listed at both sites about 4 to 5 months ago briefly. Brandpa removed it from their site pronto. I can’t believe some people try this. I do see 5 months or so later Recruitable is now at Brandpa only.

Domains - Wanted · Sep 13, 2018

karmaco said:
I can’t believe some people try this. I do see 5 months or so later Recruitable is now at Brandpa only.

I think it's likely an error rather than planning. Managing hundreds or thousands of domains and errors are unavoidable. I speak from experience. My portfolio is about a thousand names and I managed to let BB accepted domains expire

Checking for availability and finding that domains of interest already belong to me is another almost daily occurence. I have barely scratched brandable marketplaces, but can easily see myself making the mistake of submitting and getting a domain published, one I'd previously published in another marketplace

creataweb · Sep 14, 2018

Yeah I try to double check all my name listings but the problem sometimes is the previous owner leaves it at Afternic or somewhere. I had this happen recently and Afternic isn't removing or even responding to my emails about the names.

A question is if a name got suspended from the previous owner is it still listable on BP? I see more names posted here on NP for sale that will probably be suspended soon so was curious how this works. I am not in the slack channel so am posting here for all to see.

Recons.Com · Sep 15, 2018

Just got a message in my Brandpa dashboard that the limit is now 10 names per week. Is everyone seeing this?

creataweb · Sep 15, 2018

Recons.Com said:
Just got a message in my Brandpa dashboard that the limit is now 10 names per week. Is everyone seeing this?

Yes

DomainsMaven · Sep 15, 2018

Got a same message.

Recons.Com · Sep 15, 2018

@Jowita Emberton

That is a drastic change to go from 70 names to 35 to 10 per week within few months. Would love to know the reason for this.

Bottleneck with the sales not catching up with the increase in inventory? Because I assume other bottlenecks could easily be handled by hiring more personnel.

Arfy · Sep 15, 2018

karmaco · Sep 15, 2018

Domains - Wanted said:
I think it's likely an error rather than planning. Managing hundreds or thousands of domains and errors are unavoidable. I speak from experience. My portfolio is about a thousand names and I managed to let BB accepted domains expire

Checking for availability and finding that domains of interest already belong to me is another almost daily occurence. I have barely scratched brandable marketplaces, but can easily see myself making the mistake of submitting and getting a domain published, one I'd previously published in another marketplace

A little hard to forget that you changed your name servers to two different brandable marketplaces in the same week or so

karmaco · Sep 15, 2018

I don’t take big issue with them throttling submissions. The site has grown very quickly this year and I allready have a lot of listed and accepted names. I am sure it is to make sure the submissions are of a certain quality and that you have to select your better names to submit not just throw everything at the wall and see what sticks.

Domains - Wanted · Sep 15, 2018

karmaco said:
A little hard to forget that you changed your name servers to two different brandable marketplaces in the same week or so

Actually, we have no domains published at either marketplace. Yet!

NYJimbo · Sep 15, 2018

Might also be a good way to get people to submit only their best domains.

Jv1999 · Sep 15, 2018

I just got this error too. I feel like I contributed to the drastic change. Last week I was submitting the full 5 domains / 24 hours.

Domains - Wanted · Sep 15, 2018

NYJimbo said:
Might also be a good way to get people to submit only their best domains.

I think BB went with the optimal solution, introducing a small $1 submission fee and waiving (at least for now) their publishing fee

Surprised BP hasn't followed suit... yet!

Jv1999 · Sep 15, 2018

Domains - Wanted said:
I think BB went with the optimal solution, introducing a small $1 submission fee and waiving (at least for now) their publishing fee

Yeah. That was honestly a great move for both sellers and buyers.

Because then it's up to you whether you spend too much or not. If you get good at figuring out brandables, then that kind of system rocks and you'll be spending only $10 to get 2+ names published.

Then spammers and resource-eating ppl who submit and submit (sometimes without even registering first) end up actually "funding" bb, because they'll be paying more and more $$$ without anything getting accepted. That solved their spam and time-consuming problems :D.

If brandpa implements this, it would be cool. I'm pretty sure most of us on this thread can get at least 2 domains accepted per $10. I would rather have this system and have them allow unlimited submissions.. Than this weird 10 domain per week thing. What if the cheat code coopon stops working lel? :D OMG. We might have a huge list of domains we wanted to reggae, but only do 10 per week, then bam, no more one dolla

NYJimbo · Sep 15, 2018

I'm sure they will play with the numbers and fine tune it. Too many alphabet-soup domains and not enough of them selling. Probably too much work for the BP team.

Deepak Bhandari · Sep 15, 2018

Same error now only limited

domainer111 · Sep 15, 2018

Recons.Com said:
Just got a message in my Brandpa dashboard that the limit is now 10 names per week. Is everyone seeing this?

Got this message as well. They are going the opposite route of BrandBucket for the time being. Possibly this will lead to better inventory for them as everyone will really be careful with their submissions. Very interesting move.

BrandCougar · Sep 15, 2018

Weekly vs. Daily --- I like the "Weekly" model better as it allows a more efficient submit process (once a week) versus constantly having to go to the site each day.

35 per week vs.10 per week --- a 250% drop is a bit steep, would have preferred a lesser drop.

I do like that Brandpa is throttling submissions to avoid inventory glut and (more important) to ensure Sell-Thru-Rates keeps in par with inventory growth.

An alternative approach might be... New Members start with a lower rate (ex: 10 per week) while Experienced Members who've reached their 1 year anniversary get their rate bumped (ex: 20 per week).

Jv1999 · Sep 15, 2018

BrandCougar said:
Weekly vs. Daily --- I like the "Weekly" model better as it allows a more efficient submit process (once a week) versus constantly having to go to the site each day.

35 per week vs.10 per week --- a 250% drop is a bit steep, would have preferred a lesser drop.

I do like that Brandpa is throttling submissions to avoid inventory glut and (more important) to ensure Sell-Thru-Rates keeps in par with inventory growth.

An alternative approach might be... New Members start with a lower rate (ex: 10 per week) while Experienced Members who've reached their 1 year anniversary get their rate bumped (ex: 20 per week).

I think the limit should be based on acceptance rating versus how old you are.

for example, a veteran who spams BP with names that get rejected should have the 10 weekly limit. Then u have a noob who has a 50% acceptance rate... they should have a higher weekly limit that has the chance of goign down if their acceptance rate drops.

But then again, the problem is inventory. So that's why it's 10 per week for everyone.

karmaco · Sep 15, 2018

Domains - Wanted said:
Actually, we have no domains published at either marketplace. Yet!

I was not talking about you I was talking about a few people who list names at both Brandpa and Brandbucket. Not so accidental when you have to point your name servers at each place to get your name through the publishing process.

domainer111 · Sep 15, 2018

I think if you have a good sales record you should be allowed to submit more. But you start off the same and have to earn your way.

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